Barbara Kaplan has over 20 years of experience in senior marketing and business development roles at large and mid-sized law firms. In 2005, she founded BSK Strategies to help law firms, practice groups, and individual lawyers increase revenue through branding, business development, and thought leadership strategies. She is recognized for integrating marketing activities into firm culture and leveraging results to help clients meet new challenges and growth goals.

1. Barbara S. Kaplan
Biography & Testimonials
barbara@bskstrategies.com • www.bskstrategies.com • www.linkedin.com/in/barbarakaplanprofile • 484.431.7068
Barbara has held senior level
marketing and business development “I often said that the law firms Barbara worked with were lucky to get someone
roles at a global AmLaw 100 firm, so truly passionate about law firm marketing and helping lawyers succeed. Her
enthusiasm was contagious. She built a department that gave marketing a new level
a mid-Atlantic regional firm, and an
of credibility within the firm. She headed a team that was credited with making a
insurance defense firm. material difference in how the firm was perceived. The business development
function became a centralized resource of talent, knowledge and experience that
In 2005, Barbara founded BSK Strategies. helped the firm compete for and earn new work from existing and new clients.
She works with firms, practice groups Barbara understood the role of marketing in a law firm and knew how to make it
and individual lawyers to increase happen.”
revenue and client retention by helping - David H. Freeman, J.D., Founder and CEO
them build their brands, target and win David Freeman Consulting Group LLC
new and higher-value clients, leverage
thought leadership, and develop new ways to distinguish themselves in today’s
competitive legal marketplace.
“Over the last year, Barbara has provided me with the tools necessary to become a
successful rainmaker. Before meeting her, I was overwhelmed by the prospect of
Barbara’s recent work includes: business development. Since that time, Barbara has helped me focus my marketing
• Leading business development skills-building programs efforts. She has helped me formulate a plan to market my brand inside my personal
• One-on-one business development coaching network. Barbara has also provided me with creative ideas for expanding my
• mplementing systems to organize and streamline business
I network and identifying productive business development opportunities.”
development activity
• riting persuasive copy for web and social media, electronic
W - Senior Associate
Obermayer Rebmann Maxwell Hippel LLP
communications and printed materials
• Developing firm-wide strategic marketing plans
• acilitating workshops and retreats to create buy-in and
F
commitment to action
“Barbara has been a consultant to the marketing department at Day Pitney for the
last year and a half. She worked with us consistently over that time providing high-
She is recognized by her clients for integrating marketing activity into their caliber work on assignments ranging from web content, biographies, and practice
culture and business environment, leveraging and building upon results, and group descriptions to RFPs, market research, competitive intelligence and business
stretching their comfort zones to help them meet new challenges and attain development events. She could always be counted on when we were in a pinch. Her
their next level of growth. consultative approach made each assignment better-planned and executed. Her
attention to detail is high and her substantive knowledge of the law is strong.
Barbara served on the Steering Committee of the Delaware Valley Law Firm Barbara is one of the very few consultants whom we introduced to our lawyers
Marketing Group, and is a member of the Legal Marketing Association and and allowed to contact our clients.”
- Former Chief Marketing Officer
the Law Practice Management section of the American Bar Association. She
Day Pitney LLP
speaks and writes frequently on law firm marketing and business development.