INDIAN PAINT INDUSTRY
PORTER’S FIVE FORCES
CONTRIBUTION TO GDP
REASONS FOR GROWTH OF PAINT INDUSTRY
PROSPECTS
COMPANY OVERVIEW
SWOT ANALYSIS
COMPANY NEWS
COMPETITOR ANALYSIS
PRODUCT
MARKETING MIX
STP OF THE PRODUCT
PLC OF THE PRODUCT
ORGANIZATION STRUCTURE
RECRUITMENT SOURCES
SELECTION PROCESS
ORGANIZATION CULTURE
CAREER PLANNING
TRAINING & DEVELOPMENT
BUSINESS FINANCE
2. INDIANPAINT INDUSTRY
First paint Industry Shalimar Paints, Colour &Varnish
Company.
The paints were generally imported from the Britain
Due the 2nd world war many companies entered in Indialike
Goodlass Wall(1918), Elephant Oil Mills (1917)
4. REASONS FOR GROWTH OF PAINTINDUSTRY
Increasing level of income and education
Increasing Urbanization
Increasing share of organized sector
Growth of Realty, Automobile and Infrastructure sector
Availability of financing options
Increasing Penetration in the Rural Markets
PROSPECTS
Growth in the economy
Government policies and reforms
.
5. COMPANY OVERVIEW
Berger paint India Ltd is a India based company
Headquartered:- Kolkata
Founded:- 17 Dec, 1923
Key Person:- Kuldip Singh Dhingra (Chairman) and Gurbachan Singh
Dhingra (Vice Chairman)
Product:- Paints, Coating, Construction Chemicals
CEO:- Abhijit Roy
Revenue:-6062 crore (2019)
Started as Hadlefield’s ( India ) limited
At that time it had only 1 factory in Howrah, West Bengal
In 1947, it was acquired by British Paints ( holdings ) limited and came to
be known as British Paints ( India )Limited
In 1983, it came to be known as Berger Paints India Limited
9. MARKETING MIX
• Follows competitive
pricing and varied pricing
• Products are priced in the
range of Rs. 60 (price of
distemper) – Rs. 900
PRODUCT
PLACEPRICE
PROMOTION
10. SEGMENTATION
Urban and rural areas
Dry regions where dust-free paints are
required Metro Cities, T2/T3 cities
Working Professionals, House-
owners, Industry users
Income- above Rs. 50000
Upper, Middle, Upper-middle
and lower middle class
People who want their homes to look
decorated
TARGETING
Working Professionals,
House-owners, Industry
users
Upper, Middle, Upper-
middle and lower middle
class
POSITIONING
“No Daag No Dhabba”-
Berger provides paints
which are scratch
resistant and dust-free
and provides coatings
which suits the
requirements like
offices have different
coatings and homes
have different coatings.
STP OF THEPRODUCT
11. PLC OF THEPRODUCT
I N T R O D U C T I O N
G R O W T H
M A T U R I T Y
D E C LI N E
SALES
TIME
12. ORGANIZATION STRUCTURE
HUMAN RESOURCES MANAGEMENT
MANAGINGDIRECTOR&CEO
DIRECTOR, FINANCE
VICE-PRESIDENT-IT
SENIOR VICE-PRESIDENT & COMPANY
SECRETARY
SENIOR VICE-PRESIDENT- R&D
SR. VP - MARKETING PROTECTIVE COATINGS
DIVISION
VP- MARKETING, RETAIL DECORATIVE PAINTS
VP- SALES, RETAIL DECORATIVE PAINTS
VP- MATERIALS
VP- CORPORATE HR &
PERSONNEL
SR. GENERAL MANAGER- SALES & MARKETING
AUTO & GI DIVISON
VP-MANUFACGTURING
GM- POWDER COATINGS SALES
AND MARKETING