this ppt is based on the information regarding the kajaria tile

2. is the of
ceramic/vitrified tiles in India.
 It has an annual aggregate capacity of
, distributed across seven plants-Sikandrabad
in , Gailpur in , four plants in
Morbi in and one at Vijayawada in
 The motivating factor remains the zeal, the zeal to be
the best, to be at the top and to achieve the highest
echelons of excellence.
 The manufacturing units are equipped with
and are
just few reasons why Kajaria remains at the top in the
industry.

3.  Founded ago with a single-minded
vision, to be the best in providing tile
solutions, Kajaria has since then grown
stronger with its , and
from our discerning customers.
 Kajaria Ceramics has increased its capacity
from mn. sq. mtrs to mn. sq. mtrs. in
last years and offers more than
options in ceramic wall & floor tiles, vitrified
tiles, designer tiles and much more.

4.  Kajaria Ceramics Ltd has played its own role in
achieving this goal.
 Grown many folds and emerged as the largest
manufacturer of ceramic/vitrified tiles with an
aggregate capacity of .
 In FY 2013-14, crossed a turnover of
and aiming for top line growth in
.
 Apart from growth, focusing up on larger
in the years to come.

5.  The Company was incorporated on
. It manufactures glazed
and unglazed wall & floor tiles.
 The company obtained the certificate of
commencement of business on
.
 Since in , moving forward on
many fronts to capitalize on solid growth
opportunities, to improve operating efficiency
and to sharpen business portfolio's focus.
 It was promoted by ,
his associate and Kajaria Exports Ltd.

6.  Kajaria’s main mission is to make its product keeping in
mind the ecological environment in the country. It aims
that the pollution should not be increased.
 To work with vigour, dedication and innovation to achieve
excellence in service, quality, reliability, safety and
customer care as the ultimate goal.
 To consistently achieve high growth with the highest levels
of productivity.
 To contribute towards community development and
nation building.
 To be a responsible corporate citizen nurturing human
values and concern for society, the environment and
above all, the people.
 Our mission is to strive for excellence in production and
marketing of ceramic

7.  We will offer unparalleled value to create
customer delight and enhance business
productivity.
 We will also generate value for our capabilities
beyond Indian borders amenable millions of
India's knowledge workers to deliver their
services globally
 Build a globally respected and enduring
business firm so that they get closer to realizing
their vision and become a leader in their
industry.
 A Leader in the Indian Automobile Industry,
Creating Customer delight &Shareholders
Wealth.
 A Pride of India

9.  30x90cm
 25x75 cm
 30x45 cm
 Bathroom
 Kitchen
 Living room
 Outdoor
 Commercial uses

10.  40x80cm
 60x90 cm
 30x60 cm
 Bathroom
 Commercial usese
 Kitchen
 Living room
 Outdoor

11.  80x80cm
 Outdoor
 Living room

12.  30x30 cm
 Outdoor

13.  Concealed cistern
 Washbasin
 wc

14.  ADHESIVE FOR CERAMIC TILE:
 CX1 is grey cement based polymer modified quick set tile
adhesive. It gives excellent bond on cementitious surfaces
like concrete and plaster. CX1 Adhesive forms a
waterproof barrier between two surfaces and has
excellent 'grab' properties.
 ADHESIVE FOR VITRIFIED TILE:
 VX1 is polymer modified cement based tile adhesive
specially designed for heavy duty applicants for fixing
vitrified tiles & large size tiles on internal & external
wall/floor surfaces. This highly flexible adhesive also has an
excellent waterproofing ability. When properly applied, it
takes care of hollowness problem.
 PACK SIZE: 20 kgs.
 SHELF LIFE : 1 year in dry unopened bags.

15.  PRODUCT DESCRIPTION:
 Kajaria Unsanded Grout is a superior quality
grout. It consist of a carefully prepared
blend of white cement, chemical additives
and fillers. It is easy to install - just mix with
water and use. It is an ideal for floors and
walls in both exterior and interior
applications.
 PACK SIZE : 1 kg.
 SHELF LIFE : 1 year in dry unopened
pouches.

17. 1. Quality, low breakage ,
2. Introduce about 350 design concept
last year
3. Increased manufacturing capacity

18.  Imported cheaper tiles from china
 Most of the Indian population is rural
does not prefer tiles.
 Existing strong market of mosaic tiles.

19.  More houses would be built in India in
the next 10 year
 Customer moves in the kajaria brands.
 Houses , offices, mauls are generaly use
tiles.

20.  Increasing competetion form other
brands.
 Strong supply chain management by
competitors
 Strong marketing strategy by
competitors by offering discounts.
 Any adverse change in government
policies of export

21.  Kajaria is India’s largest ceramic floor and
wall tile manufacturer; its expanded
 capacity and improved capacity utilization
provides attractive economies of scale.
 As a brand it has huge opportunities in
market.
 The company is regarded as the most
trusted and innovative brand by the people
in India. Always providing a superior quality of
service, a product that surpasses consumer
expectations and a remarkable
understanding of consumer choices.

22.  Minimize the price level of tiles.
 Provide home delivery facilities, because
of break-down the tiles.
 company should make strategies for
middle class people.

24. CORPORATES
BANKS
HOSPITALS
COLLEGESGOVERNMENT
HOTELS
BUILDERS
AUTOMOBILES RETAIL SPORTS

26.  Kajaria ceramic has the capacity of 18
million sq.per meter p.a.
 It has around 800 dealers and sub
dealers and it export its product to more
than 20 countries across the world.

27.  Provide our consumer with innovative
products within easy reach.
 Focus on growing our core brands
across categories, reaching out to new
geographies, within and outside India
and improve operational efficiencies by
leveraging technology.

29.  Kajaria galaxy - exclusive dealer
showrooms
 Prima
 studio

30. Kajaria is India’s largest ceramic floor and
wall tile manufacturer; its expanded
capacity and improved capacity utilization
provides attractive economies of scale. As
a brand it has huge opportunities in market.
The company is regarded as the most
trusted and innovative brand by the people
in India. Always providing a superior quality
of service, a product that surpasses
consumer expectations and a remarkable
understanding of consumer choices.

32. (MBA IST ‘E’)