1. Market Share Through
Meaningful Mind Share
Thought Leadership-based Demand
Generation Initiatives
BizTechReports
www.biztechreports.com

2. 2
What is BizTechReports?
 Independent Reporting Agency for the community of interest
concerned with the role current and emerging technologies
play in business and daily life.
 Consultative Content developer for organizations pursuing
thought leadership-based demand generation initiatives.
 BizTechReports’ deliverables explore the role that technology
products and services play in the overall economy or in specific
market segments.
 BizTechReports works with technology providers to explain
how key technologies and markets are evolving to define
solution requirements.
BizTechReports
www.biztechreports.com

3. 3
Project Mission:
 To position you as thought leaders in the market on how
critical technologies and technology-enabled business strategies
change the competitive landscape.
 To engage with key audiences in a consultative manner so that
your organization is further established as a trusted advisor to
the market.
 To connect the needs and objectives of information technology
decision-makers with the solutions you bring to market.
 To capture the contact information of IT decision-makers who
are interested in the problems and issues your organization is
addressing as executives research their options and
download thought leadership assets, such as: case studies,
white papers, research studies, webcasts and more.
BizTechReports
www.biztechreports.com

4. 4
Reports are Published in Our Research Library
BizTechReports
www.biztechreports.com

5. 5
Reports are Syndicated & Distributed

6. 6
Registration Capture
Our audience is made up of business and technology executives
(including Director, VP, CIO, CFO, CTO, COO and CEO) with IT decisionmaking responsibilities in their organizations. We capture the following
information:
First Name:
Last Name:
Title:
Company:
City:
State:
Postal Code:
BizTechReports
www.biztechreports.com
Country:
Phone:
Email:
Registration
Capture Date:

7. 7
Existing Asset Promotion Service
 Initiative to promote your existing
white papers, case studies and
other relevant thought leadership
assets by:
 Providing coverage of the asset in
BizTechReports Analyst News & Views
 Executive interviews with your Subject
matter experts (SMEs) on the topic to
be posted on BizTechReports Analyst
News & Views
 Social media promotion of your
thought leadership content
 Distribution via BTR syndication
network for lead generation
BizTechReports
www.biztechreports.com
 Deliverable includes:
 BizTechReports write-up/executive
summary of existing thought
leadership asset
 1-page Q&A with an executive in
BizTechReports Analyst News and
Views describing how your offerings
address the strategic imperatives in
the existing thought leadership asset
 “About Your Company” profile
 Social Media Promotion & Syndication
 Registration Generation Guarantee
(100)
 Price: $4,900.00

8. 8
Case Studies
 Editorial team at BizTechReports
produces in-depth profile on how
specific customer leveraged
technology to achieve business
objectives:
 Problem Statement and Situation
Analysis – Explore business challenges
that needed to be addressed by the
deployment of new technology
strategies
 Solution and Implementation
Analysis – Discussion of requirements
that needed to be addressed,and how
specific technologies/services were
implemented
 Outcomes and Lessons Learned –
Review key metrics that were tracked to
determine impact of deployment and
benefits yielded
BizTechReports
www.biztechreports.com
 Deliverable includes:
 BizTechReports-branded Case Study
report
 1-page Q&A with an executive in
BizTechReports Analyst News and
Views describing how your offerings
address the strategic imperatives
raised in the Case Study
 “About Your Company” profile
 Social Media Promotion & Syndication
 Registration Generation Guarantee
(100)
 Price: $5,900.00

9. 9
White Paper/Qualitative Analysis
 Point of view document on a
business problem that can be
addressed by effective technology
strategies:
 Editorial Outline:





Strategic Imperatives
Operational Considerations
Financial Justification/ROI Analysis
Technical Considerations
Action Items
 Interviews with:
 Subject matter experts (SMEs) from your
organization.
 Third party sources (consultants/analysts)
 Deliverable includes:
 Comprehensive Executive Report that
features quotes from your subject
matter experts, clients and/or partners
(this is important to enhance the
credibility of the report)
 1-page Q&A featuring an executive
from your organization describing how
offerings address the strategic
imperatives
 1-page “About the Sponsor” profile
 Registration Generation Guarantee
(100)
 Social Media Promotion & Syndication
 Price: $6,500.00
BizTechReports
www.biztechreports.com

10. 10
Field Survey/Quantitative Analysis
 Research Project:
 Survey focused on attitudes and plans
of technology decision-makers on
problem statements addressed by your
solution
 Respondents represent members of
your target audience
 Respondents address 20-30
questions exploring:
 Current needs
 Barriers and issues
 Quantification of the benefits
associated with the attributes of your
offerings
Deliverable includes:
 Survey of 100 decision-making
respondents
 Executive summary of findings
 Appendix that tabulates the response in
a graphical format
 1-page Q&A featuring an executive from
your organization describing how
offerings address strategic imperatives.
 “About Your Company” profile.
 Registration Generation Guarantee
(100)
 Social Media Promotion & Syndication
 Price: $8,500.00
BizTechReports
www.biztechreports.com

11. 11
BizTechReports’ Clients Include:
BizTechReports
www.biztechreports.com

12. 12
Lane F. Cooper
Founder & Editorial Director
Lane has over 20 years of experience as a researcher, reporter and
editor analyzing the business and technology industry.
On average, Lane meets with 600 CIOs and senior enterprise IT
executives every year to understand the impact of evolving
technological developments on organizations of all sizes across all
industries.
He has organized and moderated many live and online events and
works with a variety of high-tech organizations to ensure that information is presented
in a context that is useful to an audience of sophisticated technology buyers and
implementers. He is a Contributing Content Partner to CIO Magazine, and a
Contributing Researcher to Current Analysis.
Other news services and magazines that have carried his by-line include: Voice
Report, Network World, Byte Magazine, TechWeb, Optimize, InformationWeek,
Telephony, Communications Week, ComWeek International, and Enterprise
Systems Journal.
BizTechReports
www.biztechreports.com

13. Contacts for Questions & Comments:
Beth Aluise
Project Manager
BizTechReports
Tel: 888 418 1156 x 107
Email: beth.aluise@biztechreports.com
BizTechReports
www.biztechreports.com