This document proposes a DIY tool for the clothing brand Undiz to better understand themes and trends from their community. It would allow customers to design their own clothing items online and on mobile, with the most popular submissions being produced. Data on colors, patterns, and themes selected by users would be automatically sent to Undiz designers. A launch plan includes an opening game where fans design items and vote on favorites, with the winner's design being produced and named after them. Metrics like engagement would evaluate the tool's success in strengthening the Undiz brand and customer experience.

1. UNDIZ
CASE STUDY
Blandine Darfeuil
Shiyun Ou
Agnès Peyrol
Anna Poprzen
~
December 2015

2. Current situation
Interact with Undiz to
give inputs like
insights for a specific
theme.
Undiz Facebook team
has difficulties to
accurately evaluate the
most expected themes
and their impact on
potential consumers.
Use QR code on
purchase receipt to
answer a survey on
their experience in
store and to give
suggestions.
Consumers can Problem
The tool does not enable
the team to obtain useful
inputs for their future
collections, as it is not
organized and data are
not quantitative.
How to use more accurately the community’s insights to develop
themes and trends 9 months in advance?

3. Our concept
Do It Yourself
• Girls will design their own clothes all year long
• Available both on computers & mobile
• Part of the Undiz website
• Shared on Facebook & Instagram
• Data automatically sent to Undiz
• Exploiting tool very simple and fast
Facebook &
Instagram
communities
Friends &
families of
those
communities:
snow ball
effect
Everyone
interested in
designing their
clothes for
Undiz
Target

4. DIY Website
NEW SOUTIENS-GORGES CULOTTES & CO HOMEWEAR SPORT HOMME CADEAUX DIY
DIY
FAIS TON PROPRE DESIGN UNDIZ!
PARTAGE LE AVEC TES AMIS!

5. Quelle forme?
NEW SOUTIENS-GORGES CULOTTES & CO HOMEWEAR SPORT HOMME CADEAUX DIY
VALIDER
COULEURS
TEXTURE/MATIERE
ACCESSOIRES
TEXTE
MOTIF&THEME
SOUTIENS-GORGES
CULOTTES
HOMEWEAR
Quoi? Comment?
DIY Website

6. <://www.freepik.com/free-vector/clothes-silhouettes_792589.htm'>Designed by >
COULEURS
TEXTURE/MATIERE
ACCESSOIRES
TEXTE
MOTIF&THEME
SOUTIENS-GORGES
CULOTTES
HOMEWEAR
Quoi? Comment?
Quelle forme?
MOTIF
THEME
Télécharger ma
propre photo
NEW SOUTIENS-GORGES CULOTTES & CO HOMEWEAR SPORT HOMME CADEAUX DIY
VALIDER
DIY Website

7. NEW SOUTIENS-GORGES CULOTTES & CO HOMEWEAR SPORT HOMME CADEAUX DIY
Voilà ta création Undiz! Partage la avec tes amis …
Sauvegarder mon design
dans mon compte
Je partage avec
mes amis!
Bravo, ton design a été envoyé aux équipes de Undiz avec succès!
DIY Website

8. • Data collecting period: every 2 weeks (or customized)
• The website automatically send back users’ favorite elements in numbers (percentage)
Colors Patterns & Themes Accessories
• Those data are transferred to the creative team in charge of the capsules, as a source
of inspiration
Exploiting data

9. Fans design
their unique
DIY item
Snow ball
effect
Items are pre-
selected by
UNDIZ.
Followers vote
for their
favorite item
on FB. The
designers will
not be
revealed
Opening game
1 week
Vote by
community
1 week
Event talking
1 week
YouTubers and
bloggers talk
about the tool
& the contest
during one
week
Reward
Named
after the
winner!
The winner
receives it
for free!
The tool is indefinitely available
Launching plan & rewards
DIY
FAIS TON PROPRE DESIGN UNDIZ!
Nouveau sur Undiz! Créez vos propres collections! Votez ensuite pour le
meilleur design qui sera en vente en magasin dans une des prochaines
capsules. http://bit.ly/1QknxpYZUB

10. Google analytics and
Facebook insights
• Likes
• Shares
• Comments +/-
• Fans
• Number of friends
• Subscribers
• Number of videos about
the tool and “haul” Undiz
DIY
• Number of designs that
are created during
defined time
• Number of designs
created by one customer
Evaluation criteria
• Followers
• Number of pictures

11. Financial support
ü Tool creation annex fees
• Visuals and drawings
~ 4 000€
ü Launching campaign of the tool
• Sponsor YouTubers and bloggers
~ 6 000€
Human resources
ü Tool creation
• Undiz assets are already present
(IT department and designers)
ü Launch campaign
• Few hours a week during one or two
months
ü Designs analysis, data export & exploitation
• Approximately 1 day a month
Support: finance & HR

12. THANK YOU
Accurate &
continuous
detection of
new trends
DIY tool will
strengthen the
bond between
consumers and
Undiz enhancing
consumer
experience
Being included in
the Undiz
website, it will
become part of
the brand DNA
Social media will
have a central
leverage to
attract
consumers
Conclusion