When to HIRE, How to HIRE and WHEN to FIRE your developers!

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Your website is an investment. Learn how to choose your developer wisely!

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  • Pool a) If you are on advertising model, make sure you make room for advertisment right from the beginning b) Too flash heavy, SEO unfriendly Content - As site owners, you need to have control to edit content, esp seasonal content, price Extra Room - Ease of adding extra module, menu item
  • When to HIRE, How to HIRE and WHEN to FIRE your developers!

    1. 1. Your Website is an investment! Choose your developer WISELY ! Aihui Ong (i-we), Founder & CEO Edgi Labs.com [email_address]
    2. 2. Clients Social Network E-Commerce Content Publisher Social Network
    3. 3. Agenda <ul><li>WHEN to hire </li></ul><ul><li>HOW to hire </li></ul><ul><li>WHEN to fire </li></ul><ul><li>Risk Management & Continuity </li></ul><ul><li>Questions </li></ul>
    4. 4. Website in mind...so what's next? X A Hire People to Build B Manage Risk C Continuity Think Long Term
    5. 5. Hire Who? brochureware simple e-commerce testing waters tight budget = DIY
    6. 6. DIY Tools Action for StartupCookies.com Price ($) 1) Purchase domain name from Godaddy.com $10.00 2) Create a site using Weebly.com or SquareSpace.com with simple paypal, google checkout integration $8.00 3) Setup email address using Google Apps e.g. xxxx@startupcookies.com FREE Total $18.00
    7. 7. Fire Yourself, Hire Developer Experience Counts Past Clients No, you Can't Be Interrogated Clarify with Examples Roadmap to Finish Line
    8. 8. Manage Risk Donkey-Carrot Approach Begin with Prototype Start Small & Simple
    9. 9. Continuity, Think Long Term Do you want a pool? Freedom to move content? Ease of Adding Extra Room?
    10. 10. DIY Tools Tools Sites Hosted/Low-Cost Website Building (no coding needed) Weebly.com SquareSpace.com Email Google App E-commerce Shopify.com (hosted) Magentocommerce.com (open source) Google Checkout/Paypal Search Engine Optimization Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal Keyword Spy: http://www.keywordspy.com/ SEOMoz: http://www.seomoz.org/
    11. 11. Questions [email_address] twitter.com/aihui

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