Information is a valuable asset of any organisation yet the management thereof is inferior to the management effort for other resources like money and people

1. 1
Managing Information As an Asset

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Point of Departure
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Based on: Information Orientation: The Link to Business Performance. Donald A. Marchand,
William J. Kettinger, and John D. Rollins
Information as asset
An important organisational resource similar to
people and money

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How do you manage important resources?
Like Money?

4. 4
Cash is King
Working Capital, Inventory, Receivables, Payables and Cash
Resources
Customers
Product/Services
Revenue
Staff/Suppliers
Investors
Investment
ROI
Tax

5. 5
Cash is King
Active Management, Visible
Leadership, Sound
Strategies, Governance
Frameworks, Rules,
Organisational Structures,
Organisation Values……….
To Protect and Manage this
Important Resource

6. 6
What you need (and always do) to Manage Money as
an Important Organisational Resource
• Solid Business Plan (like in Dragon’s Den)
• Ability to make a return
• Management / Control Structure
• Accounting Backbone
• Statutory Compliant
• Accurate and Timely
• Define the system required
• Policies
• Procedures
• Guidelines
• Enforcement
• Culture and Values

7. 7
How do you manage important resources?
Like People?

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Hire Inspire Admire Retire
• Policy on Recruitment, working environment, smoking and lots lots more
• Formal Internal Processes
• Guidelines for Interviews, performance reviews, disciplinary actions and
lots lots more
• Processes to contract
• Rules protecting the individual and the organisation
• Formal processes for Induction
• Responsibilities clearly defined for people working with all HR functions
within the organisation
• Systems where details of the new employee are logged for various
reasons (inter alia payment of salary)
• Lots of other stuff……..
What you need (and always do) to manage People
Based on http://management.about.com/

9. 9
How do you manage important resources?
Like Information?

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Well….Uhm… Yes

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What you need (but in most cases NOT do)
• Information Governance Framework consisting of Policies,
Procedures and Guidelines
• Business rules for documents, records, web content and social
business assets
• Well defined classification / categorisation of information assets
combined with the effective use of technology tools for findability
purposes
• Formal Organisational Structures (Not only IT) for the management of
information (remember people and money?)
• Information audits
• Information Behaviours and Values to protect this important asset
• To securely manage information from cradle to grave or lust till dust
(and especially to be able to find it)
• To use information and information flows to enhance efficiency
• Using modern Technology Tools to fully support all elements for
Information management

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Resources like Money and People have a specific lifecycle
management element to it, technology is carefully used to support
the management of these resources and there are defined
behaviours and values embedded in the organisation culture to
manage these important resources.
Why is information managed differently in many organisations?

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Loads of Terms - EIM, ECM and DM
EnterpriseInformation
Management(EIM)
Enterprise Content
Management (ECM)
Data Management
(DM)
EIM is the discipline of structuring, describing and
governing information assets across organisational
and technological boundaries to improve efficiency,
promote transparency and enable business insight
(Gartner)
DM: Data management is the development,
execution and supervision of plans, policies,
programs and activities that control, protect, deliver
and enhance the value of data and information
assets.
(Data Management Body of Knowledge)
ECM includes “the strategies, methods and tools
used to capture, manage, store, preserve, and
deliver content and documents related to
Organisational processes. ECM tools and strategies
allow the management of an Organisation's
unstructured information, wherever that information
exists”.
(www.aim.org)

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What we are dealing with – the Organisational Nervous System
EnterpriseInformation
Management(EIM)
Enterprise Content
Management (ECM)
Data Management
(DM)
This Stuff
Is the Nervous System of the
Organisation
Corp[orate
Knowledge
Documents
Records
Scanned Images
Information Flows
Search &
Findability
Workflow
…

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Information Management Practices:
Datacentrix assists organisations to attain
capabilities to manage information effectively over its
lifecycle including capturing, managing, storing,
using, governing, maintaining, delivering, retaining,
preserving and disposing of information.
Information Technology Practices:
Datacentrix enhances the capabilities of customers
to effectively manage information technology (IT)
solutions, applications and infrastructure to support
operations, business processes, decision making,
collaboration and innovation.
Information Behaviours and Values:
Datacentrix guides organisations to instil and
promote behaviours and values in its people towards
effective use of information.
Information as Organisational Asset
Accredited education partner of
AIIM (The Global Community of
Information Professionals)
Managed partner
Collaboration & Content gold
partner
Only platinum partner of
OpenText in South Africa
Special expertise partner
Serious about performance, passionate about value
Adapted from and based on: Information Orientation: The Link to Business Performance. Donald A. Marchand, William J. Kettinger, and John D. Rollins

16. 16www.aiim.org
Our Association with AIIM
Technology unbiased Education for
Managing Information truly as an
Organisational Asset
Datacentrix facilitates AIIM Master Certificate Programmes
in enterprise content management and associated
disciplines, in conjunction with AIIM (the Global Community
of Information Professionals)
The main objective of the training modules is to help clients
overcome business challenges associated with managing
business information