Our work and experience - updated for 2023.

1. OUR WORK AND HISTORY
2023

2. WHAT DRIVES US
We help organisations to

3. WHAT THIS MEANS
DO GOOD BETTER
Health and wellbeing
Equality
Social justice
Access to education
Access to employment
Connections and community
Life changing innovation
Reaching more people
Creating identity and belonging
Generating income
Speaking with confidence
Speaking with authenticity
Connecting, inspiring and supporting
Strategy and improvement
Campaigns and projects
Content creation
Capacity support
What we do What our partners do What we achieve together

4. WHO WE ARE
RESPECTED, CREATIVE,
COLLABORATIVE
COMMUNICATOR
BEN CAPPER (MCIM)
Lead Consultant
20 YEARS COMMS & MARKETING EXPERIENCE
HEALTH, EDUCATION, CHARITY, GOVERNMENT
PRIVATE, PUBLIC, THIRD SECTOR
AGENCY & CLIENT SIDE EXPERIENCE
EVIDENCE-LED, OUTCOMES FOCUSED
Member of the Chartered Institute of Marketing

5. WHO WE’VE WORKED WITH
Healthcare & Innovation

6. WHO WE’VE WORKED WITH
Local Government & infrastructure

7. WHO WE’VE WORKED WITH
* as associates
*
Education & Student Wellbeing

8. WHAT WE DO
STRATEGY AND
IMPROVEMENT
COMMS STRATEGY DEVELOPMENT
SERVICE DESIGN COMMS
TRAINING, MENTORSHIP AND IMPROVEMENT

9. It has been an absolute pleasure to work with Ben.
The development of a communication strategy has been pivotal to the
management of the project and has been met with positivity and
enthusiasm.
Ben was innovative and the workshops were well led and had a really
positive outcome.
Thanks Ben
KAREN HEGGS
PROJECT LEAD, ENABLING EFFECTIVE LEARNING ENVIRONMENTS, GREATER MANCHESTER
UNIVERSITY OF MANCHESTER

10. COMMS STRATEGY
DEVELOPMENT
EVIDENCE-LED
CO-CREATED (in person or online)
OUTCOMES-FOCUSED
FUN TO CREATE
EASY TO USE
WE’VE DONE THIS WITH

11. SERVICE DESIGN COMMS
STAFF ENGAGEMENT
END-TO-END USER JOURNEY ANALYSIS
USER CO-PRODUCTION
MESSAGING DEVELOPMENT
CONSISTENT, TARGETED COMMUNICATIONS
Digital Refresh internal comms programme - 2019/20
Introducing Windows 10 and Office 365
Integrated campaign inc. concept dev, print and video
Delivered in collaboration with Cheshire West and Chester Creative Team
WE’VE DONE THIS WITH

12. TRAINING, MENTORSHIP
AND IMPROVEMENT
COMMS STRATEGY AND CAMPAIGN DELIVERY
MESSAGING
TONE OF VOICE
SEO AND WRITING FOR THE WEB
BLOG WRITING
Elizabeth Morgan
Digital Communications Manager
West Lancashire Borough Council
“Ben understood our need to move
forward with tone of voice and
brand persona guidelines and
provided a clear path for the team
to arrive at what we needed
through a series of workshop
exercises.
This has been a great benefit to us
both in message creation and in
delivery.”
GROUP OR INDIVIDUAL TRAINING ON:
WE’VE DONE THIS WITH

13. ENGAGEMENT & INVOLVEMENT
BRANDING
END-TO-END CAMPAIGNS
CAMPAIGNS
AND PROJECTS
WHAT WE DO

14. Ben provided excellent and exciting creative services to the Cheshire East Place partners and the MyCareView Application
Programme since early 2020.
He has worked directly with the public and patients to understand their needs and concerns through open forums and
honest conversation.
His outputs have brilliantly addressed these needs and produced high quality visual campaigns and has built trust with
39,000+ registered users. It is because of the work that he has done that MyCareView has won the Patient Facing Digital
Solutions award at the Health Tech Newspaper Awards 2021 and the iESE Best Use of Digital and Technology Care award
2022.
I have no hesitation in recommending Ben’s services; his advice and guidance has been invaluable to the MyCareView
Programme Board.
VALDA WILLAMS
SRO MYCAREVIEW PROGRAMME, CHESHIRE EAST COUNCIL

15. ENGAGEMENT & INVOLVEMENT
CO-PRODUCTION
INSIGHT / APPRECIATIVE INQUIRY WORKSHOPS
PUBLIC ENGAGEMENT
STAFF ENGAGEMENT
STAKEHOLDER ENGAGEMENT
INVOLVING SELDOM HEARD COMMUNITIES
AUTHENTIC CONCLUSIONS
ACTIONABLE RECOMMENDATIONS
WE’VE DONE THIS WITH

16. BRANDING
CO-CREATED
VALUES-LED
FULLY INTEGRATED
EXPERIENTIAL
BRAND IDENTITIES CREATED & MANAGED FOR
CHARITIES, SOCIAL ENTERPRISES, NHS, SMEs,
LOCAL GOVERNMENT SERVICES.
WE’VE DONE THIS WITH
MyCareView project. Digital Health Record initiative developed on
behalf of NHS and local authority partnership - 2019-2021
50,000 registered users after 2021 summer campaign
Delivered in partnership with Cheshire West and Chester Creative Team

17. END TO END CAMPAIGNS
CONCEPT DEVELOPMENT
MESSAGING AND TARGETING
ON-SITE PHOTOGRAPAHY
ON-SITE VIDEOGRAPHY
MULTI-CHANNEL DELIVERY
PLACING AND MONITORING
PRINT
OUTDOOR, SOCIAL & PPC
EVALUATION
WE’VE DONE THIS WITH
Nurse Recruitment Campaign 2018/19
Integrated campaign across social and print
6.5k increase in applications
Shortlisted for comms2.0 UnAward 2019
Delivered in partnership with PLW Creative, Dupe Creative & Nordic Notes

18. MIKE BAKER
ASSOCIATE DIRECTOR OF COMMUNICATIONS
WIRRAL UNIVERSITY TEACHING HOSPITALS NHS FOUNDATION TRUST
Ben coordinated our “We are WUTH” recruitment campaign at short notice,
coordinating on-ward photography, graphic design, and the scheduling of paid and
organic social media content.
This was a new approach for the organisation, and we were very happy with the results.
I would happily work with Ben again on a similar project.

19. WRITING
VIDEO
PODCASTS
DESIGN AND PRINT
CONTENT
CREATION
WHAT WE DO

20. The insight, energy and strategic thinking that Ben provided were essential in
refocusing and realigning our overarching communications strategy and enacting
digital and print campaigns focussed on our research, policy and delivering impacts.
Ben was extremely approachable,
fl
exible and an excellent communicator. He
worked unaided with members of the wider team to lead, enact and deliver
marketing and communications concepts into reality.
MIKE SPENCE
PROJECT MANAGER
NIHR CLAHRC GREATER MANCHESTER

21. WRITING
ACCESSIBLE
AUTHORITATIVE
PRINT APPROPRIATE
WEB & SEO APPROPRIATE
BLOGS
EMAILERS
CAMPAIGN MATERIALS
WE’VE DONE THIS WITH

22. VIDEO & ANIMATION
WE’VE DONE THIS WITH
* Produced in collaboration with Cheshire West and Chester Creative Team
+ Produced in collaboration with Untold Media
SCRIPTING
ON-LOCATION INTERVIEWS
SHOOT CO-ORDINATION
VOICEOVER RECORDING
CREATIVE DIRECTION & OVERSIGHT
LONG-FORM VIDEO
SOCIAL MEDIA VIDEO CONTENT
*
+
CLICK EACH IMAGE TO VIEW

23. CAMPAIGN
MATERIALS
WE’VE DONE THIS WITH
CONCEPT DEVELOPMENT
SCRIPTING & COPYWRITING
CREATIVE DIRECTION & OVERSIGHT
DISTRIBUTION
STAKEHOLDER LIAISON
MyCareView initiative. Launch of concept and of the NHS App
product in the Cheshire East region, 2021
Animation and print materials
Delivered in collaboration with Cheshire West and Chester Creative Team

24. DESIGN & PRINT
STRATEGIC DOCUMENTATION
PUBLIC-FACING PRINTED ITEMS
CAMPAIGN COLLATERAL
AWARD-WINNING BROCHURE DESIGN
END-TO-END DESIGN & PRINT
MANAGEMENT
COPYWRITING
CONCEPT CREATION
WE’VE DONE THIS WITH
MyCareView print collateral produced in collaboration with
Cheshire West and Chester Creative Team

25. PODCASTS
WE’VE DONE THIS WITH
SCRIPTING
HOSTING
INTERVIEWING
PRODUCTION
SYNDICATION
PROMOTION

26. MEDIUM - LONG TERM COMMS SUPPORT
CAPACITY
SUPPORT
WHAT WE DO

27. Ben provided invaluable expertise and hand-on support to Cheshire and Merseyside Cancer
Alliance during an exceptionally busy time and we were really impressed with him from the word
go.
He brought strategic thinking, boundless energy and a huge amount of common sense, along
with the ability to develop extremely strong working relationships both internally and externally.
Ben developed a new communications strategy and website for the cancer alliance, along with a
wealth of great content including videos and patient case studies. His role also involved close
working with NHS England, regionally and nationally.
EMER SCOTT
ASSOCIATE DIRECTOR OF COMMUNICATIONS
CLATTERBRIDGE CANCER CENTRE NHS FOUNDATION TRUST

28. MEDIUM - LONG
TERM COMMS SUPPORT
SENIOR LEVEL COMMS
SUPPORT
STEPPING IN WHEN COMMS
TEAMS ARE BUSY
STRATEGIC SUPPORT
SPECIFIC TASKS DURING BUSY
TIMES
WE’VE DONE THIS WITH
Covid-19 communications support.
Strategic messaging advice
Speech writing for Mayor and Council Leader
6-month capacity support project
Liaison with national NHSE comms
Video production, PR, Stakeholder engagement,
Comms strategy development, Website
redevelopment

29. Perhaps Ben's greatest strength is his problem-solving ability to 'get
things done'.
I highly recommend Ben for anyone looking for someone who can
make a difference and hit the ground running.
DARREN GREEN
TRANSFORMATIONAL PROGRAMME MANAGER

30. CONNECT WITH US
t: 07984 469704
e: ben@greyfoxcomms.co.uk
www.greyfoxcomms.co.uk
@greyfoxcomms
Ben Capper