2. We believe by telling the story of a brand
through an immersive and deep
experience, local businesses will be able
to gain more loyal and in:mate
customers.
8. “I don’t really care about
the story of a shop.”
We are focusing on the wrong aspect.
9. 4 people discovered their favorite
local store when they went out
for a meal. They never planned to
go to local stores.
How might we introduce serendipity into
people’s shopping experience?
10. “Maybe aNach it to FaceBook.”
People will only switch to a new
plaRorm when there are no other
alternaSves.
11. "I like to shop online because I can
see reviews and comparisons.”
Reviews and comparisons only exist
online, not in-store.
12. “I would’t read random customer
reviews when I shopping in store, but
I would want to see the raSngs and
compare it with other products.”
When shopping in store, people don’t
want to read reviews but they want
to see brief informaSons of the
product.
13. “It’s annoying that the sales people
always follows me when I just want to
looking around.”
Shopping in physical stores can
someSmes introduce unnecessary
stress.
14. We need to focus more on
the pains of our customers.
18. Next Steps
Focus on finding more pain points of shopper’s side
Talk about the shopping experience
BMC of our own product
19. Sources
Benes, D. 6., Joseph, O. 6., Chen, O. 4., Joseph, O. 1., Benes, O. 1., Moses, O. 1., . . . Chen, O. 1. (2017,
February 01). 5 charts: Forecas-ng the 2017 global ad market. Retrieved October 10, 2017, from hXps://
digiday.com/marke:ng/charts-forecas:ng-2017/
Global ad spend 2017 | Sta:s:c. Retrieved October 10, 2017, from hXps://www.sta:sta.com/sta:s:cs/
272850/global-adver:sing-forecast/
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