Healthcare is a hot field that is extremely competitive. Our experts share best practices and trends in healthcare recruiting and how employers can gain a competitive advantage to fill positions quickly, lower turnover and spend Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.

1. Blogging4Jobs presents
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2. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
#hrsolutions

3. Our Panelists
Jessica Miller-Merrell
@blogging4jobs
Jay Kuhns, SPHR
@jrkuhns
Rayanne Thorn
@ray_anne
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4. Session Overview
Our Hot Trends will address the following topics:
Quality-of-Hire
Retention
The Job Mix
Social Media and Mobile
Technology
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5. Healthcare Staffing Outlook
Source: Wanted Analytics
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6. Staffing Outlook
• 5 Most Advertised Healthcare Job Titles
– Physical Therapist
– Occupational Therapist
– Registered Nurse
– Pharmacist
– Speech Language Pathologist
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7. Trend 1:Quality of Hire
Refining the Quality-of-Hire
Healthcare continues to be one or the fastest-growing industries, providing jobs
for about 15 million people in the US alone -- a number that is projected to grow
by 3.2 million new jobs by 2018, according to the Bureau of Labor Statistics. Half
of the 20 fastest-growing occupations are healthcare-related; they include such
diverse positions as physicians, dentists, registered nurses, physical therapists,
medical records and health information technicians, radiologic technologists,
dental hygienists and nursing aides.
The challenge for recruiters? Filling those jobs with people who have the right
balance of education, technical savvy, and customer service skills to appropriately
meet the needs of millions of patients while also minding the budget constraints.
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8. Trend 1: Quality of Hire
• Quality hires are a direct result of
effective relationships
– Between HR and the hiring manager
– Between HR and the talent pipeline
– And ultimately between HR and the
candidate
Via CERP
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9. Trend 1: Quality of Hire
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10. Trend 1: Quality-of-Hire
The 3 Fs
• The Filter
• The Fit
• The Fan
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11. Trend 2: Retention
Increasingly Sophisticated Retention Efforts
Fifteen years ago, a severe nursing shortage was identified. Healthcare Recruiters
became busier and busier as the shortage increased and the number of available
physicians, pharmacists, and nurse managers decreased. Hospitals and Healthcare
Organizations failed to recognize what this meant: loss of loyalty and the ability for
recruiters and hiring managers to easily lure away quality employees.
Healthcare recruiters are going to find themselves working even harder to pry top
talent from their current positions as employers increase their focus on retention.
And recruiters are extending their mission into keeping their new hires satisfied
and sticking around. Gone are the days of recruiting and booting. Recruiters will
recruit with a retention mindset built into the process.
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12. Trend 2: Retention
• Supply and Demand
– Physicians
• Differentiate the organization
• CV driven: academics, research options
– Staff
• Career development (certification, tuition,
research, mentors, promotions)
• Incentives lure staff away from the bedside
• RN => ARNP, CRNA
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13. Trend 2: Retention
• Recruiting on the front-end must
match the sophistication of services
provided to patients
• Integrating video, multiple social
channels, talent communities, and a
user-friendly ATS are tools of the trade
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14. Trend 3: The Job Mix
The Healthcare Job Mix is Shifting!
The Job Mix for Healthcare Professionals is evolving as the patient population is
changing and how healthcare is dispensed has been radically altered by the
economy. We’ll look at this change and its effects on healthcare recruiting.
A combination of demographic, economic, and regulatory changes is driving a
reshuffling of the positions that need to be filled most urgently. In some cases, it is
creating specialties that didn’t even exist 10 years ago. While this is good for
patients in need, it changes up available positions and how to recruit.
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15. Trend 3: The Job Mix
• External Forces
– 10,000 baby-boomers
turn 65 each day!
• The health care hockey
stick
• Reimbursement
pressure to keep
patients out of the
hospital
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16. Trend 3: The Job Mix
• Specialized Needs Dominate
• Why?
– Patients are changing/aging
– Medicine continues to be more
specialized
– Skills of leaders and staff must adapt to
these changing forces
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17. Trend 4: Social Media
The Rise of Social Media & Mobile
There are currently 500 million registered users on Twitter
and over 950 million users on Facebook. These numbers are
not insignificant; they represent the whole world embrace of
social media and internet. Consider that over half of the
active users in social media access their social networks via
their mobile device or smartphone.
Social media is not going away.
It will NOT fade into the sunset.
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18. Trend 4: Social Media
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19. Trend 4: Social Media
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20. Trend 5: Technology
Capitalizing on Technology
Software tools, like Applicant Tracking Systems , are consistently improving and now
even more innovative tech companies are stepping in to integrate seamlessly with
ATSs and CRMs in order to combine outside processes and simplify the complicated
practices that have been the tedious recruiting norm for far too long.
This push toward automation makes it easier for recruiters to maximize the value of
the data they are collecting about their efforts.
Online recruitment efforts can now be measured and working with marketing is
more important than ever in your recruiting and branding efforts.
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21. Trend 5: Technology
Achieving QHQ
Quality Hires Quickly
Technology changes how we do
business
and
Recruiting is a business process.
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22. Trend 5: Technology
DON’T
be
<=
this
guy…
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23. Trend 5: Technology
-Big Data is BIGGER
-Cloud Computing
-Tech Partners
The new Frontier!
photo – FPMI Solutions
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24. The Final Word
• Evolution in the relationship between
marketing and human resources.
• Social Media is a conversation whether or
not you are ready to listen or are listening.
• Cloak and dagger approach is no more.
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25. Questions?
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26. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
#hrsolutions

27. Learn more about . . .
• Jay Kuhns at www.noexcuseshr.com
• Jessica Miller-Merrell at
www.blogging4jobs.com
• Rayanne Thorn at
www.linkedin.com/in/rayannethorn
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