presentation during AAG Denver Assembly

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Boutique Hotels in Montreal and the renaissance of the Vieux-Montréal

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presentation during AAG Denver Assembly

  1. 1. UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Hotel Nelligan, 2003 Montreal Heritage and Tourism, a success story in the Old Montreal, the strategy of Boutique Hotels AAG 2005 Denver Presentation Martine GERONIMI
  2. 2. Guided tour Map UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Click on the map !
  3. 3. UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI Sense of place and tourism, Old Montreal and its Boutique-Hotels In a historic place nearly abandoned by visitors ten years ago, we have been witnessing to a Renaissance of a district. Because of a conjunction of interests and goals between City managers and tourism industry, the district has attracted new rich residents and a new sort of hotels, that sort of luxurious and trendy, Boutique­-Hotels.
  4. 4. A very special environment… UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI Sense of place and tourism, Old Montreal and its Boutique-Hotels
  5. 5. GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department Historic city centre : A RARITY IN NORTH AMERICA Click on the picture
  6. 6. Landscapes in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department
  7. 7. Landscapes in Old-Montreal GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department
  8. 8. Places and streets in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department
  9. 9. Landscapes in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department
  10. 10. Streets in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department
  11. 11. A new product in Old Montreal Boutique Hotels UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI
  12. 12. Boutique-Hotels Story <ul><li>Boutique hotels are believed to have been invented in the early 1980s. Two of the first boutique hotels in the world opened their doors to the public in 1981: </li></ul><ul><li>The Blakes Hotel in South Kensington, London (designed by celebrity stylist Anouska Hempel) and the Bedford in Union Square, San Francisco (the first in a series of 34boutique hotels currently operated under the flag of one of the most eminent players in the boutique hotel world today, the Kimpton Group). </li></ul>UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI GERONIMI
  13. 13. Boutique-Hotels Story in New York UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI <ul><li>In 1984, Ian Schrager opened his first boutique hotel in Murray Hill in New York City: the Morgans Hotel, designed by French stylist Andrée Putnam. </li></ul>
  14. 14. Boutique Hotels in Old-Montreal <ul><li>Four new hotels will be inaugurated in 2002. The Hôtel Saint-Sulpice, a 108-apartment condo-hotel, opened in March on Le Royer Street at a cost of $19 million. The 28-room Galt Hotel, which cost $5 million, also opened in March on St Hélène Street. The 64-room Hôtel Nelligan, located on St Paul Street and estimated at $6 million, opened in May 2003. The Hôtel Le Saint-James have 61 rooms and opened in June 2003 on St Jacques Street at a cost of $18 million. </li></ul>GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department
  15. 15. Boutiques-Hotel in Old-Montreal GERONIMI Copyright, 2004 © Geronimi Martine.canada UQAM-Geography Department Hotel Gault Hotel  449 Sainte-Hélène Street Montréal Le St-James Hotel  355 Saint-Jacques Street Montréal St-Paul Hotel Hotel  355 McGill Street Montreal
  16. 16. Boutiques-Hotel in Old-Montreal GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department
  17. 17. Travelers demand changing <ul><li>Travelers nowadays expect more than simply comfort and convenience. </li></ul><ul><li>An increasing number of travelers prefer to be “surprised”. </li></ul>UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI
  18. 18. Let’s give you a definition… UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI <ul><li>The definition of a boutique hotel varies, especially among the hotel industry’ primary players. However, the majority of boutique hotel operators, creators, and owners can all agree on the following primary features of boutique hotels: </li></ul>
  19. 19. What does it take to make a boutique hotel work ? UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI <ul><li>Differentiate with design Designing and selling a total environment (towels, coffee-table books, soundtracks - the Hotel Costes in Paris sells a CD with its lounge music created by an in-house DJ). </li></ul>
  20. 20. Boutique Hotels concept <ul><li>BH create experiences, urban theater, events. </li></ul><ul><li>BH create a hotel to serve a lifestyle </li></ul><ul><li>BH use experiential design strategies to create a total experience for their customers. A &quot;world within a world.&quot; </li></ul><ul><li>BH = the concept of center cities, avant-garde, cutting-edge design concepts </li></ul><ul><li>Question : </li></ul><ul><li>Are Boutique Hotels a &quot;reaction to the global homogenization of cultures - the Gap-izing of the world - ? </li></ul>UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI
  21. 21. What does it take to make a boutique hotel work ? UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI <ul><li>Locating on the fringes , in edgy areas that are about to gentrify. </li></ul><ul><li>Creating experiences , urban theater, events. Introducing new elements into the lobby, getting creative </li></ul>
  22. 22. What does it take to make a boutique hotel work ? UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI <ul><li>Learning from fashion . Updating, reinventing, renewing each season. A boutique hotel is never &quot;finished.&quot; </li></ul><ul><li>Creating a hotel to serve a lifestyle . </li></ul><ul><li>Appealing to customers seeking an &quot;alternative&quot; to the traditional norm </li></ul>
  23. 23. Municipal level The third actor GERONIMI Copyright, 2005 © Geronimi Martine.canada UQAM-Geography Department
  24. 24. The efforts of Montreal <ul><li>As a Geographer, I consider that the new hotels symbolize the change of occupation and the new strong attractivity of the old-district. </li></ul><ul><li>Moreover, the Montrealers are coming back to the center of their heritage city due to the Société de développement de Montréal </li></ul>UQAM-Geography Department Copyright, 2004 © Geronimi Martine.canada GERONIMI
  25. 25. Société développement de Montréal <ul><li>The Société de développement de Montréal 's mission is to contribute to the development of the City of Montréal by promoting its residential, commercial and industrial real estate, more specifically in the Old Montreal area. </li></ul>UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI GERONIMI
  26. 26. The Bureau de promotion et de mise en valeur du Vieux-Montréal <ul><li>Bureau de promotion et de mise en valeur du Vieux-Montréal maintains ongoing and regular relationships with owners, promoters, investors and other stakeholders in the area of real estate development, in order to encourage the development of the area's immovable, whether it be for residential or commercial use. </li></ul><ul><li>The Bureau pays particular attention to the rehabilitation of vacant or obsolescent buildings . </li></ul>UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI
  27. 27. The Bureau de promotion et de mise en valeur du Vieux-Montréal <ul><li>The Bureau provides front-line services and information to people and companies interested in undertaking real estate development projects in Old-Montreal. It also ensures the promotion of various municipal and governmental programs designed to assist in the renovation, restoration and recycling of immovables in the historical district. </li></ul><ul><li>Hotel Development in Old Montréal </li></ul><ul><ul><ul><ul><ul><li>Financial Assistance Programs </li></ul></ul></ul></ul></ul>UQAM-Geography Department Copyright, 2005 © Geronimi Martine.canada GERONIMI
  28. 28. Recent Realization <ul><li>Saint-Sulpice Hotel </li></ul><ul><li>108 suites </li></ul><ul><li>12M $can </li></ul><ul><li>The Bureau </li></ul><ul><li>prepared and sold </li></ul><ul><li>the land. </li></ul><ul><li>Furnished environmental and archeological studies </li></ul>UQAM-Geography Department Copyright, 2005© Geronimi Martine.canada GERONIMI Combining condominium-style comfort and luxury hotel service, the first Condo-Hotel in Montréal has been developed in the tradition of the great European residences. Nestled against Notre-Dame Basilica, the Saint-Sulpice is located on the site of the historic former home of the soldier, fur trader and Seigneur Charles Le Moyne. Le Saint-Sulpice, 414 Saint-Sulpice Street, Montreal
  29. 29. On the web Action Plan for Old Montreal Copyright, 2005© Geronimi Martine.canada GERONIMI UQAM-Geography Department

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