Zealtop Pvt. Ltd. is a private company established in 2007 that manufactures vitrified ceramic floor tiles in Morbi, India. It has a daily production capacity of 21,000 square meters and uses machinery from SCAMI, an Italian company. Zealtop aims to provide high quality, affordable tiles and believes its commitment to delivering on promises has led to business success. The internship report provides an overview of Zealtop's departments, supply chain, competitors, Porter's Five Forces analysis of the ceramic tile industry, and lessons learned about applying classroom concepts to practical business operations and challenges.

1. INTERNSHI P REPORT
ON
ZE ALTO P GRANIT O PVT . LT D.
PRESENT BY: BHAVI K VINUBHAI KHAKH KHAR -
91600425023
MARWADI UNIVERSITY
Rajk ot- Morbi Road,At&Po.Gauridad,
Rajkot- 360003,Gujarat ,India.
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

2. OVERVIEW OF COMPANY
 Zealtop pvt .ltd. established its project On December,2007 as a private
limited company In Morbi.The company manufactures vitrified ceramic
floor tiles.
 The year 2008 ZEALTOP Group came in ceramic tile market with high-tech
manufacturing plant with SCAMI machinery a world number one ceramic
machine manufacturing company based In Italy, with daily production capacity
21000 Sqm. /day
 ZEALTOP is committed to provide the Indian market with the best quality
product at reasonable price. The core philosophy is to "WE DELIVER WHAT
WE PROMISE..." We believe that the core philosophy of then group has been
instrumental in the success of the business.
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

3. COMPANY PROFILE
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

4. Supply Chain According to the Zealtop vitrified tiles :
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

5. DEPARTMENTAL STUDY:
Production Department
Marketing Department
Finance Department
Human Resource Department
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

6. SWOT ANALYSIS
• STRENGTH:
-Is giving employment around 830 employees .
-Finance Position is good
-WEAKNESSES.
-For the raw material company is depend on the others an d if delivery may
not in time then they have to wait for the production .
-Raw material cost has very high because the y imported from other
countries
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

7. • OPPORTUNITY
- Rapidly and continuous growth in the market.
• - Government also support for the export the product ion in the many
countries so that is the opportunity for the company.
• THREATS
- Highly competitive market against imported vitrified tiles .
- Changing the consumer preferences also the threat for the company.
- Threats from the economic cycle i.e. Inflation or Deflation.
- Quick change in the technology is very difficult to maintain for the
com pan y.
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

8. • Orient - Bell Ltd.
• Asian Granito India Lt d.
• Kajari a Ceramics Lt d.
• Euro Ceramics Lt d.
MARKET PLAYERS IN THE
INDUSTRY
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

9. Porter’s Five Force Analysis of Ceramic Tiles
Industry
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

10. Threat of New Entrant: This business requires a huge investment and therefore not many
entrants jump into this market.
Threat of Substitutes Products: They come in various textures and patterns which natural
products such as marbles and stones, granite fails to provide. Natural products require the lot of
treatment like cutting, polishing and laying etc.
Bargaining Power of Buyers: When the market is up the dealers have less bargaining power
and when the market is down they have more bargaining power. During downturn there is
less cash liquidity into the market and hence the dealers get better offer in terms of bargaining
power.
 Bargaining Power of Suppliers: The bargaining power of suppliers are high because of their
shortage of the raw materials.
Threat of Rivalry Among Existing Competitors: The rivalry among existing firms is
moderate to high. At present there are many big companies in this industry such as Orient
Ceramics Ltd., Bell Ceramics Ltd., Asian Tiles Ltd., Somany Tiles Ltd, Kajaria Tiles Ltd., etc.
The industry has very few such as 16 organized players and rest of the industry is fragmented and
unorganized industry in India.
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

11. LEARNING FROM INTERNSHIP
To begin with I would like to start with the exposure that one gets through
this type of program is immense and valuable; it is like showing a teaser of
what We are going to face in future in the film of his life.
Learning of corporate work and tips and tricks is the most interesting part.
Corporate sector is all about fulfilling your task understanding the risk and
return and to know how to get work done from others. From top executives of
Zealtop (especially) I learnt how to manage a big firm its production and
human resources with some old methods applying in new ways in
administration and production also.
Main thing I learnt was The Theory Concept which we Learn In Classroom Is
How Useful In Practical Life And What problems face By an entrepreneur
3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

12. 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR