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DIGITAL MARKETING
DIGITAL MARKETING
• Any marketing that uses electronic devices and can be used by marketing specialists to
convey promotional messaging and measure its impact through your customer journey. In
practice, digital marketing typically refers to marketing campaigns that appear on a
computer, phone, tablet, or other device. It can take many forms, including online
video, display ads, search engine marketing, paid social ads and social media posts. Digital
marketing is often compared to “traditional marketing” such as magazine ads, billboards,
and direct mail.television is usually lumped in with traditional marketing.
TYPES OF DIGITAL MARKETING
• SEO
• SEM
• SMO
• SMM
• SMS
• EMAIL
SEO
• SEO means Search Engine Optimization and is
the process used to optimize a website's
technical configuration, content relevance and
link popularity so its pages can become easily
findable, more relevant and popular towards
user search queries, and as a consequence,
search engines rank them better.
TYPES OF SEO

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DIGITAL MARKETING.pptx

  • 2. DIGITAL MARKETING • Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail.television is usually lumped in with traditional marketing.
  • 3. TYPES OF DIGITAL MARKETING • SEO • SEM • SMO • SMM • SMS • EMAIL
  • 4. SEO • SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.