2. Campaign Strategy
Goal: Raise awareness and drive businesses to Rhyme’s website
Targets: Businesses and Business Decision Makers in need of office supplies, furniture,
or IT Services
Demo: Adults 25-64; HHI: $50K+; in Finance, Legal, Healthcare, Education (K12) and
Government Industries.
Geography: Madison area and Fox Valley area
Targeting Strategy:
• Search
• Display
• Online Video
• Title Targeting
3. Campaign Investment
3
*Total Impressions will vary based on geographical changes, selected targeting, delivery method, and available inventory
** Search: 6 months minimum; includes $250 one time set-up fee
FOCUS SOLUTION
MONTHLY DETAILS
MAR
MONTHLY DETAILS
APR-DEC TOTAL INVESTMENT
OFFICE SUPPLIES &
FURNITURE
CUSTOM DISPLAY
$1,000
100,000 impressions
$500
50,000 impressions
$5,500
550,000 impressions
CUSTOM ONLINE VIDEO
$1,734
96,333 impressions
$500
27,778 impressions
$6,234
346,335 impressions
RHYME iT
CUSTOM DISPLAY
$670
67,000 impressions
$500
50,000 impressions
$5,170
517,000 impressions
CUSTOM ONLINE VIDEO
$846
47,000 impressions
$527.77
29,320 impressions
$5,596
310,880 impressions
SEARCH $750/mo $750/mo $7,750
Monthly Investment $5,000 ~$2,777
TOTAL CAMPAIGN INVESTMENT $30,250
4. Strengthen Your Business with:
• A smarter data-driven
approach to media planning
that reaches the right
audience
• More effective campaigns to
make your advertising dollars
work harder
• Transparency in reporting to
help you monitor and analyze
your results
6. Media Buy Recommendation
Search
Drive interested customers right to your website
From TV to Purchase
Enhance multi-screen campaigns
TV motivates consumers to search for your business online
and drives quality traffic to your website
Be seen on all major search engines
Be found on the top 3 search engines to increase brand
awareness when consumers are actively searching
Experienced media partner with hourly bid optimizations
Our Google Ad certified team and campaign automation ensure
we’re delivering the right consumer to your site at the most
efficient price
Campaign Pacing
Optimization helps campaigns run consistently throughout the
entire month
7. Search Solution:
No Guessing Game
Your Search ads appear
on the top 3 search
engines, where 99% of
searches occur monthly
Monthly Share of Online Searches in the US, by Search Engine, with over 242
million¹ search users in the US (74% of the population)
Source: comScore Inc. as cited in press release, April, 2018
Google
64%
Bing
24%
Yahoo
11%
Ask, 1%
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8. Our Search Solutions Offers
Unmatched Services
BID & BUDGET MANAGEMENT
• Hourly bid optimization helps ensure maximum
results
SEARCH EXPERTISE
• Our team is Google Ads, Google Analytics, Bing,
Yahoo certified
KEYWORD & AD COPY LIBRARY
• Deliver the right kind of customers to your site
with proven copy and keyword
recommendations
CAMPAIGN PACING
• Optimization helps campaigns run consistently
throughout the entire month
CALL TRACKING
• With increased campaign measurability available
We do all the work so you can focus on growing your business
8
9. Search Solution that Works
TRACK KEY PERFORMANCE RESULTS
• Calls
• Impressions
• Clicks
• Keyword performance
• Goal completions
• Segment (category) summary
• Ad spend
REPORTING DASHBOARD HIGHLIGHTS
• Easy to navigate and understand
• Campaign performance results update daily
• Reporting metrics are easily exportable (.pdf, .csv)
• Google Analytics integration
Higher Click-Through Rate*
2.3x 15%
Lower Cost Per Click*
$
* Versus the U.S. average
On average, our Solutions exceed industry standards, meaning
more efficiency for our clients
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10. SEARCH
GOAL:
Ensure that Rhyme iT shows up during relevant searches for IT services and networking
needs.
IMPLEMENTATION:
Utilize site specific keywords to generate effective placement during search inquiries
that direct qualified leads to your site.
11. SEARCH 2021
Target Geography
Radius around Madison and
Oshkosh/Green Bay (Fox Valley)
Search Keyphrases
It services
It services network
It solutions business
It support hardware
Estimated Maximum Click Inventory: 20-60 approx. $1,350 per month.
* This is an estimate, not a guarantee of performance. Actual number of clicks delivered may be
substantially lower or higher than the estimate provided. Many factors determine the actual number of
clicks delivered, including factors not under the campaign's control. These include but are not limited
to: available ad inventory, competition for ad inventory, changes in search engine criteria for displaying
ads, seasonality, media trends, current events, and marketing campaigns by major brands.
This estimate is good for 30 days.
Dominant Standard
$1,080
per month
20-50
estimated click range
$750
per month
10-30
estimated click range
80% SOV 56% SOV
Website: https://www.rhymebiz.com/Managed-ITc
It services computer
It support network
It solutions design
Manage service it
*see appendix for full list
13. Media Buy Recommendation
Display
Connect with your customers at home, and on-the-go
Brand Awareness and Brand Safety
Get exposure for your message across all screens, and advertise
confidently knowing we adhere to the highest brand safety
standards
Targeting Options Enhance Your Strategy
Accurately reach qualified customers with retargeting,
geo-fencing, contextual, behavioral, and lifestyle targeting
Effective Reach
Build an effective campaign based on your needs and desired
geography with our Reach and Frequency Planning tool
Transparent Reporting
Measure your results with access to a comprehensive dashboard
24/7 for detailed campaign metrics including site placement, device
type, engagement, brand lift, and more
Your Brand on Full Display
YOUR AD
HERE
YOUR AD HERE
YOUR AD
HERE YOUR AD
HERE
14. Media Buy Recommendation
Online Video
Reinforce your TV campaign with engaging video across all screens
Expand Your Video Message
Boost your TV campaign
Reach your target audience across every screen at home and
on-the-go with a consistent video message
Data-driven solutions
Build an effective campaign based on your needs and desired
geography with our Reach and Frequency tool
Brand Safety
Advertise confidently knowing we adhere to the highest brand
safety standards for your online video
Transparent Reporting
Measure your results with access to detailed campaign metrics
including ad placement by site, device type, engagement, video
completion rate and more
YOUR VIDEO AD HERE YOUR VIDEO
AD HERE
Adults spend nearly
6 hours a day
consuming video
across platforms
15. Media Buy Recommendation
Targeting Methodology
Strategy & Data Sources
Every market is unique and should be targeted
with market-specific campaigns and unique
creative messaging. Spectrum Reach uses
online and offline data to identify your ideal
audience in each market.
1. Offline Data Analyzed
OFFLINE DATA
U.S. Census
Dealer Organizations
IRS, BEA, FHA
Voter registration
Consumer Credit Offers
AUDIENCE MAPPING
Income Demographic
Auto Ownership
Interest Rate, Home values
Political Party Contributions
Purchase Property
2. Audience Located Online
Age: 25-64
Income: $100k+ annual
Married
Homeowner
Employed
Education: Graduate Degree
CONFIDENTIAL & PROPRIETARY
16. TARGETING – OFFICE
Demographic Targeting: Adults 25-54; $HHI: $50K+
Contextual Targeting:
• Business & Industrial > Office Services
• Business & Industrial > Office Supplies
• Shopping > mass merchants & Department Stores
• News > Business News
• News > Broadcast & Network News
• Weather
Business/Title Targeting –
• Business (B2B) > Company Size > 50-100 Employees
• B2B > Functional Area > Education
• B2B Job Function/Roles > General Management > Manager
• Branded > Data > B2B > Decision Makers > Job Function > C Level > CEO
• Branded > Data > B2B > Employment > Business Services Industry > Legal
• Branded > Data > B2B > Employment > Education Industry
• Branded > Data > B2B > Employment > Government Industry
• Branded > Data > B2B > Employment > Healthcare Industry
• Branded > Data > B2B > Employment > Healthcare Industry > Health Professionals
• Business > Executives by Title/Job Function > Director
• Business > Executives by Title/Job Function > President
• Business > Executives by Title/Job Function > Vice President
Audience Extension – Custom Display and Online Video
Custom Targeting:
• Branded > Data > B2B > Intent > Products and Services > Office Supplies
• In-market > Purchase intention > Office equipment > Furniture
17. TARGETING – RHYME iT
Demographic Targeting: Adults 25-54; $HHI: $50K+
Contextual Targeting:
• Business & Industrial > Knowledge management
• Business & Industrial > Office Services
• Computers & Electronics > Computer Security
• Computers & Electronics > Enterprise Technology > Data Management
• Computers & Electronics > Enterprise Technology > Enterprise Resource Planning
• Computers & Electronics > Hardware > Servers
• Computers & Electronics > Hardware > Storage
• Computers & Electronics > Networking > Network Monitoring & Management
Business/Title Targeting –
• Business (B2B) > Company Size > 50-100 Employees
• B2B > Functional Area > Education
• B2B Job Function/Roles > General Management > Manager
• Branded > Data > B2B > Decision Makers > Job Function > C Level > CEO
• Branded > Data > B2B > Employment > Business Services Industry > Legal
• Branded > Data > B2B > Employment > Education Industry
• Branded > Data > B2B > Employment > Government Industry
• Branded > Data > B2B > Employment > Healthcare Industry
• Branded > Data > B2B > Employment > Healthcare Industry > Health Professionals
• Business > Executives by Title/Job Function > Director
• Business > Executives by Title/Job Function > President
• Business > Executives by Title/Job Function > Vice President
Audience Extension – Custom Display and Online Video
Custom Targeting:
• B2B Install Data > Data Center Solutions > Data Archiving Back-Up & Recovery
• Branded > Data > B2B > Intent > Products and Services > Anti-Virus Software
• Branded > Data > B2B > Interest > Business Services Industry > Legal
• Branded > Data > B2B > Interest > Finance Industry
• Branded > Data > B2B > Interest > IT Industry
18. SITE LIST EXAMPLE
*This list represents the types of sites on which your ad will run. This list may change over time based on
inventory fluctuations and performance results.
22. REPORTING
Reporting
Measure TV and Digital media performance across all devices through our fully-transparent
platform – 24/7, 365 days a year
The Power of Knowing
Multi-screen insights platform
Ensure your campaign is effectively reaching your target
audience with a customized, all-encompassing dashboard
Full transparency
Monitor your campaign performance wherever and whenever,
organized by product for easy navigation
Clear insights
Measure the success of your strategy and your goals based on
key performance indicators
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23. REPORTING
Measure performance
We monitor your media campaigns so you can track your success in near real-time.
• Television & Streaming
• Networks and Programs
• Number of impressions
• Geography
• Online Display, Video, Retargeting
• Brand Lift
• Total Impressions
• Total Engagements
• Top Creative Performance
• Geographic Performance
• Device Level Performance
• Video Completion Rates
• Site placement Transparency
• Paid Search
• Top performing keywords
• Click-through-rate (CTR)
• Optimization history
The Power of Knowing
23
24. REPORTING
Site Retargeting (Display/Online Video)
Reinforce your message and encourage online conversions by targeting your previous site visitors
Keep Your Brand Top of Mind
Target Interested Consumers
Make your advertising dollars work harder by putting your
message in front of people who are most likely to respond
Build Brand Affinity
Build consumer familiarity with your brand by keeping your
message top of mind as they browse other sites
Drive Conversions
Maximize your chance of driving conversions by continuing the
conversation with people who have already shown interest by
visiting your site
Transparent reporting
Measure your results with access to detailed campaign metrics
including impression delivery, ad placement by site, device type,
engagement and more
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25. REPORTING
View-Through Tracking (Display/Online Video)
• Spectrum Reach’s view-through technology tracks online leads – beyond the click – by following
impressioned users (who do not click on your ad), but voluntarily visit your site within 30 days for the
impression
• View-through technology identifies and remembers individuals that have been displayed your ad, but do
not click, and tracks them when the return to your site through an alternate channel within 30 days
• Great creative not only generates awareness about your brand/product, but it keeps your messaging top
of mind and reminds active buyers to visit your site throughout the buying process
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26. Where Does the Data Come From?
We partner with the best data companies and uphold the highest supply and brand
safety standards to scrub the data and ensure you’re reaching the right person
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Editor's Notes
What is considered a good reach and frequency? We strive for over 50% reach and a minimum of 1.5x frequency over a campaign flight.
