Slideshare -A Content Marketer's Dream

Best Online Marketing Consultants
Slideshare – A Content
Marketers Dream
A Comprehensive Guide To Utilizing Slideshare
As A Content Marketing Resource

SLIDESHARE – A CONTENT MARKETERS DREAM
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BESTONLINEMARKETINGCONSULTANTS.COM
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It is true, Slideshare IS a content marketers dream. LinkedIn
owned (their website even uses the LinkedIn favicon) it is
nonetheless ignored by most content marketers.
Its functionality can best be described as YouTube for Powerpoint
presentations and PDF files. You can (and should) embed these items on
your website, just as you would with a video from a sharing site like Video
or YouTube. If you upgrade to the paid version of Slideshare, you can
upload videos as well though I do not see the need.
The uses you can put this social media platform to are huge if not
infinite. The limiting factor here is that of file type. Cannot see that there is
much you cannot accomplish with Powerpoints and PDF files.
The skills needed to take advantage of this are relatively low. Most people
can make even complex Powerpoint presentations, as well as PDF
documents. The PDF side of the platform is even more underutilized than
Powerpoints. PDF files on Slideshare are a great way to publish
whitepapers and embed them on your website, as well as sharing them to
the rest of your social media accounts.

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What To Use Slideshare For
There are relatively few marketing objectives that you
can’t use Slideshare to accomplish.
Most businesses barely scratch the surface, but the list
definitely includes:
• Website Traffic Generation
• Search Engine Rank Improvement
• Growth of Followers on All Platforms
• Growing Email List Subscribers
• Brand Establishmentand Expansion
• Reputation Establishmentand Expansion
• Free Download Page Resource
As usual, this list is by no means exhaustive. This gives you a great place
to start, and as you carry these out you will find and develop others. The
list is limited only by your own imagination.

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Creating Powerpoint Presentations
and PDFs for Slideshare
Your first step in creating these files is to make them
visually appealing.
• Pixabay is a great place to find royalty free images if you don’t have an
account or budget for procuring art for your work. Plenty of video clips,
vector graphics, etc. as well.
• Font Squirrel is a great source of appealing fonts. To find more free fonts,
simply Google “Free Fonts”
You can use Powerpoint, OpenOffice, or even Google Drive to create these
presentations, and even Apple Keynote presentations can be converted on
a number of conversions sites.
PDF files can be saved from Word documents, or Google Drive files as
well. Any of the above ways to produce Powerpoints also allow you to
save those files in PDF format.
Creating visually appealing files for ether format is vital to their success, but
even more important is creating a presentation, or whitepaper with useful,
high quality content. Research these even more than you do blog posts,
depending of course on how detailed (long) your blog posts are.

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We recommend most of our clients use a 700-1200-word range for blog
posts, but more detailed and/or technical posts fall in the 2000-2500-word
range. These are good length divisions to decide whether the content you
are using needs to be a Powerpoint presentation or a PDF based article, or
whitepaper.
Creating effective files of ether type generally starts with one of several
initial emotional triggers:
• Show Something Surprising or Even Shocking – Appropriate to the topic
at hand
• Explain Useful Information – This should always be a feature
• Evoke Some Sort of Emotional Response – People are most captivated
by how you make them feel
From there, create a presentation or
whitepaper that is clear, concise, and
detailed enough to be useful.
As with putting together most content, it
is wise to go with a format of telling what
you will tell the reader, telling them, and
telling them what you’ve told them.
Within this framework, make certain your conclusions flow logically. Build
to conclusions based on what has come before. Jumps in logic must be
eliminated.
If you are uncertain as to design, do what the pros do: Go look at what is
working!

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Take your most generalized keyword for the file, and search for it on
Slideshare. Select a few of the highest viewed items and see what they’ve
done.
Just remember:
• Visually Appealing
• Clear and Concise
• Logically Flowing
• Don’t Blatantly Plagiarize
Slideshare as a Website Traffic Source
Generating unique, targeted, affordable website traffic is a
constant pursuit. There are numerous ways to do this
from Slideshare.
Many use it for nothing else. ‘

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Here are a few standard practices to get the maximum website traffic
benefit from your activities on Slideshare.
• Put your website URL in your profile
• Put an internal link to your website in the description of each upload
• Brand every page of your files with a clickable link to your website
• Place clickable links on the pages of your files
• Use specific CTAs to motivate click thrus
In time these will become second nature as
you create successive pieces of content and
upload them. Other unique methods will occur
to you as you go.
We find as we create these for clients that
certain content creates a huge initial hit of
traffic to websites far above the average for the
account. The reasons for this will seem
random, bet are anything but. Going back and
seeing the source of that traffic gives you the
opportunity to catch a little lightning in a bottle.
Think of it as detective work. Analyze and find out what was different about
the traffic, the uploaded file to Slideshare, or the content itself.
Guerilla marketing 101: Test and measure, test and measure, repeat what
works.
Pretty much the definition of a marketing pursuit.

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Using Slideshare To Get
Better Search Engine Rankings
Slideshare is an extremely powerful website in the eyes of
Google, and all other search engines. As such its pages
(including your uploads) can obtain first page, even top
three status far easier than your own website can.
Notice that when you Google high competition
keywords, most of the top five spots (what is
referred to as “above the fold”) are taken by
high profile sites. It is tough to beat Wikipedia
and the like, and always will be.
Slideshare can play with the big boys though
and send some of that targeted Google traffic
your way.
Your own website may only be able to rank in the top 25 on Google for a
competitive keyword while with a bit of effort the same content on
Slideshare can break the top three. The Slideshare entry may also allow
you to get your website post onto the first page.
We have occasionally gotten two items in the top five: The Slideshare
item, and a blog post. The traffic generated was substantial.

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Slideshare Grows Your Followers On All Platforms
Quality content is the best reason people beyond personal
connections follow others on Facebook, Twitter, LinkedIn,
Pinterest, or any other platform you can think of. Share
your Slideshare uploads to each of your major social
media accounts as soon as you publish them.
Doing so accomplishes a number of things.
• Jump starts your SEO rankings for the Slideshare post
• Gets visitors to the post through those social platforms directly
• Encourages visitors already familiar with your enterprise to visit,
making them more likely to interact with the post
• Gives your website visitors more exposure to your content
• Potentially gets your Slideshare post on the “Hot On” sections: Hot
On Facebook, Twitter, etc. This is a huge traffic source for your post

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Your post should include prompts to follow you on each of your social
media platforms. The final slide, or page of the post is a good place to do
this but watch for opportunities to do this within the content as well. It can
be a part of your formatting usually, perhaps in the footer along with your
clickable website link.
As you share these Slideshare posts to Facebook, etc., be sure to create a
slug for each that is unique. You will get the best SEO bang for your buck
if you take the few seconds it requires to make them each different. It is
one more opportunity to express and develop the voice of your online
presence.
Again, this is dependent upon your content being of high quality, and of a
unique nature. Don’t just rehash what has already been published ad
nauseam. Stand out.
Have the same voice found in your other social media posts, and on your
website.
Need help establishing that voice? Check out our video tutorial on
establishing your Brand Strategy!

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Use Slideshare to Build Your Email List
Building an email list is Online Marketing 101. A unique
website visitor is valuable. An email list subscriber is far
more valuable, as you can get repeated exposureto
them.
Your Slideshare items should all have the ability to gain subscribers to your
email list. CTAs need to be a part of each upload.
Have we created Powerpoints and PDFs without these? We have, and we
were wrong to miss this opportunity.
Craft an appropriate offer for each item and dedicate a short line with a
CTA sending the visitor to a landing page with an opt-in form.
Most of our clients use the Divi WordPress theme, and therefore use the
Bloom plugin to create the opt-in forms. It integrates with a dozen different
email marketing services including MailChimp and Aweber.

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Once a subscriber is a part of your email newsletter, be certain to send
them each new offer you make for new subscribers. Offering them these
items helps keep them happy subscribers that see your emailed
newsletters as valuable, and not a bother. Make your newsletter a valuable
resource.
You will find the best balance for newsletter frequency by watching your
open rate. This is primarily a function of the industry your newsletter
services.
A newsletter about day trading the stock markets will necessarily be daily in
nature with some updates sent out as market conditions occur. A
gardening newsletter may only need to be sent out weekly.
Again, watch your open rates. These will tell the real tale.
Slideshare Establishes Your Brand
Our posts about Brand Strategy teach the need for a
unique voice carrying throughall aspects of online
presence.
This allows for an identity to be developed that makes for a uniform
experience when a visitor is on any of your properties, such as social
media, blog posts, Website pages, emailed newsletters, etc. Your
Slideshare posts are no different.

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Your CTAs on Slideshare should mimic those on your website, your social
media posts, and anywhere else you place them. Slideshare visitors tend
to be better informed, better educated, and more decisive than those you
get elsewhere so your conversion rates will be higher if your content is up
to par. Compare your posts to those you find in Slideshare keyword
searches.
Google searches are also a good method
to find content to compare yours with. Do
not be afraid to utilize information you find
this way in your own content but be sure
to find a way to make it your own. Add
something you have learned in
application, even if it runs counter to what
others are saying.
Good content is said to be “evergreen” meaning that it holds true over
time. You will find that many top posts for high competition keywords goes
back as much as seven years.
The evergreen concept only goes so far, and you will find principles that
are no longer valid, not because the author was wrong, but because in that
time things have changed. Resources that were the best solution to a
problem no longer exist or have become outdated. When you see these in
older posted content, you have found an opportunity for new content of
your own.
The important thing about branding your enterprise in your posts is to have
a USP (Unique Sales Proposition) that makes you stand out from your
competition. Do NOT do this through criticism of others in your
market. This is an instant turnoff to readers in any venue.

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Seth Godin (a favorite marketing icon) advocates thinking about this in
terms of having a better story to tell. Developing that story is the best
description of how to establish your brand.
Seth does a weekly podcast called Akimbo. Look for it wherever you listen
to podcasts. Akimbo consistently contains outstanding information that will
inspire your creative juices in a positive and productive manner.
If you have a drastically differing viewpoint than others in your field, explain
this without referencing anyone specifically. Simply explain your unique
take on the subject without diatribe or seeming argument with your
competitors.
The absolute best viewpoint to have today is to abandon the concept of
competitors and view them as colleagues. Every one of them.
Find ways to praise these enterprises and you will find that you are uplifting
the entire market and made yourself more trustworthy to the public as well.
Do not hesitate to comment on your colleague’s posts on social media, but
only when you can do so with an agreeable tone. Build them up and you
build yourself up.
Slideshare Enhances Your Online Reputation
Publishing smart, useful, relevant, interactive content on
Slideshare will make you stand head and shoulders above
your marketplace colleagues.

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This is what good content
does as a matter of course.
Utilizing Slideshare when it is ignored
by so many will assist you in
establishing your reputation as a
center of influence, and as a market
expert in your own right.
You may or not already have this reputation. The fact is that the process of
creating the type of quality posts we have discussed here that are smart,
useful and relevant will qualify you to be all that and more. A real market
mover.
We advocate utilizing a philosophy reflecting a generosity of spirit that
creates an aura of good will between the reader and your enterprise. This
philosophy would seem by many to be giving away too much information to
the reader and allowing them to do the job themselves.
Rest assured; you will gain far more clients with this philosophy than you
will lose to DIY-ers.
Seek to be someone you would like to do business with. Imagine that even
with all the knowledge you have about your market, you needed someone
to fill a need. Who would you want to do business with? Someone that
spoke down to you and looked to keep you in the dark? Or would you do
business with someone displaying transparency and generosity of spirit?
A well-known internet marketer was speaking at a conference in California
and started speaking about a technique he had used successfully for

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YouTube marketing. It was something he had written blog posts about as
well as posted several other content types outlining.
In the audience was another marketer who had just launched a product he
was promoting at that very conference selling the exact same strategy at a
fairly high price.
The video of him giving away a strategy that someone in the audience was
selling for nearly a grand was pretty entertaining, especially when the guy
in the audience loudly stood up and stormed out of the hall.
Which of these two do you think came away with a better reputation?
Not a tough call.
Understand that both marketers are in the business of selling marketing
information. One took a single strategy and sought to sell it at a high price
holding back his knowledge without concern for his reputation. The other
was there to utilize the event to show himself to be a center of influence by
generously sharing the knowledge he had earned working in the internet
marketing world.
People are drawn to people in any market showing themselves to be not
just knowledgeable but happy to share that knowledge. This is how you
use Slideshare to enhance or establish your online reputation.

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Use Slideshare As A Free Download Page
There is no reason you can’t send newsletter subscribers
to a Slidesharepost to get their free report or resource
promised at subscription.
Yes, some people will find that report
without subscribing, but that is
okay! Generosity of spirit, remember?
As your following grows, you will find
that this is an important bandwidth
savings. Slideshare already has a
download button for every post, just be
sure to tell your readers how to find it.
You may have found this information on
Slideshare, or as an article on the Best
Online Marketing Consultants website.
It does not really matter how you found
our content. Creating as many
opportunities for that discovery is what
matters.
You also may have downloaded it as a whitepaper. You will find that
whitepapers tend to get higher view counts on Slideshare than Powerpoint
presentations. Higher download counts too.

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As with all other types of interaction (likes, comments, and shares)
download counts help search rankings on Slideshare, as well as the search
engines.
Never forget that Google is the biggest source of traffic on the internet.
The second largest search engine on the internet today is also owned by
Google. It is YouTube.
Use any screen capture software to create videos of either Powerpoints or
PDFs and on the final screen prompt viewers to go the Slideshare page to
download a hard copy.
Be sure to put the Slideshare link in the video description.
Pinterest has long had unique strategies that work well with Slideshare. An
easy one is to implement is to use whatever software you create
Powerpoints with to create a slide consistent with the post offering a free
download of the information.
Then post that image to an appropriate Pinterest board, using appropriate
hashtags, and share that Post on Twitter, Facebook, LinkedIn, Tumblr, and
on and on…
Several years ago, during a webinar, my co-host uploaded a brand new
Powerpoint presentation about Twitter to Slideshare and then posted it to
Pinterest doing not one more thing to promote it.
By the end of the webinar the presentation had over 500 views. That is the
power of Pinterest. Some say it has lost some of its power. We find it
extremely effective to this day.

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Publish Your Infographics on Slideshare
As much traffic as can be had by publishing infographics, it is
not talked about all that much anywhere. Not even in
incredibly detailed articles about Slideshare. That is a
shame.
One client of ours saw a threefold increase in traffic to his
chiropractic practice website simply from publishing a series
of infographic posts on his blog. Little text was included in
addition to the infographic itself.
Infographics are uploaded as PDF files, and the share
function on Slideshare gives you the code to embed them on
any website you wish.
Branding infographics with your website and enterprise
information means that if others embed them on other
websites, your reputation increases.
Google can spider the content on these, and you get a
valuable backlink attached to your content.
Use the iframe code as opposed to the shortcode when
posting to a WordPress website. It works better with most
themes and editors.
Click the infographic on the right to see how Slideshare’s
functionality works.

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Consistent Application on Slideshare
There is no doubt that this is a lot of information. ‘
‘
You may want to print off this article and use certain pages as prompts at
your workstation to apply certain principles as you create your content.
Download it right here on Slideshare.
You will find that many principles
discussed here can be done
simultaneously.
Unique ways of accomplishingeach
will occur to you as you create more
Powerpoints and PDFs. Repetition
facilitates automatic application.
Strategies not remotely found here
will occur to you consistently. We find new strategies regularly just
researching content we are creating for clients.
There is no end to the creativity this platform makes possible. Just don’t
overuse any one specific strategy. Rotate them out and they will be more
effective, and for longer periods of time.
Slideshare interacts with each platform a little differently. We used to be
able to post the working document viewer to Pinterest much the way you
used to be able to post YouTube videos.

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In those days, the initial traffic from Pinterest to Slideshare was explosive
with popular topics.
The thing about social media platforms is that they change things up
regularly.
Google Plus for example, just disappeared for the average user. It was the
descendant of a Brazilian platform called Orkut, which Google bought,
learned from and then discarded as they launched Google Plus.
Back before Facebook became the platform of choice for most of the world,
MySpace was king, and offered its own powerful blogging platform for all of
its users.
In those days, even profiles with no friends to speak of other than Tom had
a PR6 blog. Publishing content there about anything carried weight with
search engines.
Facebook itself is constantly changing. Promoting things on Facebook is
nothing like it was just a couple of years ago.
Twitter is probably the most stable of any social media platform, but also
the trickiest to use effectively.
None of this means that consistency is not possible, it means that how that
consistency is expressed will evolve over time.
Keeping up with these changes is what professional marketing agencies do
as a matter of course. How we do so is a matter for another time.

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The real secret is that despite all the hype about Google updates, if you
used best SEO and content marketing practices, they’ve never really asked
for anything different.
They have just gotten better at catching those seeking to game the
system.
The same with most social platform changes. Their evolution is designed
to root out the cheats.
Be consistent in applying best practices and you will be fine.
Get Started on Slideshare
Do it now. Get started today.
Save yourself some stress and know right off
that you will not do it perfectly at first.
Shoot most never get close to doing it perfectly
and still yield good results. Action beats over-
analysis.
If you have ever created a Powerpoint
presentation or a PDF, then you are already
qualified. Dive right in!
Do it now and watch with pride as your very first post gets published and
gets a dozen views creating half a dozen new visitors to your website.

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Think that is no big deal?
Most websites do not get that many unique visitors, let alone targeted
visitors in a day.
Slideshare is all about content marketing, and content marketing is all
about generating unique targeted visitors.
On average, our clients experience a 300% increase in organic unique
visitors in the first 90 days of applied content marketing strategies.
Slideshare is not the only content strategy we apply, but it is usually the
most effective, creating the biggest splash.
If you have gotten this far, kudos to you! This is a ton of information. If you
find it overwhelming, you are not alone.
Want more direction in a one on one setting?
Click the link below for a no cost consultation and we will gladly give you a
hand making an easy to follow plan of implementation. No obligation, and
no expectation of selling you anything.

Slideshare -A Content Marketer's Dream

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