1. @lujeffcoat
The Power of a Video
WORDCAMP RALEIGH

2. @lujeffcoat
Lauren Jeffcoat
WPML Supporter | WPML
Training

3. @lujeffcoat
WHY VIDEO CONTENT
IS KEY AND HOW TO
USE IT
The Power of a Video

5. Why you should include video
content
VS.

7. Conveys Emotion to Customers
Bring Traffic to Your Website
Drive Sales to your Business

8. @lujeffcoat Video shows your products in action

9. 1.8 Million
Value of a 1 minute video

10. 1.8 Billion
Video users expected this year

11. 100 Million
People watching video each day

12. 90%
Video helps make buying decision

13. 64%
Likely to buy after watching video

14. 400%
More inquiries on listing with video

15. 40%
Prefer visual content

16. 350
Seconds spent on a site with video

17. The Power of Analytics
Frequent
video
publishing
and good
content
practices
will
increase
your
website
ranking.

18. Higher Engagement Rates
Higher Click Through Rates
Higher Conversion Rates

19. @lujeffcoat
TYPES OF VIDEO
LIBRARIES
The Power of a Video

20. ADVERTISING

21. PRODUCT DEMONSTRATION

22. INSTRUCTIONAL

23. ENTERTAINING

24. TESTIMONIALS

25. @lujeffcoat
CREATING A VIDEO
LIBRARY
The Power of a Video

26. SELF HOSTED vs. THIRD
PARTY
Self Hosted Third Party Hosting
You own the data
More direct traffic
No advertisements
Bandwidth & File Size
Social Traffic
Statistics/Analytics

27. @lujeffcoat
VIDEO GALLERY
PLUGINS

28. FooVideo + FooGallery
• Add videos
directly from Foo
Gallery
 Add videos
from YouTube
 Add videos
from Vimeo
 Gallery can
display in a pop
out lightbox
 Create
galleries with
both video and
images
combined
http://fooplugins.com/plugins/foovideo/

29. Huge-IT Video Gallery
 Add videos
from YouTube
and Vimeo
 Gallery can
display in a pop
out lightbox
 Beautiful
different layouts
 Fully
Responsive
 Widgetized
https://wordpress.org/plugins/gallery-video/screenshots/

30. Video Embed & Thumbnail
Generator
 Makes video
thumbnails
 Allows
resolution
switching
 Embed self
hosted videos
 Uses
shortcode to
create pop up
video galleries
 Allow users to
download videos
 Tons of
customization
options
https://wordpress.org/plugins/video-embed-thumbnail-generator/

31. Spider Video Player
 Easily add self-
hosted videos
 Mulitple layout
options
 Organize your
video library into
playlists
 Embed
YouTube and
Vimeo videos
 Parameters
available for
filtering and
sorting
 Full screen
mode
https://wordpress.org/plugins/player/

32. Cool Video Gallery
 Easily add self-
hosted videos
 Multiple
galleries
 Automatic
preview image
generation
 Allows multiple
video formats
 Video player
skin selection
 Feature to sort
videos within a
gallery
https://wordpress.org/plugins/cool-video-gallery/

33. Best Practices
 Include transcriptions
 Allow embedding
 Use Keywords in video titles
 Create catchy titles
 Make use of video sitemaps

34. @lujeffcoat
PRESENTING A VIDEO
LIBRARY
The Power of a Video

35. Who’s Watching?
Mobile Users
Millenials
“Thinkers”
Men

36. How to get in front of your
viewers
Email Marketing
Landing
Page/Blog Social Media

37. @lujeffcoat
Is video killing written content? No.

38. @lujeffcoat
The Power of a Video
QUESTIONS?
lauren.j@onthegosystems.com