The document discusses conducting surveys to identify the target audience for a thriller film. The surveys looked at preferences around age, content, and advertising formats. The results were analyzed in Excel to understand preferences around domestic abuse depictions and barriers to viewership like cost. The analysis found that younger audiences preferred online advertising like Facebook and Twitter. It was determined these social media platforms would be used to promote the film to the intended target audience.

1. QUESTION 5:HOW
DIDYOU
ATTRACT/ADDRESS
YOUR AUDIENCE

2. ■ As a part of our pre-production I conducted surveys around different age groups and
whether they liked thriller films.The survey also went on to ask about advertising, as
this is a big part in any production company and even more crucial to get right when in
the film industry as without the correct advertising they aren't going to hit the box-
office number and without them they are going to struggle to make a profit.
■ So with this in mind we wanted to get as much feedback as possible for us to do the
right advertising, including the different formats we would need to cover, whether
that being online, television, on the side of buses and newspapers/magazines.

4. ■ The surveys I created although helpful did not let me see easily the full picture in the
results so I then decided to move all the answers into a Microsoft Excel sheet so I could
clearly see the overall results.Then allowing me to alter our advertising techniques.
■ I also thought that the most important fact that alters the questions results was the
age of the people that responded so I thought it best to insert the age of the person
next to every answer as you can see.

5. ■ When it comes to getting results with social media, one of the most important
considerations is targeting the right audience. No matter what type of business you
have, chances are most of your audience is using social media sites such asTwitter,
Facebook, Pinterest, LinkedIn and others.
■ These sites are so large and popular, however, that simply having an account isn’t
necessarily going to help you attract the right audience. Identifying and targeting your
audience should be one of your first tasks when planning your social media strategy.

18. ■ From the results of the survey I concluded that the because of our target audience
most of them are online, therefore using social media such as Facebook andTwitter
seem to be the best option to get our film the full coverage.And ultimately entice our
desired audience.
■ One of the questions was regarding domestic abuse, and despite the majority saying
they would want to view it less, we did in fact have another popular option which was
that it depended how it was portrayed.Which is in fact what we went with, so we
decided to only show brief and less violent scenes in order to ensure that we made no
derogatory stereotypes.
■ The survey also supports our target audience as the younger age group in the survey
said that they would like to see a thriller film but it’s the cost that would stop them,
and since we have no control over the price of a film we decided it was best to stick
with our desired audience.

26. Overall…
■ I made Facebook andTwitter pages to share information about the production,
including location, make up testing, editing and to ultimately get publicity for our final
film when it comes out.
■ The surveys help concrete our target audience and get to know what's best for our
audience e.g. how to get to them In the correct format.

27. WHY ATTRACTING A
SPECIFIC AUDIENCE
IS SO IMPORTANT

28. ■ Targeting your audience is critical if you want to succeed.The better you know your
potential customers, the better equipped you are to create the kind of content they’ll
appreciate.Targeting is an ongoing process where you can constantly learn more
about the people who you want to connect with.
■ Alongside this having your potential customers lined up and ready will guarantee you
success and the number you are looking for. For the likes of other movie trilogies, it is
a lot easier as they already have there target audience lined up and ready to support
them. But with a new film and one as unique as ours we have to do the work to hold
and attract our target audience in order to make money.
■ So all the research and media platforms we were advertising on helped to form our
audience so we had a better understand of how they are going to perceive our film.