film poster analysis media studies

1. HOW DO ELEMENTS OF YOUR
PRODUCTION WORK TOGETHER TO
CREATE A SENSE OF “BRANDING”?
By : Blanca Espejo

2. LOGO
A film logo is a logo used by movie studios and
television production companies to brand what
they produce and to determine the production
company and the distributor of a television show
or film.
We enjoyed a lot creating our film logo. We
liked to create an original logo that had
nothing to do with our film.
Analyzing our logo, is like an explosion of
colors to make it unique.
We thought that this film logo it will not occur
to anyone, so we thought it was good for us, to
be creative. We used programs like “Photoshop”
and “Illustrator”.

3. OUR LOGO
➤ We did 4 more different types of logos for our
trailer, so that later it was easier for us to
choose one between them.
➤ This is our chosen logo.

4. SOCIAL MEDIA
Social media is an essential part of any film’s
distribution strategy. The common misconception
is that social media is free just because you can
set up a Twitter or Facebook profile for free.
What is very expensive is the time and effort you
need to put into social media.
Social media let us to share content of our film
to the public, so then can be judged and have own
opinions of people.
These are the most used social media:
Instagram
Facebook
Twitter
Youtube

5. SOCIAL MEDIA
➤ Apart from these social media pages, we have
created our own film website.
➤ At first, it was a bit difficult for us to
create this website, just because it was the
first time we made one.
➤ In this website it includes, information of
the film content, the two trailers, the
characters etc.
➤ People can visit this page for information
about the film, so it easier for them to be
informed.

6. FILM POSTER
➤ There are lot of types
of networks to promote
our film. Apart for
those softwares we
already used, we made
also some film poster
in a program called
“Posterini”.
➤ We made two different
poster in which we
selected one.
➤ This is our final
decision poster