Securities and Exchange
Commission Filings
Strictly Financials

Jan. 2, 2014
1
Donald W. Reynolds National Center
For Business Journalism
At Arizona State University

Strictly Financials

2
n 
n 
n 
n 
n 

James K. Gentry, Ph.D.
Clyde M. Reed Teaching Professor
School of Journalism and Mass Communications
University of Kansas
jgentry@ku.edu

Strictly Financials

3
Securities and Exchange
Commission
n 

n 
n 
n 

Created in wake of Crash of 1929 to
restore faith in markets
Securities Act of 1933
Securities Exchange Act of 1934
Justice Brandeis’ role

Strictly Financials

4
SEC Role
n 

n 

n 
n 

Protect investors through disclosure of
certain information
Maintain a fair, orderly and efficient
trading market, i.e. prevent
misrepresentation
Maintain investor confidence
Facilitate capital formation
Strictly Financials

5
SEC Philosophy
n 

All investors should have access to
certain basic information about an
investment before buying it and as long
as they hold it.

Strictly Financials

6
Who Files
n 

Companies with more than $10 million
in assets whose securities are held by
more than 500 owners must file annual
and other periodic reports.

Strictly Financials

7
Accessing SEC Documents
n 

Finance.yahoo, other financial sites
Company websites

n 

SEC: www.sec.gov

n 

n 

n 

SEC Filings and Forms (EDGAR)
n  www.sec.gov/edgar.shtml
EDGAR: Electronic Data Gathering, Analysis
and Retrieval System

Strictly Financials

8
Key SEC Documents
n 
n 
n 
n 
n 
n 
n 

10-K
8-K
10-Q
Proxy statement
Prospectus
Form 13-D
Form 4
Strictly Financials

9
Form 10-K or Annual Report
n 

n 

n 

Historically, had been filed within 90
days after end of company fiscal year
Today, 60, 75 or 90 days after fiscal
year ends, depending on company’s
public float
Extensive financial data, including
income statement, balance sheet and
statement of cash flows
Strictly Financials

10
Form 10-K (cont.)
n 
n 

n 
n 
n 

Extensive company information
MD&A or Management Discussion and
Analysis
Auditor’s report
Financial statements
Extensive footnotes

Strictly Financials

11
Form 8-K or Current Update
n 
n 

n 

n 

“Material events”
Since August 2004, companies have
four business days to file
SEC posts them almost instantly upon
receipt
Number of filings more than doubled
since rule change but has slowed
Strictly Financials

12
Form 8-K (cont.)
n 
n 
n 

n 
n 
n 

Change in company auditor and why
Bankruptcy-protection filing
Expanded disclosure involving director
or officer resignation or appointments
Restatement of financial results
Key litigation
Termination of material agreements
Strictly Financials

13
Form 8-K (cont.)
n 
n 
n 

n 
n 
n 

Notice of de-listing by a stock exchange
Significant costs of leaving a biz
New off-books deals involving
significant debt
Changes in company bylaws
Changes in company fiscal year
www.sec.gov/answers/form8k.htm
Strictly Financials

14
Form 10-Q or
Quarterly Update
n 
n 
n 
n 
n 
n 
n 

Activities for the quarter (1, 2, 3)
Legal proceedings
Defaults
Labor negotiations
Discussion of “seasonality”
MD&A
Site of incorporation
Strictly Financials

15
Form 10-Q (cont.)
n 

n 

n 

Many companies file 8-K with earnings
release
“Material facts” must be in the 10-Q
that might not be included in the 10-K
Key point: Unaudited

Strictly Financials

16
Form 14 or Proxy Statement
n 

n 
n 
n 
n 
n 

Information regarding upcoming annual
meeting
Matters to be voted on at meeting
Executive compensation
Information on board members
Shareholder proposals
Major shareholders
Strictly Financials

17
Form S-1 or Registration
Statement
n 
n 
n 
n 
n 
n 

Also called prospectus
Going public or selling new shares
Financing, use of proceeds
“Risk factors”
Part I and Part II
“Red herring”

Strictly Financials

18
Form S-1 (cont.)
n 

Look at exhibits, which may include the
CEO’s employment contract or a list of
the company’s real estate around the
world

Strictly Financials

19
Form13-D
n 

n 

Must be filed by any outside investor
who buys 5 percent or more of a public
company’s stock
Information on investors, even if are
private partnerships of individuals

Strictly Financials

20
Form 4
n 

Announces changes in holdings of
directors and officers (even if hold no
stock), and shareholders owning 10
percent or more of the company’s stock

Strictly Financials

21
Comment Letters
n 

n 

SEC posting online comment letters that it
sends to public companies and mutual funds
about their annual reports, public offerings
and other filings
Makes it easier for investors and company
rivals to understand the weaknesses of the
disclosures and what financial issues are of
concern to regulators

Strictly Financials

22
Why A Private Company
Files With SEC
n 

If a private company has any debt that
trades on an exchange. Even if a public
company is bought by a private equity
group and taken private, the obligation
to file with the SEC continues if the debt
remains under previous conditions.

Strictly Financials

23
Why A Private Company
Files With SEC
n 

If the debt was issued on a registration
statement and is held by more than 500
holders of record, even if it is not traded
on an exchange. Obligation continues
until the number of shareholders of
record falls below 300.

Strictly Financials

24
Why A Private Company
Files With SEC
n 

If a company sold bonds or notes as
part of a contract sale and the buyer
said the company must file with the
SEC until the bonds are retired. Most
common reason.

Strictly Financials

25
SEC Commissioners
n 
n 
n 
n 
n 

Mary Jo White, D, Chairman
Daniel M. Gallagher, R, Commissioner
Michael S. Piwowar, R, Commissioner
Luis A. Aguilar, D, Commissioner
Kara M. Stein, D, Commissioner

Strictly Financials

26
SEC Commissioners (cont.)
n 
n 
n 

Serve five-year terms
Appointed by the president
No more than three from the same
political party

Strictly Financials

27
SEC Commissioners (cont.)
n 
n 
n 

n 

Interpret federal securities laws
Amend existing rules
Propose new rules to address changing
market conditions
Enforce rules and laws

Strictly Financials

28
SEC Challenges
n 
n 

n 

n 

n 

Approximately 15,000+ public companies
Before 2004, SEC had about 3,100
employees, small by federal standards
Went through a period of flat budgets, with a
10 percent reduction of employees and cut of
more than 50 percent in new technology
investments
Requested $1.67 for fiscal 2014, roughly a 26
percent increase
Has approximately 4,100 employees
Strictly Financials

29
SEC Challenges (cont.)
n 

n 

n 

n 

Republicans generally oppose increases
although SEC is “deficit neutral,” meaning
that costs are offset by fees it levies
Discussion of making it self-funded with
control of its own budget
Has twice the turnover of the average
government agency
2 1/2 years is average employment of an
SEC attorney
Strictly Financials

30
SEC Challenges (cont.)
n 

n 
n 

For three years before Enron’s
bankruptcy, the SEC did not review its
filings
Market meltdown of 2008
Bernard Madoff

Strictly Financials

31
SEC Revolving Door
n 
n 

n 

n 

n 

Old but telling: In summer 2004,
Enforcement division manager to partner in
major law firm (white-collar defense)
Regional director to partner in major law firm
(white-collar defense)
Deputy director, investment management, to
major bank (compliance)
Associate director to major law firm
(securities practice)
Strictly Financials

32
SEC Uncertain Future
n 

n 
n 
n 

XBRL – eXtensible Business Reporting
Language
Frustration with its performance
Legislative self-righteousness
Various proposals for restructuring
oversight

Strictly Financials

33

Strictly Financials 2014: SEC Filings by Jimmy Gentry

  • 1.
    Securities and Exchange CommissionFilings Strictly Financials Jan. 2, 2014 1
  • 2.
    Donald W. ReynoldsNational Center For Business Journalism At Arizona State University Strictly Financials 2
  • 3.
    n  n  n  n  n  James K. Gentry,Ph.D. Clyde M. Reed Teaching Professor School of Journalism and Mass Communications University of Kansas jgentry@ku.edu Strictly Financials 3
  • 4.
    Securities and Exchange Commission n  n  n  n  Createdin wake of Crash of 1929 to restore faith in markets Securities Act of 1933 Securities Exchange Act of 1934 Justice Brandeis’ role Strictly Financials 4
  • 5.
    SEC Role n  n  n  n  Protect investorsthrough disclosure of certain information Maintain a fair, orderly and efficient trading market, i.e. prevent misrepresentation Maintain investor confidence Facilitate capital formation Strictly Financials 5
  • 6.
    SEC Philosophy n  All investorsshould have access to certain basic information about an investment before buying it and as long as they hold it. Strictly Financials 6
  • 7.
    Who Files n  Companies withmore than $10 million in assets whose securities are held by more than 500 owners must file annual and other periodic reports. Strictly Financials 7
  • 8.
    Accessing SEC Documents n  Finance.yahoo,other financial sites Company websites n  SEC: www.sec.gov n  n  n  SEC Filings and Forms (EDGAR) n  www.sec.gov/edgar.shtml EDGAR: Electronic Data Gathering, Analysis and Retrieval System Strictly Financials 8
  • 9.
  • 10.
    Form 10-K orAnnual Report n  n  n  Historically, had been filed within 90 days after end of company fiscal year Today, 60, 75 or 90 days after fiscal year ends, depending on company’s public float Extensive financial data, including income statement, balance sheet and statement of cash flows Strictly Financials 10
  • 11.
    Form 10-K (cont.) n  n  n  n  n  Extensivecompany information MD&A or Management Discussion and Analysis Auditor’s report Financial statements Extensive footnotes Strictly Financials 11
  • 12.
    Form 8-K orCurrent Update n  n  n  n  “Material events” Since August 2004, companies have four business days to file SEC posts them almost instantly upon receipt Number of filings more than doubled since rule change but has slowed Strictly Financials 12
  • 13.
    Form 8-K (cont.) n  n  n  n  n  n  Changein company auditor and why Bankruptcy-protection filing Expanded disclosure involving director or officer resignation or appointments Restatement of financial results Key litigation Termination of material agreements Strictly Financials 13
  • 14.
    Form 8-K (cont.) n  n  n  n  n  n  Noticeof de-listing by a stock exchange Significant costs of leaving a biz New off-books deals involving significant debt Changes in company bylaws Changes in company fiscal year www.sec.gov/answers/form8k.htm Strictly Financials 14
  • 15.
    Form 10-Q or QuarterlyUpdate n  n  n  n  n  n  n  Activities for the quarter (1, 2, 3) Legal proceedings Defaults Labor negotiations Discussion of “seasonality” MD&A Site of incorporation Strictly Financials 15
  • 16.
    Form 10-Q (cont.) n  n  n  Manycompanies file 8-K with earnings release “Material facts” must be in the 10-Q that might not be included in the 10-K Key point: Unaudited Strictly Financials 16
  • 17.
    Form 14 orProxy Statement n  n  n  n  n  n  Information regarding upcoming annual meeting Matters to be voted on at meeting Executive compensation Information on board members Shareholder proposals Major shareholders Strictly Financials 17
  • 18.
    Form S-1 orRegistration Statement n  n  n  n  n  n  Also called prospectus Going public or selling new shares Financing, use of proceeds “Risk factors” Part I and Part II “Red herring” Strictly Financials 18
  • 19.
    Form S-1 (cont.) n  Lookat exhibits, which may include the CEO’s employment contract or a list of the company’s real estate around the world Strictly Financials 19
  • 20.
    Form13-D n  n  Must be filedby any outside investor who buys 5 percent or more of a public company’s stock Information on investors, even if are private partnerships of individuals Strictly Financials 20
  • 21.
    Form 4 n  Announces changesin holdings of directors and officers (even if hold no stock), and shareholders owning 10 percent or more of the company’s stock Strictly Financials 21
  • 22.
    Comment Letters n  n  SEC postingonline comment letters that it sends to public companies and mutual funds about their annual reports, public offerings and other filings Makes it easier for investors and company rivals to understand the weaknesses of the disclosures and what financial issues are of concern to regulators Strictly Financials 22
  • 23.
    Why A PrivateCompany Files With SEC n  If a private company has any debt that trades on an exchange. Even if a public company is bought by a private equity group and taken private, the obligation to file with the SEC continues if the debt remains under previous conditions. Strictly Financials 23
  • 24.
    Why A PrivateCompany Files With SEC n  If the debt was issued on a registration statement and is held by more than 500 holders of record, even if it is not traded on an exchange. Obligation continues until the number of shareholders of record falls below 300. Strictly Financials 24
  • 25.
    Why A PrivateCompany Files With SEC n  If a company sold bonds or notes as part of a contract sale and the buyer said the company must file with the SEC until the bonds are retired. Most common reason. Strictly Financials 25
  • 26.
    SEC Commissioners n  n  n  n  n  Mary JoWhite, D, Chairman Daniel M. Gallagher, R, Commissioner Michael S. Piwowar, R, Commissioner Luis A. Aguilar, D, Commissioner Kara M. Stein, D, Commissioner Strictly Financials 26
  • 27.
    SEC Commissioners (cont.) n  n  n  Servefive-year terms Appointed by the president No more than three from the same political party Strictly Financials 27
  • 28.
    SEC Commissioners (cont.) n  n  n  n  Interpretfederal securities laws Amend existing rules Propose new rules to address changing market conditions Enforce rules and laws Strictly Financials 28
  • 29.
    SEC Challenges n  n  n  n  n  Approximately 15,000+public companies Before 2004, SEC had about 3,100 employees, small by federal standards Went through a period of flat budgets, with a 10 percent reduction of employees and cut of more than 50 percent in new technology investments Requested $1.67 for fiscal 2014, roughly a 26 percent increase Has approximately 4,100 employees Strictly Financials 29
  • 30.
    SEC Challenges (cont.) n  n  n  n  Republicansgenerally oppose increases although SEC is “deficit neutral,” meaning that costs are offset by fees it levies Discussion of making it self-funded with control of its own budget Has twice the turnover of the average government agency 2 1/2 years is average employment of an SEC attorney Strictly Financials 30
  • 31.
    SEC Challenges (cont.) n  n  n  Forthree years before Enron’s bankruptcy, the SEC did not review its filings Market meltdown of 2008 Bernard Madoff Strictly Financials 31
  • 32.
    SEC Revolving Door n  n  n  n  n  Oldbut telling: In summer 2004, Enforcement division manager to partner in major law firm (white-collar defense) Regional director to partner in major law firm (white-collar defense) Deputy director, investment management, to major bank (compliance) Associate director to major law firm (securities practice) Strictly Financials 32
  • 33.
    SEC Uncertain Future n  n  n  n  XBRL– eXtensible Business Reporting Language Frustration with its performance Legislative self-righteousness Various proposals for restructuring oversight Strictly Financials 33