VIDEO SEO AND HOW TO USE THE NEW VIEWBIX SEO FEATURES April 10, 2013 Dani Waxman

1. VIDEO SEO AND HOW TO USE
THE NEW VIEWBIX SEO
FEATURES
April 10, 2013
Dani Waxman

2. AGENDA
• What is Video SEO
• New Viewbix SEO features
• What else Viewbix will be adding
• Total time: 20 minutes
• Q&A
• Webinar Promo: seo2013 (1 year
- save 40% off platinum plans)
• http://www.viewbix.com/webinars

3. WHAT IS VIDEO SEO?
• Using video content to enhance “regular” SEO
• Getting ranked higher on YouTube
• Getting your videos to rank in Organic SEO results with a video snippet

4. GETTING YOUR VIDEOS TO RANK IN ORGANIC SEO RESULTS
WITH A VIDEO SNIPPET
• Yes! You still need “regular” SEO
• Video SEO is a part of your on page SEO strategy – not a replacement
• Great content
• Quality Inbound Links
• Authorship (http://www.google.com/webmasters/tools/richsnippets)
• Video Sitemap
• Schema.org markup

5. HOW TO USE AND SUBMIT A VIDEO SITEMAP – WHAT IS IT?
• http://support.google.com/webmasters/bin/answer.py?hl=en&answer=8
0472
• Video sitemaps are lists of videos on your web site with meta data that
help Google understand what the video is about.
• Minimum configuration must include:
• Video Title
• Video Description
• Page video is being hosted on
• Thumbnail of the video (to show in SERPS)
• Location of raw video file (swf, m4v, mov, etc)
• There are about 10-15 additional parameters that can be listed

6. HOW TO USE AND SUBMIT A VIDEO SITEMAP - STRUCTURE
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
<url>
<loc>http://www.viewbix.com</loc>
<video>
<thumbnail_loc>http://img.youtube.com/vi/lqT_dPApj9U/0.jpg</thumbnail_loc>
<title>Coke is Great</title>
<description>This is a video for coke</description>
<player_loc allow_embed="yes" autoplay="ap=1">https://www.viewbix.com//b7403502-2c57-47cd-b571-
a50ce7d5ae4e.swf</player_loc>
<publication_date>4/9/2013 8:25:28 AM</publication_date>
<live>no</live>
</video>
</url>
</urlset>

7. HOW TO USE AND SUBMIT A VIDEO SITEMAP - GENERATING
Proper SEO starts at Player creation. Use the Category, description
and tags sections! We will be renaming these SEO options.

8. HOW TO USE AND SUBMIT A VIDEO SITEMAP - GENERATING
All Viewbix plans Platinum and higher now have built in standards
compliant Video SEO generation for both new sitemaps as well as adding
content to an existing sitemap.

9. HOW TO USE AND SUBMIT A VIDEO SITEMAP - GENERATING
All Viewbix plans Platinum and higher now have built in standards
compliant Video SEO generation for both new sitemaps as well as adding
content to an existing sitemap.

10. HOW TO USE AND SUBMIT A VIDEO SITEMAP - PUBLISHING
Save the content of the Viewbix sitemap generator to a .xml file on
your web server

11. HOW TO USE AND SUBMIT A VIDEO SITEMAP - SUBMITTING
Once you create your sitemap file submit it to Google using your
Webmaster tools