Story Portfolio 2011

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Story Portfolio 2011

  1. 1. Jacqueline Foley Stories that Stick
  2. 2. What clients say about Jacqueline “ One of the best communicators in Canada.” – Lisa Martin, Founder, Briefcase Moms & Cornerview Communications (sold to National in 1995) “ Really understands our business and how to communicate our services to a consumer audience.” – Mike Krunic, Director of Marketing, Bayshore Home Health “ A trusted partner who helps me maximize opportunities for building our brand.” – Katherine Halpenny, Director of Marketing & Development, WoodGreen Community Services “ Excellent at helping our clients really understand their marketing/communications needs. She is a valuable part of our team.” – Maria & Emmanuel Papadakis, Principals at d’na (design)
  3. 3. Brands I’ve worked on
  4. 4. NetSuite Developed an employer brand campaign for NetSuite – who was competing with well known brands (Yahoo, SAP, etc.) to attract dynamic, entrepreneurial talent to their organization. Campaign theme : Dare to be Yourself
  5. 10. Xceed Molecullar Worked with Xceed Molecular to help them develop and communicate their unique story in order to attract new investment and customers. New positioning: Expect More from Xceed
  6. 14. Bayshore Home Health Have been working with Bayshore Home Health for more than 6 years to help build their brand in a crowded and highly competitive marketplace.
  7. 18. WoodGreen Community Services Worked with WoodGreen for 5 years to help them develop a more compelling story and set the stage for a major capital campaign.
  8. 25. HiringSmart Helped HiringSmart move their company to the next level with a rebranding exercise including a new website, brochure and e-marketing campaign. New positioning : Know your people. Know your edge
  9. 29. Talentworks Worked with Talentworks CEO to develop a unique positioning in the marketplace and to create content aimed at attracting candidates and clients. New positioning : Fueling your future
  10. 36. Publishing & Branded Content An award-winning writer, I have written for various magazines, newspapers and women’s portals. This has included creating both editorial and branded content.
  11. 40. <ul><li>Read my story at: </li></ul><ul><li>http://www.jacquelinefoley.com/story.html </li></ul>

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