This document provides 10 ways that businesses can use videos to increase profits. It notes that videos are engaging because people have short attention spans, and videos allow complex concepts to be explained quickly and easily. It recommends adding videos to websites, blogs, sales pages to boost engagement, conversion rates and search engine rankings. Specific tips include making videos shareable, memorable through storytelling and emotion, explaining products through customer examples, and avoiding common mistakes like being too salesy or long.

1. How to
IncreaseIncrease
BusinessBusiness
ProfitProfit
By Videos

2. Let's be honest:Let's be honest:
whitepapers and long business planswhitepapers and long business plans
are boring...are boring...

3. There's a better wayThere's a better way
to get peopleto get people
interested in you.interested in you.

4. Can youCan you
keepkeep
the secret?the secret?

5. Use VideosUse Videos

6. Video is the singleVideo is the single
fastest growing featurefastest growing feature
for business websitesfor business websites

7. 82% of the internet
Watches online videos

8. 75% of the executives watch online video75% of the executives watch online video

9. 10 ways to10 ways to
increase profitsincrease profits
By VideosBy Videos

10. Make Simple
Direct Videos
1

11. Our attentionOur attention
span isspan is
8 seconds...8 seconds...

12. ...1 second less than a goldfish....1 second less than a goldfish.

13. With videos you canWith videos you can
explain complex concepts fast.explain complex concepts fast.

14. Videos make itVideos make it easy to understand.easy to understand.

15. Less timeLess time to watchto watch
than to read content.than to read content.

16. Add a Video
To Your
Homepage
2

17. Instantly creates value for your brand.Instantly creates value for your brand.

18. Build awarenessBuild awareness
of your messageof your message..

19. Helps build rapportHelps build rapport
with your market.with your market.

20. MakesMakes
your siteyour site
look better.look better.

21. AddsAdds
credibility.credibility.

22. Make your
Video
Shareable
3

23. Because it's easy to share,Because it's easy to share,
you'll reach more people.you'll reach more people.

24. Eventually,Eventually,
create thecreate the
word of mouthword of mouth
snowball effect.snowball effect.

25. ConsumersConsumers
can interact withcan interact with
it everywhere...it everywhere...

26. ...at work, with their laptop...at work, with their laptop
and even on their phone.and even on their phone.

27. Make your
Video
memorable
4

28. When we'reWhen we're
having fun,having fun,
we're morewe're more
receptive.receptive.

29. Evoke emotionsEvoke emotions
with your video.with your video.

30. We retain more infoWe retain more info
by hearing and seeingby hearing and seeing
at the same time.at the same time.

31. Animated video adds anotherAnimated video adds another
layer of sensory informationlayer of sensory information
to viewer’s experienceto viewer’s experience

32. Explain
Your Product
5

33. Dropbox spent $50K on their video...Dropbox spent $50K on their video...

34. ...and saw a...and saw a
10% increase in10% increase in
conversion rate...conversion rate...

35. ...$48M in...$48M in
additionaladditional
annualannual
revenue.revenue.

36. Zappos adds videoZappos adds video
to every sales page.to every sales page.

37. Resulting inResulting in
increased salesincreased sales
by 6-30%by 6-30%

38. Use Videos
On Your Blog
6

39. Video increasesVideo increases
amount of timeamount of time
people stay on your site.people stay on your site.

40. Video keeps your prospective customersVideo keeps your prospective customers
on your site up to 2 minutes longer!on your site up to 2 minutes longer!

41. 20% of readers20% of readers
will read plain text...will read plain text...

42. ...80% will watch video...80% will watch video
with the exact same content.with the exact same content.

43. ViewersViewers
retain 58%retain 58%
of whatof what
they see...they see...

44. ...only 10% of what they read....only 10% of what they read.

45. Tell a
Story
7

46. Storytelling (through video)Storytelling (through video)
is the number one wayis the number one way
to boost sales...to boost sales...

47. ...and remain...and remain
memorablememorable
in yourin your
clients'mind.clients'mind.

48. The world is filledThe world is filled
with facts and pitches.with facts and pitches.

49. Storytellers winStorytellers win
hands down over them all.hands down over them all.

50. Tell your story,Tell your story,
not yournot your
professionprofession..

51. Be real.Be real.

52. Use the right
Keywords
8

53. Search engines love videos.Search engines love videos.

54. Google will returnGoogle will return
results with videos first.results with videos first.

55. You're 50xYou're 50x
more likely to rankmore likely to rank
on first page byon first page by
simply havingsimply having
a video.a video.

56. If you're easier to find on Google,If you're easier to find on Google,
you're more likely to get sales.you're more likely to get sales.

57. Put Videos on
Sales Page
9

58. Videos make peopleVideos make people
more likely to buy.more likely to buy.

59. Videos increase conversionVideos increase conversion
from 20-80%.from 20-80%.

60. Win theWin the
hearts andhearts and
minds of yourminds of your
customers.customers.

61. 64-85% of people64-85% of people
are more likely to buyare more likely to buy
after watching anafter watching an
explainer video.explainer video.

62. Avoid rookie
Mistakes
10

63. Don't beDon't be
salesy...orsalesy...or
people willpeople will
tune out.tune out.

64. Don't make it too long.Don't make it too long.

65. By 90 seconds you've lostBy 90 seconds you've lost
nearly 60% of your audience.nearly 60% of your audience.

66. Don't use stock art,Don't use stock art,
get custom designget custom design
to match your brand.to match your brand.

67. Don't use autoplay: people will tune out.Don't use autoplay: people will tune out.

68. ““Going viral“ is not a strategy.Going viral“ is not a strategy.
It's a result.It's a result.
And it's rare.And it's rare.

69. Want toWant to SeriouslySeriously
Increase Your Profits?Increase Your Profits?

70. Get aGet a
Kick A S Video,- *Kick A S Video,- *
Let s get in touch'Let s get in touch'

71. Click itClick it
Get aGet a
Kick A S Video,- *Kick A S Video,- *
Let s get in touch'Let s get in touch'