The document discusses marketing ideas for a film called "The Contrast" based on inspirations from other films. It suggests mimicking the poster format of "I Love You, Man" which features two men standing together to represent how the film is about two different peoples' lives. Additionally, it proposes having the actors promote the film through local radio interviews, which is an inexpensive way to generate awareness.

1. Marketing

2. Inspirational marketing of other films
 Shaun Of The Dead inspired us as they were very clever in marketing their film. The reason they
inspired us was because they had many ways to market their film. This ranged from trailer
teases to toys made of the characters.
 Another film that inspired us is ‘I love you, MAN’. The reason this film marketing inspired us is
because their poster is very similar to ours as it shows two different men standing next to one
another which is very similar to our film as it is about two different peoples lives.

3. Our ideas
For our marketing we will use the idea from ‘I love you, MAN’ and get Phil and Chris to stand
next to one another whilst the title of the film ‘The Contrast’ is at the bottom. Another way we
could market our film is by getting the actors to talk about it on the local radio stations. This is
an easy and cheep way to market our film.