2. Introduction to the Inspired programme
◦ Project evaluation and approval
Stages in the Project
◦ Project definition
◦ Learning from one another
◦ Challenges and solutions
◦ Refinement
Current and Future outcomes
◦ Further developments in progress.
◦ Future progress opportunities.
3. Homework to be able to take part in the discussion
in an open way.
◦ How could it be made?
◦ What size do we think the market opportunity is?
The UWS, Inspired programme representative, took
on the necessary information to evaluate the
project.
Two key characteristics:
◦ Flexibility with a focus on the value the relationship can bring.
◦ Patience: some times the best laid plans ...
4. Word Maker’s contribution
◦ Crash course 101 on how the Arabic alphabet is used in the
reading process.
◦ Defining the challenges of reading.
◦ Introducing the idea and how it addresses the challenges.
Inspired Programme: Colin and Kenny at the UWS
◦ Explore the options within manufacturing
◦ Knowledge transfer of how the manufacturing process works and
any limitations.
◦ Valuable insights into strategies for manufacturing and also the
fine detail which feeds into the material choice (moulds) which
ultimately impacts on costing.
5. Challenges and solutions
◦ Sizing of the product : focussing on age range 3-5 years and
testing on children.
◦ Child safety
◦ Context of use and how the child will use.
◦ Cubes fixing together: this was a challenge faced in the design .
The solution provided an additional feature.
Refinement
◦ Having taken the product to market and tested the response we
needed to add minor refinements which made the product ready
for manufacture.
6. This shared product development experience:
◦ Joint asset for both Word Maker Ltd and the Inspired
programme at the UWS.
Expertise gained expertise economically and reliably.
The UWS shared its skills and expertise and added value
into the product
◦ Currently additional product development is in
progress.
◦ Future plans for development of the product may
require engaging more than one particular skill set.
The university is an ideal setting.