See if your SEO company makes the grade with these essential SEO strategies. Learn search engine optimization the way kids learn - one grade at a time!

7. & or AND ?
LLC or not ?
Initials with periods or not ?
Is the suite number included?
Is the address spelled correctly?
Is your business name and address EXACTLY the same every time?

10. Google considers rating and
review sites like Yelp and
Check out this search for
Google did not bring up a list
of nearby restaurants. ALL
the organic results are review
aggregator sites like Trip
Advisor, Yelp, and Open Table.

11. Google considers rating and
review sites like Yelp and
Check out this search for
Google did not bring up a list
of nearby restaurants. ALL
the organic results are review
aggregator sites like Trip
Advisor, Yelp, and Open Table.

12. Google considers rating and
review sites like Yelp and
Check out this search for
Google did not bring up a list
of nearby restaurants. ALL
the organic results are review
aggregator sites like Trip
Advisor, Yelp, and Open Table.

16. Google search, this time just
the local results.
In the local 3-pack, the
two results with a star rating
stand out from the others. In
order for the star rating to
appear on your local Google
listing, you need at least five
reviews.
More reviews is always better.
10 reviews pales in
comparison to Be Locally

17. Google search, this time just
the local results.
In the local 3-pack, the
two results with a star rating
stand out from the others. In
order for the star rating to
appear on your local Google
listing, you need at least five
reviews.
More reviews is always better.
10 reviews pales in
comparison to Be Locally

18. Google search, this time just
the local results.
In the local 3-pack, the
two results with a star rating
stand out from the others. In
order for the star rating to
appear on your local Google
listing, you need at least five
reviews.
More reviews is always better.
10 reviews pales in
comparison to Be Locally

19. So you have some good reviews, now what?
Start responding to reviews
reviews to make yourself look better. Respond to good
reviews, too, and let your customers know you are
grateful for their business.
Find out more about the importance of reviews
and best practices for getting positive reviews
from customers in this complete guide.

22. Do you provide services in multiple areas with only one physical place of business?
Try creating individual pages geo-targeting specific surrounding cities.
Take this lawn care business as an example. They run their pest control and lawn
care service business out of Provo, Utah. However, they don’t limit their services to
clients ONLY in Provo. They target specific nearby cities like Orem, Pleasant Grove,
and Draper.

23. If your business has multiple locations
important to have individual pages for each one.
Click here to see a detailed explanation of the best SEO
practices for businesses with multiple locations.
Businesses with only one location and one area served
should still make sure their content is specific to that
location.
Local businesses should mention the city and state in their
website content, perhaps once or twice on each page, and
be sure the address and phone number are clearly listed in
the header or footer.

24. If your business has multiple locations
important to have individual pages for each one.
Click here to see a detailed explanation of the best SEO
practices for businesses with multiple locations.
Businesses with only one location and one area served
should still make sure their content is specific to that
location.
Local businesses should mention the city and state in their
website content, perhaps once or twice on each page, and
be sure the address and phone number are clearly listed in
the header or footer.

25. If your business has multiple locations
important to have individual pages for each one.
Click here to see a detailed explanation of the best SEO
practices for businesses with multiple locations.
Businesses with only one location and one area served
should still make sure their content is specific to that
location.
Local businesses should mention the city and state in their
website content, perhaps once or twice on each page, and
be sure the address and phone number are clearly listed in
the header or footer.

26. If your business has multiple locations
important to have individual pages for each one.
Click here to see a detailed explanation of the best SEO
practices for businesses with multiple locations.
Businesses with only one location and one area served
should still make sure their content is specific to that
location.
Local businesses should mention the city and state in their
website content, perhaps once or twice on each page, and
be sure the address and phone number are clearly listed in
the header or footer.

29. Google has been making a lot of changes to their local
business listings in recent months. One of those changes
involves displaying the local map view in local search
results instead of the Google Business page.
Make sure the map location embedded in your website
is associated with this listing and not a generic address
map.

30. address in that box instead of the business name.
Having the business name showing signals to Google that the address belongs to
that business and that business belongs to your website.

34. Search engines look at the title tag to determine relevancy. The primary
keywords for each specific page, including location, MUST appear in the title
tags.
Although meta descriptions do not influence rankings, they are beneficial to
users in determining if your content is relevant and interesting.
Search engines look at the title tag to determine relevancy. The primary
keywords for each specific page, including location, MUST appear in the title
tags.
Although meta descriptions do not influence rankings, they are beneficial to
users in determining if your content is relevant and interesting.