Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Power of a Video Library - WordCamp Raleigh

285 views

Published on

Learn the best ways to create and implement a video library for your WordPress website

Published in: Technology
  • Be the first to comment

  • Be the first to like this

The Power of a Video Library - WordCamp Raleigh

  1. 1. @lujeffcoat The Power of a Video WORDCAMP RALEIGH
  2. 2. @lujeffcoat Lauren Jeffcoat WPML Supporter | WPML Training
  3. 3. @lujeffcoat WHY VIDEO CONTENT IS KEY AND HOW TO USE IT The Power of a Video
  4. 4. Why you should include video content VS.
  5. 5. Conveys Emotion to Customers Bring Traffic to Your Website Drive Sales to your Business
  6. 6. @lujeffcoat Video shows your products in action
  7. 7. 1.8 Million Value of a 1 minute video
  8. 8. 1.8 Billion Video users expected this year
  9. 9. 100 Million People watching video each day
  10. 10. 90% Video helps make buying decision
  11. 11. 64% Likely to buy after watching video
  12. 12. 400% More inquiries on listing with video
  13. 13. 40% Prefer visual content
  14. 14. 350 Seconds spent on a site with video
  15. 15. The Power of Analytics Frequent video publishing and good content practices will increase your website ranking.
  16. 16. Higher Engagement Rates Higher Click Through Rates Higher Conversion Rates
  17. 17. @lujeffcoat TYPES OF VIDEO LIBRARIES The Power of a Video
  18. 18. ADVERTISING
  19. 19. PRODUCT DEMONSTRATION
  20. 20. INSTRUCTIONAL
  21. 21. ENTERTAINING
  22. 22. TESTIMONIALS
  23. 23. @lujeffcoat CREATING A VIDEO LIBRARY The Power of a Video
  24. 24. SELF HOSTED vs. THIRD PARTY Self Hosted Third Party Hosting You own the data More direct traffic No advertisements Bandwidth & File Size Social Traffic Statistics/Analytics
  25. 25. @lujeffcoat VIDEO GALLERY PLUGINS
  26. 26. FooVideo + FooGallery • Add videos directly from Foo Gallery  Add videos from YouTube  Add videos from Vimeo  Gallery can display in a pop out lightbox  Create galleries with both video and images combined http://fooplugins.com/plugins/foovideo/
  27. 27. Huge-IT Video Gallery  Add videos from YouTube and Vimeo  Gallery can display in a pop out lightbox  Beautiful different layouts  Fully Responsive  Widgetized https://wordpress.org/plugins/gallery-video/screenshots/
  28. 28. Video Embed & Thumbnail Generator  Makes video thumbnails  Allows resolution switching  Embed self hosted videos  Uses shortcode to create pop up video galleries  Allow users to download videos  Tons of customization options https://wordpress.org/plugins/video-embed-thumbnail-generator/
  29. 29. Spider Video Player  Easily add self- hosted videos  Mulitple layout options  Organize your video library into playlists  Embed YouTube and Vimeo videos  Parameters available for filtering and sorting  Full screen mode https://wordpress.org/plugins/player/
  30. 30. Cool Video Gallery  Easily add self- hosted videos  Multiple galleries  Automatic preview image generation  Allows multiple video formats  Video player skin selection  Feature to sort videos within a gallery https://wordpress.org/plugins/cool-video-gallery/
  31. 31. Best Practices  Include transcriptions  Allow embedding  Use Keywords in video titles  Create catchy titles  Make use of video sitemaps
  32. 32. @lujeffcoat PRESENTING A VIDEO LIBRARY The Power of a Video
  33. 33. Who’s Watching? Mobile Users Millenials “Thinkers” Men
  34. 34. How to get in front of your viewers Email Marketing Landing Page/Blog Social Media
  35. 35. @lujeffcoat Is video killing written content? No.
  36. 36. @lujeffcoat The Power of a Video QUESTIONS? lauren.j@onthegosystems.com

×