The document provides a mind map for coming up with a name for a production company. It considers nature, mechanical, and food-based themes to inspire names. Three final name choices are presented: Studio Solar, Flipped Switch Studios, and Coffee Mug Studio. Mock-ups of logos are shown for each. Coffee Mug Studio is selected as the final choice because its name conveys a warm, trustworthy brand identity.

1. PRODUCTION
COMPANY LOGO/
NAME
DEVELOPMENT
Ben Dix

2. Production Name Mind Map
Name
inspiration
Nature
based
• Bamboo studios/
studio bamboo
• Green field studio
• Deep blue pond
• Rolling boulder
• Solar studio
Mechanical
based
• Hot coal
studios
• Coal burner
• Whirring cogs
• Flipped
switch studio
Food
based
• Coffee mug
• Fresh water
studio
• Studio gum
Reasoning:
• Energy giving
• Very Modern
connotations
• ‘trendy/
quirky’ vibe
Reasoning:
• More natural
and organic feel
• Could be seen as
modern and
‘down to earth’
Reasoning:
• Connotations of ;
efficiency and ingenuity
• Possibly vintage point of
view

3. Final 3 name choices: Studio Solar
S T U D I O
S O L A R
 The name itself is short and catchy due to sibilance, whilst also
feeling natural and impactful to say out loud.
■ The logo would be of the sun with light rays joining down to it.as
demonstrated in the mock up here:
■ Minimalistic icon creates instant eye catching effect
■ Monochromatic colour scheme gives a sophisticated feel

4. Final 3 name choices: flipped switch
studios
■ The name of the studio has a satisfying rhythm when spoken out loud.The
name also has connotations of being active and ‘switched on’.
■ The logo (as seen in the mockup below) is of a red switch being flipped on,
represented by the action lines in the top left.The accent colour being red
connotes action and effectiveness which would be important for people to
recognize
F L I P P E D S W I T C H
S T U D I O

5. Final 3 name choices: Coffee mug studio
■ The name of the studio has modern and trendy connotations mixed
with fresh and energizing tones.
■ The design (featured below) would give off connotations of coziness
and warmth with a accented colour for the coffee, leaving it feeling
modern and minimalistic.
C O F F E E M U G
S T U D I O

6. Final choice: Coffee mug studio
 Out of all the options I thought of I believe
that coffee mug studios option is the best one
out of the three proposed.This is because it
felt like a safe option that will make those that
view it see it as a warm and trustworthy brand.
Also if used in an intro it can be animated in a
visually pleasing way