This presentation is about a marketing plan for The Sparks Foundation.It is part of the Internship of GRIP January 2021 .

1. The Sparks Foundation
M A R K E T I N G P L A N
By - Bitata Ghosh
GRIP JAN’21

2. Vision : A world of enabled and connected
little minds, building future.
The Sparks Foundation (TSF) is a non-profit
organization registered in India and Singapore.
envision a world of enabled and connected little
minds, building the future and aim to inspire
students, help them innovate, and let them
integrate to build the next generation of
humankind. TSF help the students to integrate
and help each other, learn from each other, and
do well together.
INTRODUCTION
The Sparks Foundation

3. 1. Student Scholarship Program.
2. Student Mentorship Program.
3. Student SOS Program.
4. Workshops.
5. Corporate Programs.
Programs launched by TSF
The Sparks Foundation

4. Reach out
more to
target
audience
Increase
Shareability
of Content
Increase
Community
Engagements
by 50%
Grow the
community
by 100%

5. The group of potential customers that are
found online is a much larger group of people
than you are likely to be able to attract locally.
Using digital marketing, one can reach an
enormous audience in a way that is both cost-
effective and measurable.In the current
scenario of Covid-19 when everything is
bounded to online mode of work Digital
Marketing has acted as a boon to all
organizations.
Digital Marketing
The Sparks Foundation

6. Out of the 5.11 billion people who have a phone,
3.26 billion access social media using it.The
Sparks Foundation has grown in various social
media platforms till
date.LinkedIn,Facebook,Twitter have reached
enormous reach.The Sparks Foundation shall
focus more on these platforms and upgrade its
post contents.It shall also conduct some
interactive sessions that will let people have a
greater detailed idea about the organization.
Social Media Marketing
The Sparks Foundation

7. As of July 2020, according to statistics , Facebook
had more than 2.6 billion users worldwide,that is
more than any other social media platform.By
connecting with various educational groups and
Internship groups and posting about TSF in these
groups can increase the reach a lot.By posting
regular engaging content and ads on the new
programs and reaching out to the students.Paid
promotions can also be done as it helps to
maximise the reach.All the members of TSF can be
told to like,comment and share on the posts of
TSF.By adding tags of appropriate related things
also helps in boosting the posts and also they
should perform the A/B split test.
FACEBOOK MARKETING
The Sparks Foundation

8. 1. Email Marketing
2. Content Marketing
3. Search Engine
Optimization
and
Search Engine Marketing
4. Affiliate Marketing
OTHER APPROACHES
The Sparks Foundation

9. For more information refer to the
article :
https://bitataghosh23.medium.com/mark
eting-plan-for-the-sparks-foundation-
4e042b87a1b0
The Sparks Foundation

10. THE END
By - Bitata Ghosh
GRIP JAN’21