Video marketing is a powerful medium that will have your prospects reaching for their wallets. These are things you need to consider if you want to have an Effective Marketing Campaign.

1. E F F E C T I V E M A R K E T I N G
W I T H V I D E O
B L A K E R E A O F

2. A B O U T M E
• Attended LAFS (2015)
• Studied Russian Cinema & Culture at MSU (2010)
• Cisco, Canon, HBO, Time Warner, Formula One
Imports, Keller Williams & Curacao Tourist Board
• Worked with World Class Talent
• Creative Director at Pane’ramik

3. W H Y V I D E O ?

4. S O U R C E : D R E A M G R O W
74% OF USERS WHO WATCHED A PRODUCT
VIDEO SUBSEQUENTLY BOUGHT IT

5. S O U R C E : D R E A M G R O W
76% OF BUSINESSES SAY VIDEO PROVIDES A
GREAT ROI

6. S O U R C E : D R E A M G R O W
57% OF CUSTOMERS SAY THAT VIDEOS GAVE
THEM MORE CONFIDENCE TO PURCHASE
ONLINE

7. S O U R C E : D R E A M G R O W
53X TIMES MORE LIKELY TO TOP GOOGLE WITH
VIDEO ON YOUR SITE

8. S O U R C E : D R E A M G R O W
98% OF USERS WATCH VIDEOS TO LEARN
ABOUT A PRODUCT OR SERVICE

9. S O U R C E : D R E A M G R O W
76% OF USERS WILL SHARE A BRANDED VIDEO
IF IT WAS ENTERTAINING

10. S O U R C E : D R E A M G R O W
1.84% CTR THE HIGHEST CTR OF ALL DIGITAL
AD FORMATS

11. S O U R C E : D R E A M G R O W
96% CTR ON INTRODUCTORY EMAIL
CAMPAIGNS

12. A S U C C E S S F U L S TA R T

13. U S E A N A LY T I C S T O
O U T L I N E Y O U R V I D E O

14. F I G U R E O U T Y O U R
C U S T O M E R S

15. D E T E R M I N E T H E G E N E R A L
M E S S A G E O F Y O U R V I D E O

16. D E V E L O P O R R E A S S E S S Y O U R
C A M PA I G N T O I N C L U D E V I D E O

17. S E T A S I D E A R E A S O N A B L E
B U D G E T F O R Y O U R V I D E O

18. T H E P R O C E S S

19. PRE-PRODUCTION
PROCESS OF FIXING SOME OF THE ELEMENTS
INVOLVED IN A FILM, PLAY, OR OTHER
PERFORMANCE.

20. PRODUCTION
THE PHASE OF A FILM PRODUCTION IN WHICH
THE MOVIE IS FILMED, WITH TALENT ON SET
AND CAMERAS ROLLING.

21. POST PRODUCTION
POST-PRODUCTION INCLUDES ALL STAGES OF
PRODUCTION OCCURRING AFTER SHOOTING
OR RECORDING INDIVIDUAL PROGRAM
SEGMENTS.

22. SCREEN POLLING
DISPLAYING OF A MOTION PICTURE OR FILM,
GENERALLY REFERRING TO A SPECIAL
SHOWING AS PART OF A FILM’S PRODUCTION
AND RELEASE.

23. REVISION
THE GENERAL PROCESS OF REVISING WORK,
OR A VERSION OF THE WORK PRODUCED BY
THAT PROCESS.

24. DELIVERY
THE PROCESS OF TRANSPORTING GOODS
FROM A SOURCE LOCATION TO A PREDEFINED
DESTINATION.

25. PRESERVATION
A FORMAL ENDEAVOR TO ENSURE THAT
DIGITAL INFORMATION OF CONTINUING VALUE
REMAINS ACCESSIBLE AND USEABLE.

26. W H O Q U A L I F I E S

27. FREELANCER ($)
THE RUN AND GUN, ALL-IN-ONE, THAT RANDOM GUY WHO
MAKES VIDEOS. UTILIZING LITTLE TO NO RESOURCES.

28. I N D I E C R E W ( $ $ )
T H E P O L I S H E D V E R S I O N O F A F R E E L A N C E R ,
U S U A L LY A T E A M C R A F T E D F O R Y O U R P R O J E C T.
T H E S E T E A M S H AV E L I M I T E D R E S O U R C E S

29. M E D I A H O U S E ( $ $ $ )
A C O M PA N Y T H AT I S S O L E LY F O C U S E D A N D
S P E C I A L I Z E D I N C O N T E N T C R E AT I O N . U S U A L LY
H AV I N G A C C E S S T O P R O F E S S I O N A L R E S O U R C E S .

30. F R E E L A N C E G E N I U S ( $ $ $ $ )
T H E E S TA B L I S H E D A N D FA M O U S F R E E L A N C E R .
S E L E C T I V E A B O U T C L I E N T S , U S U A L LY O N LY
A C C E P T S W O R K T H AT E X C E L S T H E I R P O R T F O L I O .

31. A D V E R T A G E N C Y ( $ $ $ $ $ )
T H E M E G A A G E N C I E S , T H E T E A M S O F M A R K E T I N G
E X E C U T I V E S P L A N N I N G Y O U R V I D E O ,
D I S T R I B U T I N G , M O N I T O R I N G , A N D M A I N T E N A N C E .

32. U N I Q U E C R A F T I N G

33. O U T L I N E A N D A G R E E O N T H E
V I S I O N B E F O R E S H O O T I N G

34. U S E I M A G E RY W I T H
P U R P O S E A N D M E A N I N G

35. U S E T H E P O W E R O F S T O RY T E L L I N G
T O H O O K Y O U R A U D I E N C E

36. U S E L I G H T I N G , C A M E R A M O V E M E N T
& C O M P O S I T I O N T O Y O U R
A D VA N TA G E

37. S H O O T M O R E T H A N
Y O U N E E D

38. W O R K W I T H A N
E X P E R I E N C E D E D I T O R

39. T H A N K S F O R WAT C H I N G

40. B L A K E R E A
2 1 3 . 7 0 0 . 7 6 7 1
B . R E A @ PA N E R A M I K . C O