Industrial Design Portfolio of Begum Tomruk

1. BEGÜM TOMRUK
INDUSTRIAL DESIGN PORTFOLIO 2015

3. Contents
CurriculumVitae
ProfessionalExperiences 07-49
MSFAUIndustrialDesignDepartment&SelfInitiatedProjects 52-60
OtherWorks 62-66

4. CURRICULUMVITAE
EDUCATION
DESIGNWORKEXPERIENCE
CURRENTPOSITION
COMPUTERSKILLS DESIGNSKILLS
ARÇELİKA.Ş.InternIndustrialDesigner(July-September2010)
Theinternshipstartedwithabrainstorminganddesignsketchingprocessaboutkettledesignandcontinuedwithhandblender/mixerproject.
MIMARSINANFINEARTSUNIVERSITYWorkshopLeader“SketchingandMarkerRenderingTechniquesinIndustrialDesign”(March2012)
MIMARSINANFINEARTSUNIVERSITYWorkshopLeader“SketchingandMarkerRenderingTechniquesinIndustrialDesign”(9-16April,7May2013,3days)
YPSILONTASARIMIndustrialDesigner(01September2010-01September2013,3years)
TASARIMATÖLYESİKADIKÖY(TAK)WorkshopLeader“FromLinetoDesign”(16and23November2013)
ARÇELİKA.Ş.IndustrialDesigner(02December2013-25March2014)
ARÇELİKA.Ş.IndustrialDesignerParticipatinginWhiteGoodsProjectsofArçelik,BekoandGrundig.(16December2014-13March2015)
GROHEA.G.DesigneratGroheDesignStudio,Düsseldorf(01April2015-cont.)
MOBILPORTINFORMATIONTECHNOLOGYSYSTEMSFreelanceIndustrialDesigneratiContactandÖdeAl(01April2014-12September2014)
GROHEA.G. DesignInternatGroheDesignStudio,Düsseldorf(01April2014-12September2014)
SmallHomeandKitchen
AppliancesDesign
WhiteGoodsDesign
ConsumerElectronics
SanitarywareDesign
FurnitureDesign
LuminaireDesignLuminaireDesign
PackagingDesign
GraphicDesign
MARMARAFINEARTSUNIVERSITYWorkshopLeader“SketchingandMarkerRenderingTechniquesinIndustrialDesign”(8-9March2013)
AutoCAD
Autodesk3DSMAX
Rhinoceros
V-Ray/Bunkspeed/Keyshot
AdobePhotoshopCS6
AdobeIllustratorCS6
AdobeIndesignAdobeIndesign
MSOffice
DesignSketching
MarkerRendering
DigitalPainting(Wacom)
Illustration
Watercolourpainting
ModelMaking
RapidPrototypingRapidPrototyping
SPORTS
Equestrian_ShowJumping(ProfessionalNationalRider)
Tennis
HOBBIES
Photography
Drawing&Sketching
MAHİRGÜVENATÖLYEArtist(2007-2010)
BEGÜMTOMRUKDesigneratGroheDesignStudio
DateofBirth 27September1987
PlaceofBirth Istanbul/Turkey
Languages Englishproficient
Italian proficient
Germanelementary
Turkishnative
CCurrentLocation Düsseldorf/Germany
Phone +4917685650525
Email tomrukbegum@gmail.com
PersonalWebsite www.begumtomruk.com

5. ProfessionalExperiences
Gümüş3LiterWaterBottleDecanterCapwithHandleYpsilonTasarım 34-37
KahveDünyasıTurkishCoffeeMakerConceptsYpsilonTasarım 26-30
GroheDesignInternship 07
ÖdeAlMobileShoppingStandsMobilport 09-11
iContact2D/3DCommunication&ServicePlatform Mobilport 13-14
BekoBeko2015WashingMachineInteriorDesigns ArçelikA.Ş. 19
ArçelikUltraHDTVPackagingArtworkArçelikA.Ş. 20-22
ArçelikMagnetoHandBlenderInternshipProjectArçelikA.Ş. 47-49
KahveDünyasıCeramicMugPlateYpsilonTasarım 31
ArterInformationDeskYpsilonTasarım 41
İstanbulModernSignageSystemsYpsilonTasarım 43-44
BorusanRetail&InformationDesksYpsilonTasarım 46
BaylanCeramicPotYpsilonTasarım 39

6. Grohe

7. GROHEAG
DESIGNINTERNSHIP
April-September2014
Ihadanopportunitytoworkasan
industrialdesigninternatGroheAG,
locatedinDüsseldorf,Germanyfor
sixmonths.Ifeelsoluckyforbeinga
partofGroheDesignTeam,evenifit’s
forafewmonths.
www.grohe.comwww.grohe.com
07

8. ÖdeAlMobileShoppingStand

9. ÖDE-AL
MOBILE
SHOPPING
STANDS
January2014-cont.
PhoneandTabletStandsfor
ÖdeAlMobileShoppingSystem
whichoffercustomerspayments
withoutPOSdevices.
www.ode.al
09

10. 10

11. 11

12. Communication&ServiceKiosks

13. iCONTACT
3DSERVICE
PLATFORM
November2014
Mobilportisanidealsolution
partnercompany’stelesales
activities.Withitsinnovative
businessmodelandexpert
employeesintheirrelatedsubjects
andtheexperiencethathasbeen
theresultoftheservicesgiventotheresultoftheservicesgivento
variousbusinessfieldsformany
years.Thesekioskdesignsprovide
lifelike3Dcommunicationwitha
realcustomerrepresentativeand
helpsyoutoreachinformation
easilyonpublicareaslike
shoppingcenters,airports,
governmentofficesandhospitals.
www.icontact.io
13

14. 14

15. 15

16. iContact
iCONTACT
LOGODESIGN
October2014
16
www.mobilport.com

17. ArçelikA.Ş.

18. 25
ARÇELİKA.Ş.
&ARÇELİK
INDUSTRIAL
DESIGNTEAM
BetweenthemonthsDecemberand
March2015,Ihadanoppotunitytowork
atArçelik,withtheArçelikIndustrial
DesignTeamlocatedatÇayırova,
WashingMachineFactory.Arçelik
istheundisputedleaderofhome
appliancessectorinTurkey,RomaniaappliancessectorinTurkey,Romania
andSouthAfrica,thethirdlargest
companyofitssectorinEurope.
Beko,Grundig, Blomberg,
ElektraBregenz,Arctic,Leisure,Flavel,
Defy andAltusarethebrandsthat
existunderthenameofArçelikA.Ş.
AIDTeamisdividedintwoasAIDTeamisdividedintwoas
WhiteGoodsandSmallHome
Appliances/Electronic.Duringmy
studies,IparticipatedinWhiteGoods
projectsofArçelik,BekoandGrundig.
www.arcelik.com.tr
18

19. 19
BEKO2015
DISHWASHER
INTERIOR
DESIGN
January-March2014
Iparticipatedinthedesignprocess
oftheinterioraccessoriesofthenew
washingmachineofBeko,whichwill
belaunchedin2015.Therequested
designsfortheinterioraccessories
werethebaskethandles,cutlery
basketsandtheracksbasketsandtheracks.
www.beko.com

20. 20
65”UHDTV
PACKAGING
February2014
PackagingdesignfortheUltraHD
TVofArçelik.
www.arcelik.com

21. 21
MYTVCLOUD
LOGODESIGN
February2014
MyTVCloudisanewapplicationcreated
fortheDropboxapplicationofthe
UltraHDTV’sofArçelik.
www.arcelik.com

22. 22

23. YpsilonTasarımWorks

24. 11
YPSILON
TASARIM
YpsilonTasarımprofileandvarious
projectsfromvariousteam
members
YpsilonTasarım,whereI’vebeenworking
asaproductdesignersince2010;was
foundedbyYeşimBakırkürein1999and
sincethentheIstanbulbaseddesignsincethentheIstanbulbaseddesign
officehasbeendesigningproduct,
interiorandexhibitiondesigns.Bilstore,
10U10,Artizen,Zaafaresomeofthe
storedesignexamplesfromtheinterior
designprojectsofYpsilonTasarım.
TheexhibitionsystemdesignofOttoman
BankMuseumBankMuseum,locatedwithinSaltGalata
inIstanbul,GarantiGallery,History
FoundationofTurkeyandBülentErkmen
exhibitionsystemsdesignsaresomeof
theworksthatYpsilonTasarım
participateinexhibitiondesign.
Packaging,chocolate,porcelain,and
glasswareseriesglasswareseriesdesignedforthe
Turkishleadercoffeeandchocolate
brandKahveDünyası,YpsilonTasarım
withtheAffogatoGlassdesignwas
awardedbyRedDotin2010withthe
HonorableMention.
www.ypsilontasarim.com
OttomanBankMuseumExhibitionSystem
ExhibitionSystemDesign:YeşimBakırküre,BinnurÖzgenTolga,SerpilErden,YpsilonTasarım
GraphicDesign:BülentErkmen,BekTasarım
Manufacturer:OsmanDede,MetalDekorasyon
Photography:CemalEmden
SoftDrinkGlass
ProductDesign:BegümTomruk,YpsilonTasarım
Manufacturer:AsePlastic
Photography:SerdarTanyeli
GümüşPetBottles
ProductDesign:YeşimBakırküre,SerpilErden,YpsilonTasarım
GraphicDesign:BülentErkmen,BekTasarım
Manufacturer:GümüşMembaSuyu
Photography:SerdarTanyeli
KDGlassware
ProductDesign:YeşimBakırküre,
DoğanŞekercioğlu,CenkAytekin,YpsilonTasarım
Manufacturer:Paşabahçe
Photography:SerdarTanyeli
IKSVRetailStand
ProductDesign:BegümTomruk,YpsilonTasarım
GraphicDesign:BülentErkmen,BEKTasarım
Manufacturer:OsmanDede,MetalDekorasyon
Photography:BegümTomruk
WayFindingSystemfoIstanbulModern
ProductDesign:BegümTomruk,YpsilonTasarım
GraphicDesign:BEKTasarım
Photography:StudioMajo(EnginGerçek,ArasKazmaoğlu)
24

25. KahveDünyasıWorks

26. 13
ABOUT
KAHVE
DÜNYASI
KahveDünyasıopeneditsfirststore
inEminonuin2004,sellingretail
andwholesalecoffee,nowoneofthe
majorbrandnamesinthesector
thankstoitsfastgrowth.Kahve
Dünyasıdrawsitsstrengthfromthe
demandandlikesofitscustomers,demandandlikesofitscustomers,
andmeetstheconsumersatmany
differentpointsacrossTurkey.Kahve
Dünyasıoffersmanytraditionaland
moderncoffeevarieties,especially
Turkishcoffee,totheenjoymentof
itsguests.KahveDünyasıoffers
morethan50kindsofcoffeefrommorethan50kindsofcoffeefrom
traditionalTurkishcoffeeto
espresso-basedgourmetcoffee
varieties,fromflavoredfiltercoffee
tochilledcoffee,andfrompackaged
coffeeproductstoregionalcoffees.
AsYpsilonTasarım,wehavebeen
designingproducts,glassware,designingproducts,glassware,
coffeecups,packaging,chocolate
andretailsystemsforKahveDünyası
since2005.
www.kahvedunyasi.com
26

27. 27
TURKISH
COFFEE
MAKERS
CONCEPTPROJECT
2011
Theleadercoffeeandchocolate
manufacturerbrandinTurkey,
KahveDünyası,workedwithusin
theTurkishcoffeemachinedesign
projectin2011.Theaimofthe
projectwastocreateanoriginal,
uniquecoffeemachinewhichcanuniquecoffeemachinewhichcan
berealizedbythecustomers.
Threedifferentcoffeemachines
withdifferentspecificationswere
created.Formetheimportantpart
wasoftheprojectwasmakingthe
customerfeeltheTurkishcoffee
cultureculturewhilemakingcoffeeinan
easyway.Inmyopinion,thedesign
ofthesemachinesshouldreflect
someoftheoldcookingtechniques
ofthehistoricalTurkishcoffee
culture.
www.kahvedunyasi.com

28. 28
IDEATION
PROCESS

29. IDEATION
PROCESS
29

30. 30
IDEATION
PROCESSOF
COFFEEPOT

31. 22
CERAMIC
MUGPLATE
2011
KahveDünyasıpreferstoserve
coffeetothecustomerswiththeir
specialchocolatespoon.Butthere
wassomeproblemswiththe
standardplatethattheyareusing.
ThespoonwasnotstillandThespoonwasnotstillandmelting
becauseofthehotbeverage.The
newdesignhadtomakethespoon
staystillwithoutmoving.Withthis
idea,themugplatecameout.
Theareanexttothemugis
suitableforboththechocolate
spoonandthemetalspoonspoonandthemetalspoon.
31

32. Gümüş

33. GÜMÜŞ
MEMBA
SUYU
GümüşisoneoftheTurkey’sfirst
packagedwaterbrandswhichisknown
since1985.In2010Gümüş,bornout
againwithachangeofmanagement
andcorporateidentity.Thesourceof
GümüşwateristheSuuçtuWaterfall
ofBursa,locatedinthenorthwestofofBursa,locatedinthenorthwestof
Turkey.AsYpsilonTasarımwestarted
toworkwithGümüşin2010.Inthe
followingpagesIwillgivesome
informationaboutthedesignprojects
thatIparticipatedduringourworkwith
Gümüş.Thecorporateidentity,company
logoandtheothergraphicstudiesarelogoandtheothergraphicstudiesare
designedbyBülentErkmen,Bek
GraphicAgency.
www.gumus.com.tr
www.bek.com.tr
ThisyearthePETwaterbottlesthatYpsilonTasarım
designteamdesignedforGümüş,wonthePentawards
2012SilverAwardandDesignTurkey2012Superior
DesignAwardinthepackagingcategory.Thedesign
derivesfromtheideaofcircularwavesthatoccure
throughwaterdrops.Thecenterofthewavesthatare
spreadingoutalloverthebottleisinthemiddleofspreadingoutalloverthebottleisinthemiddleof
thelabel.
ThecurrentproductrangeofGümüş
ThesourceofGümüş,SuuçtuWaterfall
33

34. Markets
&
Groceries
Factory
Water
Distribution
Dealers
Home
Standard
Case
Commercial
Case
The8literglassbottleis
distributedtothemarkets
andgrocerieswiththe
wholecaseandthebottles
areboughtbythecustomer.
The8literglassbottleis
distributedtothemarkets
andgrocerieswiththebase
partofthecase.Acarrying
accessoryisgiventothe
customertotakethebottle
home.home.
ThisisastudythatwemadeasYpsilonTasarım,
tounderstandtheproductrangeandthe
productroadmapofGümüş.Thuswe
determinedtheneeds.Onrightyoucanseethe
currentproductrangeandsomepossibilities
andsuggestions.
Home
34
GÜMÜŞ
PRODUCT
ROADMAP&
PRODUCT
RANGE
Gümüş
ProductRoadMap

35. 3LTWATER
DECANTER
WITHHANDLE
2012
35
WeallknowthatPETbottlesarenothealthyforhumanhealth,thusGümüşdecidedtoget
intomarketwith3and8literglasswaterbottles.Carrying,usingandprotectingglass
bottlesishardandthebottlesneedsomeaccessoriesforconsumeruse.Sointhisprojectwe
studiedplasticaccessoriesadaptablewiththesebottles.Inthefollowingpagesyoucansee
moredetailedinformationaboutthe3literbottledecanterwithhandlethatIdevelopedfor
Gümüş.

36. 36
PRODUCT
DEVELOPMENT
PROCESS

37. AftertheresearchprocessIdevelopedanddesigned
differenttypesofcapswithhandlebutintheendwe
decidedthatthehandlemustbecreatedwithinthe
continuingformofthewholecap.Thecapofthe
accessorycanbeturnedrightandleftforthewater
pouring.Thedecantercapismanufacturedbyplastic
injectionmouldinginjectionmoulding.
Theplasticdecantercapwithhandleisadaptablewith
theneckofthebottle.Thebottlesaredeliveredhome
andofficesinplasticcaseswithfourbottleswithout
decantercap.Inthefirstdeliverythecustomercanbuy
theplasticaccessoryfromtheGümüşstaff.Thebottles
areavailableforsellinginsupermarketswiththeir
accessoriesandcanbepurchasedonebyone.accessoriesandcanbepurchasedonebyone.
Thebottlecanbealsobeheldfromtheneck
ofthedecanterwhilepouringwaterfromthe
bottle.
Inthesideviewyoucanseethattheformline
createsthehandleanditmakestheaccessory
compactforthebottle.
37

38. Baylan

39. CERAMIC
POTFOR
BAYLAN
2012
Patisseriesareanimportantpart
oftheculturalfabricofacity,and
Baylanisoneofthemost
prominentofpatisseriesin
Istanbul.Baylanbecamefamous
atthesametimetheTurkish
Republicwasborn,inthe1920's,Republicwasborn,inthe1920's,
throughitsdeliciouspastries,
pies,chocolatesandWestern-
orientedsweets.We’vebeen
workingwithBaylansince2005and
inthisprojectwedesignedaceramic
cookingpotforBaylanrestaurant.
www.baylangida.comwww.baylangida.com
39

40. Arter

41. ARTER
INFORMATION
DESK
2011
Arterisaspaceforartconceivedas
anexhibitionspaceandits
programmesarecreatedwiththeaim
ofencouragingproductionof
contemporaryartworks,providinga
platformofvisibilityforartistic
practices,producingandpresentingpractices,producingandpresenting
exhibitions.Inthisprojecttheaim
wasdesigninganinformationdesk
whichcanguidethecustomerswhen
theyentertheexhibitionarea.The
deskalsogivesoppurtunitytothe
customerstobuythebooksand
publicationsaboutthecurrentandpublicationsaboutthecurrentand
pastexhibitions.
www.arter.org.tr
41

42. İstanbulModernSignageSystems

43. 37
ISTANBUL
MODERN
SIGNAGE
SYSTEMS
2012
TheIstanbulMuseumofModernArt,
Turkey’sfirstprivatemuseumto
organizemodernandcontemporary
artexhibitions,wasfoundedin2004
andoccupiesan8,000squaremeter
siteontheshoresoftheBosphorus.
ApartfrompermanentandtemporaryApartfrompermanentandtemporary
exhibitiongalleries,aphotography
gallery,andspacesforeducational
andsocialprograms,themuseum
offersacinema,restaurant,design
storeandanextensivelibrary.
Inthisproject,Idesignedsignage
systems,modulesandtotemstosystems,modulesandtotemsto
guidethemuseumvisitors.
Theoutdoortotemsarealso
luminatedandwater-resistant.
Theindoormoduletypesare
adaptablewithdifferentlocations.
www.istanbulmodern.org
43

44. 44
PRODUCT
DEVELOPMENT
PROCESS

45. Borusan

46. 39
BORUSAN
RETAIL&
INFODESKS
2012
BorusanHolding,oneoftheleading
industrialconglomeratesofTurkey
andakeensupporteroftheartssince
itsfoundation,hasalwaysendeavored
tocontributetoTurkey'smodernization
process.BorusanHoldinglaythe
foundationforanartsinstitutionforfoundationforanartsinstitutionfor
theadvancementandsustainabilityof
itsappreciationofart.Thuscamethe
BorusanCultureandArts(BCA)into
existencein1997.
PlacingtheBorusanIstanbul
PhilharmonicOrchestraatthecoreof
itsactivities,BCAorganizestheitsactivities,BCAorganizesthe
monthlyregularconcertsofthe
OrchestraonbothcoastsofIstanbul
andforthisreasonasYpsilonTasarım,
wewererequestedbyBCAtodesign
retailandinformationdesksforthe
concertorganizations.
www.borusansanat.comwww.borusansanat.com
46

47. 47
ARÇELİK
MAGNETO
2010
Subject
MagnetoisaFoodMixingand
ProcessingElectricKitchenTool
andEquipmentthatIdesigned
duringtheinternshipwithArçelik
IndustrialDesignDepartment.
AimAim
Theaimofthisinternprojectwas
tocreateacompactfoodmixingand
processingelectrickitchentool
withitschargingunit.Theproduct
alsohasspecializedmixingand
processingaccessorieswhichare
adaptivetotheblenderandadaptivetotheblenderand
theycanbestoredinsidethe
chargingunitofthehandblender.
Context
Aproductfamilywhichmakes
theconsumerslifeeasierwith
specificationslikewirelessuse,
compactformandpracticalcompactformandpractical
accessories.

48. 48
PRODUCT
DEVELOPMENT
PROCESS

49. 49
PRODUCT
DEVELOPMENT
PROCESS

50. MSFAUIndustrialDesignDepartment&
SelfInitiatedProjects
VestelAssistKitchenManagementSystem 52-54
DotLuminaireDesign 59-60
EquusSportHorseTransportationVehicle 56

51. VestelAssist

52. ASSIST
2011
Subject
VestelAssistisasmartkitchen
managementsystemthatIdesigned
formydegreeprojectofMSFAUwith
thecollaborationofVestel,whichisone
oftheleadingtrademarksofTurkey's
homeappliancessectorandhomeappliancessectorand
internationalelectronicmanufacturers.
Aim
Designingaproductfamilywhichcan
becustomisedtoaspecializedkitchen
counterandbuilt-inkitchenappliances.
Withthefeatureslikeimaging,
communication,audiosystems,foodcommunication,audiosystems,food
info,recipesanddatasharing,the
systemandappliancesmakethelife
easierfortheconsumers.Thissystem
withtheappliancefamilyisalso
availableformasscustomization.
Context
AproductfamilywhichcancommunicateAproductfamilywhichcancommunicate
witheachotherandcreateakitchen
centeredhome.
52

53. 53

54. 54

55. Equus

56. 56
Subject
SportHorseTransportationVehicle
Aim
Designingavehiclesafe,suitable
andcomfortableforsporthorse
transportations.
ContextContext
Duringlongdistancetransportations,
Equustransformsintoanopen
trailerandallowsthehorsetoeasily
leavethetrailerfromthefrontside.
Thisfeatureislackinginmanyofthe
trailerscurrentlyavailableinthe
market.market.Withthisaddition,Equus
providesasolutionforboththe
horseandit'sowner/groom.
EQUUS
2010

57. SelfInitiatedProjects

58. Dot

59. 59
DOT2012
Dotisaselfinitiatedluminaire
designofmine.
Theluminationhappenswiththe
helpofledswhichsurroundthedot
patternedtransparentacrylic
surface.Thelightfollowsthedots
whicharemadebywhicharemadebysilkscreen
printingmethod,thusthe
illuminationhappens.Inthisdesign,
withoutthesilkscreenprinting
methodorlaseretching,thelight
doesn’tfollowadirectionsothe
luminationhappensonlyinthe
sectionoftheacrylicsurfaceandthesectionoftheacrylicsurfaceandthe
luminaireisnoteffective.
www.begumtomruk.com

60. 60
Dotismanufacturedby
MetalDekorasyonandnow
thecoveringandinnerparts
aregettingrevisedformaking
theluminairesuitablefor
industrialmanufacturing.
www.metaldekorasyon.netwww.metaldekorasyon.net

61. OtherWorks
SketchingandMarkerRendering 62-64
ModelMaking 65
Photography 66

62. 62
INDUSTRIAL
DESIGN
SKETCHING

63. 63

64. 64
Istartedleading“Sketchingand
MarkerRenderingWorkshops”with
theIndustrialProductDesign
DepartmentofMSFAUin2012.And
thisyear,inMarch2013,Ileadeda
workshopwiththeIndustrial
ProductDesignDepartmentofProductDesignDepartmentof
MarmaraFineArtsUniversity.This
isacapturefrommylastworkshop
withtheI.D.departmentofMSFAU
on16thofApril.Well,Ilovetoteach!
SKETCHING&
MARKER
RENDERING
WORKSHOPS
www.begumtomruk.com

65. MODEL
MAKING
Forme,theprototypemakingis
oneofthemostimportantparts
ofanindustrialdesignproject.
Bythisway,youhavethechanceto
feeltherealproductandseehow
yourprojectwillwork.
www.begumtomruk.comwww.begumtomruk.com
VestelAssistismydegreeproject.Iusedrapidprototypingmethodinthis
project.ThebasicmaterialoftheprototypeisABS(Acrylonitrilebutadiene
styrene).Thismaterialisusedinrapidprototypingextrusion-based3D
Printers.ThematerialhadjuggedsurfacessoIusedpasteandthenIsanded
thesurfaces.
PrototypingprocessofArçelikMagneto
65

66. 64
PHOTOGRAPHY
Formephotographyistherecordings
ofthemomentsthatIspendwiththe
peoplethatIknowandtheplaces
thatI'vebeento.Iusuallyshoot
musiciansonstage.
www.begumtomruk.com
66

67. BEGÜM TOM RUK
www.begum tom ruk.com
To access furtherinform ation about
the product design projects
plea se contact m e,thank you!
tom rukbegum @gm ail.com
+49176 85650525