There are always rumours that the under 25 demographic are abandoning Facebook. Are these rumours true? And does it matter?

1. Is it true that the
18-25 demographic are
using Facebook less?
- Social Quirk FAQ&A

2. Quick answer – yes, they are using it less.
Have they stopped using it?
No!

3. Now in its 11th year, Facebook is
MAINSTREAM.
59% of the UK population has a Facebook
account.
To compare, 11 years after the
commercialisation of colour TV, only 5% of
households owned one.

4. 45
60
79
84
45
0 10 20 30 40 50 60 70 80 90 100
65+
50-64
30-49
18-29
13-17
Percentage of Internet Users
Age
Facebook users

5. As you can see, a large proportion of 18-25
year olds do have Facebook accounts.
They just don’t use it as frequently
as they used to.
(By the way, the fastest-growing
demographic on Facebook is the 55+ group.)

6. Most Important Sites to Under 25s
Facebook
Twitter
Instagram
Other
2012 2015

7. Instagram is now the most used app by under 25s.
But the “Other” section has also grown.
Young adults are using a wider variety of websites
on a regular basis – including Facebook.

8. But are you specifically targeting under 25s?
If not, don’t worry about where they are.
U25s are one of the least brand-loyal
demographics out there.
Focus on the platforms where your
target audience spends their time.
And that’s probably Facebook,
to be honest…

9. Good luck reaching
your target audience
on social media!
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