College Assignment

1. ENTERPRISE
DEVELOPMENT
PRESENTATION: UBER
Barry O’Driscoll
(C00215072) and Calum
Ennis (C00218253)

2. BACKGROUND/HISTORY
- Founded in March 2009 by Garrett Camp and Travis Kalanick
- American multinational transportation network company (TNC)
offering services that include peer-to-peer ridesharing, ride service
hailing, food delivery, and a bicycle-sharing system.
- Services accessed via its websites and mobile apps.
- Headquarters : San Francisco, USA.
- July 5 2009, first Uber trip ever across San Francisco.
- Launched internationally in 2012, Paris

3. APPS (AVAILABLE IN IRELAND)
UBER- Ridesharing App
UBER EATS- Food Delivery App
UBER DRIVER- App for The Drivers

4. COMPETITORS (OFFICIALLY NAMED
BY UBER)
- Ride-Hailing Companies: Lyft, Ola, Careem, Didi, Taxify and
Yandex.Taxi
- Personal Mobility Businesses: Motivate (owned by Lyft), Lime, Bird
and Skip
- Food delivery businesses: GrubHub, DoorDash, Deliveroo, Swiggy,
Postmates, Zomato, Delivery Hero, Just Eat, Takeaway.com and
Amazon.
- Driverless Vehicle Firms: Tesla, Alphabet’s Waymo, GM’s Cruise
Automation, Apple, Zoox, Aptiv, May Mobility, Pronto.ai, Aurora and
Nuro

5. CHALLENGES
- Taxes: Subject to city and state taxes.
- Risk of Being an Uber Driver: Drivers face risk when working in
cities or
countries that have banned the company.
- International Expansion Has Risks: As Uber expands outside the
United States, it increases its operational risks. In Asia, for example,
the ratio of taxis to population are higher than in America.

6. WHY ARE THEY SO SUCCESSFUL
- Spotted the gap in the market: Taxi services can be unreliable,
relying on you having a taxi number, right money with you and not
being quite sure who might pick you up.
- Adopt Technology: Uber cleverly based the business on technology
at its core.
- Embraced Marketing: Sponsorship of major events and publicity
‘stunts’ such as the motorcades on President’s Day, where their
tagline was “This President’s Day, take a trip in the UBERcade”.
- Harnessed the Crowd - Utilized the ‘recommend a friend’ tactic,
encouraging existing users to spread the word about their service.

7. FINANCES (2018)
- Revenue:US$11.27 billion
- Operating income: US$2.836 billion
- Net income: US$1.8 billion
- Total assets: Increase US$23.988 billion
- Total equity: Increase US$10.333 billion
- Proves that Uber is a Highly Profitable Company.

8. REFERENCES
https://www.cnbc.com/2019/04/11/uber-s-1-risk-factors-
competitors-deleteuber-cpaign-reputation.html
https://www.investopedia.com/articles/personal-
finance/111015/story-uber.asp
https://investor.uber.com/financials/default.aspx