How to use a podcast to drive email list growth

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Bluewire Media

Adam Franklin gave this presentation at We Are Podcast on the Gold Coast in 2015.

Business

'The money is in the
list: How to use your
podcast to drive
email list growth
Adam Franklin
@Franklin_Adam
#wearepodcast

Tweet Tweet!
@Franklin_Adam 
@Bluewire_Media 
#wearepodcast

CTA + lead magnet
@Franklin_Adam #wearepodcast

Email Marketing
$1 spent
$41 return
Email marketing
@Franklin_Adam #wearepodcast

1. Email list
+ guest
2. Click to tweet
3. Shareable
images

1. Facebook comments
@Franklin_Adam #wearepodcasta few hundred opt-ins

@Franklin_Adam #wearepodcast
…. + the secret
ampliﬁer?

Email:
adam.franklin@bluewiremedia.com.au
Subject: Templates
Bluewire News
“No, thanks” = No Bluewire News

Thank you &
tweet me your
notes!
@Franklin_Adam
adam.franklin@bluewiremedia.com.au
#WeArePodcast

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