1. How to Get
Free Publicity
To Create Buzz, Build
YOUR Platform and
Skyrocket Sales!
With Bernadette T. Vadurro
www.bernadettetv.com
berna@speakerslive.com

2. How many of you have ever paid a
publicist?
1. Yes
2. No
24%
76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No
10

3. How satisfied were you with your
investment?
1. Greatly satisfied
2. Somewhat satisfied
3. A waste of money 0%
33%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
10

4. Radio
Producers want guests who bring value to
their show.

5. Communication, Obama & American
Politics
A news peg is what makes YOUR
story timely now.

6. Hook
2012 Presidential Debates

7. Timing

8. Talk Shows

14. You Want to Be the “Go to Person”

21. Before Social Media…
You told a friend who
might tell a friend

22. Post it and
before you
know it…
It’s virtual
worldwide.

25. Copyright 2009 Speakers Live, Inc.
Insert YouTube
Videos
• Add video to your email
campaigns, websites and blogs.
• Personalized message from you!
• Give tips, strategies and
techniques to HELP your
potential customers.

27. Make Connections on Facebook

28. Copyright 2009 Speakers Live, Inc.
Make Meaningful Connections

34. Copyright 2009 Speakers Live, Inc.
Be Distinct
Don’t be an ice cream cone! ~Michelle Baca

35. Copyright 2009 Speakers Live, Inc.
Become a “Lovecat”

36. Copyright 2009 Speakers Live, Inc.
It’s not JUST about getting the most “friends”
Quality Relationship Building

37. It’s more about building meaningful
relationships

38. How to add value to those
relationships
• Add content regularly
• Add photos, video
• Comment
• Recommend others
• Upload tips
• Link to other’s website
• Reciprocate
Copyright 2009 Speakers Live, Inc.

39. Never Leave Home without it….

40. GoogleAlbums,Flickr,Slideshare
Copyright 2009 Speakers Live, Inc.

41. Copyright 2009 Speakers Live, Inc.

42. Global Speakers
Cocktail Party,
Anaheim, CA, USA
2011
Bernadette
Vadurro
Rhonda
Faught

43. Thank YOU!