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DIGITAL
MARKETING
WHAT
WE DO ?
The promotion of brands to connect with potential customers using
the internet and other forms of digital communication.
This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing
channel.
DIGITAL MARKETING
WHY DIGITAL MARKETING ?
TARGET TOOLS
COST
STRATEGY
Any marketing that uses electronic
devices and can be used by
marketing specialists to convey
promotional messaging and
measure its impact through your
customer journey. In practice,
digital marketing typically
refers to marketing campaigns
that appear on a computer,
phone, tablet, or other device.
Any marketing that uses electronic
devices and can be used by
marketing specialists to convey
promotional messaging and
measure its impact through your
customer journey. In practice,
digital marketing typically
refers to marketing campaigns
that appear on a computer,
phone, tablet, or other device.
Any marketing that uses electronic
devices and can be used by
marketing specialists to convey
promotional messaging and
measure its impact through your
customer journey. In practice,
digital marketing typically
refers to marketing campaigns
that appear on a computer,
phone, tablet, or other device.
Any marketing that uses electronic
devices and can be used by
marketing specialists to convey
promotional messaging and
measure its impact through your
customer journey. In practice,
digital marketing typically
refers to marketing campaigns
that appear on a computer,
phone, tablet, or other device.
DIGITAL MARKETING
01
02
03
04
05
06
07
08
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Search Engine Marketing
Instant Messaging Marketing
Affiliate Marketing
Email Marketing
HOW ?
Search Engine
Optimization
(SEO)
QUALITY OF CONTENT
Any marketing that uses electronic
devices and can be used by marketing
specialists to convey promotional
messaging and measure its impact
through your customer journey.
In practice, digital marketing typically
refers to marketing campaigns
that appear on a computer, phone,
tablet, or other device.
MOBILE-FRIENDLINESS
Any marketing that uses electronic
devices and can be used by marketing
specialists to convey promotional
messaging and measure its impact
through your customer journey.
In practice, digital marketing typically
refers to marketing campaigns
that appear on a computer, phone,
tablet, or other device.
LEVEL OF USER
ENGAGEMENT
Any marketing that uses electronic
devices and can be used by marketing
specialists to convey promotional
messaging and measure its impact
through your customer journey.
In practice, digital marketing typically
refers to marketing campaigns
that appear on a computer, phone,
tablet, or other device.
NUMBER AND QUALITY
OF INBOUND LINKS
Any marketing that uses electronic
devices and can be used by marketing
specialists to convey promotional
messaging and measure its impact
through your customer journey.
In practice, digital marketing typically
refers to marketing campaigns
that appear on a computer, phone,
tablet, or other device.
30% 50% 60% 90%
DIGITAL MARKETING
2 0 1 5 2 0 1 6 2 0 1 8 2 0 1 9
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional
messaging and measure its impact through your customer journey.
Content
Marketing
Social Media
Marketing
Question ?
THANK YOU

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Digital Marketing.pdf

  • 2. WHAT WE DO ? The promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. DIGITAL MARKETING
  • 3. WHY DIGITAL MARKETING ? TARGET TOOLS COST STRATEGY Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
  • 4. DIGITAL MARKETING 01 02 03 04 05 06 07 08 Search Engine Optimization (SEO) Content Marketing Social Media Marketing Pay Per Click (PPC) Search Engine Marketing Instant Messaging Marketing Affiliate Marketing Email Marketing
  • 6. Search Engine Optimization (SEO) QUALITY OF CONTENT Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. MOBILE-FRIENDLINESS Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. LEVEL OF USER ENGAGEMENT Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. NUMBER AND QUALITY OF INBOUND LINKS Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
  • 7. 30% 50% 60% 90% DIGITAL MARKETING 2 0 1 5 2 0 1 6 2 0 1 8 2 0 1 9 Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey.