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Color Theory
Abstract
Color is everywhere, everyday. It can be interesting and helpful to research the ways that color
can affect a person's everyday lives, not just for artists and photographers. Different colors can
convey feelings and affect a person's mood and behavior in many ways. The basic research
question for this paper is: In what ways do colors affect one's mood and how can they be used to
people's advantage? These answers can be found by reviewing journals, books, and articles that
feature expert views on the subject and also many studies that have been conducted. It is concluded
through this research that colors play a big role in everybody's life, affecting mood through interior
design, clothing, and marketing.
Introduction
People...show more content...
Purple, the last of the well–known 'rainbow' shades, has mixed properties of its energizing red and
soothing blue. Bright purples take on the fun side of red, while cooler and deeper purples are seen
as the color of royalty. The meanings behind each color stems from their undertones, and also a lot
to do with how the colors are seen in nature.
Colors used in Marketing With so much meaning behind colors, there are ways that people can
use colors to get a message or feeling across. This technique is seen a lot in the marketing world.
Marketers will use color theory and placement to attract customers and make shoppers think or act
a certain way. The colors that are used in stores are planned by the marketing team of the
company to attract a particular demographic and make them want to shop and purchase their
products. In the retail environment, color plays a big role in the atmosphere. The store
environment plays a big role in communicating the image of the store to customers, and even
affects the amount of time and money that people will spend in the store (Custers, de Kort,
Usselstein, & de Kruiff, 2010). It was found that colors with a warm undertone, such as red
and yellow tones, are better for attracting customers into a store. These colors should be and are
commonly used for store windows and displays at the entrance. These colors are viewed as
disruptive when used inside of the store,
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Color Theory

  • 1. Color Theory Abstract Color is everywhere, everyday. It can be interesting and helpful to research the ways that color can affect a person's everyday lives, not just for artists and photographers. Different colors can convey feelings and affect a person's mood and behavior in many ways. The basic research question for this paper is: In what ways do colors affect one's mood and how can they be used to people's advantage? These answers can be found by reviewing journals, books, and articles that feature expert views on the subject and also many studies that have been conducted. It is concluded through this research that colors play a big role in everybody's life, affecting mood through interior design, clothing, and marketing. Introduction People...show more content... Purple, the last of the well–known 'rainbow' shades, has mixed properties of its energizing red and soothing blue. Bright purples take on the fun side of red, while cooler and deeper purples are seen as the color of royalty. The meanings behind each color stems from their undertones, and also a lot to do with how the colors are seen in nature. Colors used in Marketing With so much meaning behind colors, there are ways that people can use colors to get a message or feeling across. This technique is seen a lot in the marketing world. Marketers will use color theory and placement to attract customers and make shoppers think or act a certain way. The colors that are used in stores are planned by the marketing team of the company to attract a particular demographic and make them want to shop and purchase their products. In the retail environment, color plays a big role in the atmosphere. The store environment plays a big role in communicating the image of the store to customers, and even affects the amount of time and money that people will spend in the store (Custers, de Kort, Usselstein, & de Kruiff, 2010). It was found that colors with a warm undertone, such as red and yellow tones, are better for attracting customers into a store. These colors should be and are commonly used for store windows and displays at the entrance. These colors are viewed as disruptive when used inside of the store, Get more content on HelpWriting.net