Better Connected reviewer panel: Improving performance on tasks, usability, and mobile presentation

1. betterconnected.socitm.net
@btrconnected
betterconnected.socitm.net @btrconnected
Better Connected Reviewer
Aideen Flynn
Usability - in 10 minutes

2. betterconnected.socitm.net
@btrconnected
Navigation – bad idea!
Local Government Navigation List (LGNL) hides popular services such as
Waste & Recycling, Libraries, Births, Deaths & Marriages:

3. betterconnected.socitm.net
@btrconnected
Navigation – bad idea
Navigation categories ‘Living, Working, Enjoying’ are too fuzzy. Which
category would work for ‘death certificates’ or ‘planning’ or ‘broken street
light’?

4. betterconnected.socitm.net
@btrconnected
Navigation – bad idea
Confusing and repetitive banner navigation is unhelpful. Here just some of the
menus provided are:
• Top services
• Online services
• All services
• Forms for all services
• Quick links

5. betterconnected.socitm.net
@btrconnected
Navigation – good idea
Clear presentation of popular services on banner – the rest can be found by
clicking link for ‘more’.

6. betterconnected.socitm.net
@btrconnected
Navigation – good idea
Clear navigation options in body of homepage
Very easy to scan & no distractions

7. betterconnected.socitm.net
@btrconnected
Navigation – bad idea
Totally random
navigation in the
body of the
homepage on
Arun DC’s site.

8. betterconnected.socitm.net
@btrconnected
Navigation – bad idea
Eye-watering
link clusters
• Too many
links
• Too close
together
• Hard to
read

9. betterconnected.socitm.net
@btrconnected
Navigation – bad idea
Fly-out menus
that disappear
off the page
Navigation menu
has dropped below
the fold – making the
lower links on this
menu invisible.

10. betterconnected.socitm.net
@btrconnected
Site Search – bad idea
Annoying search fields…
I have to click the
magnifying glass
icon to activate the
search – hitting the
return key doesn’t
do anything…
I have to click into
the search field
and delete the text
manually before I
can start typing

11. betterconnected.socitm.net
@btrconnected
Site Search – bad idea
Let Google hog
your search
results?
Google gets the
top billing
and the real council
results are below the
fold…

12. betterconnected.socitm.net
@btrconnected
Site Search – good idea
Predictive search +
Task promotion
Top tasks get the
top billing & forms
/ info pages are
highlighted too

13. betterconnected.socitm.net
@btrconnected
Site Search – good idea for search results
Top tasks get the
top billing
Detailed related
FAQs are
presented too

14. betterconnected.socitm.net
@btrconnected
A to Z – bad idea
Entries for a single
letter split over
multiple pages…
Guess which page
“Councillors” will
be on?
Page 5? Or 6?
Wrong! It wasn’t
listed at all…

15. betterconnected.socitm.net
@btrconnected
A to Z – bad idea
Haystack and needle
approach – when the AZ lists
100’s of entries under a
single letter
Stirling Council
has 111 different
entries for schools
under letter S

16. betterconnected.socitm.net
@btrconnected
A to Z – bad idea
A – Z’s that aren’t
alphabetical…
Blaenau Gwent’s
AZ has entries that
don’t start with the
right letter and
seem completely
random.

17. betterconnected.socitm.net
@btrconnected
A to Z – bad idea
This is very
strange…
The AZ list could
be displayed
across the whole
banner, but instead
the menu drops
down after letter F
Menu disappears
below the fold after
letter T

18. betterconnected.socitm.net
@btrconnected
A to Z – good idea
A – Z’s
that put
top tasks
at the top
of the list

19. betterconnected.socitm.net
@btrconnected
Report it – bad idea
Report it lists should have a list of all the report it
options – not just a few. (Although listing the
most popular first is a good idea)

20. betterconnected.socitm.net
@btrconnected
Adverts that mislead and make your site look bad
This ad on the homepage
looks like council
information