Communication in a Digital Age Presentation to Kwara State Executive Council, 5th December 2019

1. Communication in a Digital Age
Banke Alawaye
Kwara State Executive Council Retreat
05.12.19

2. Overview
Digital Age in Nigeria
Why communication is so important
Case studies
How Government can communicate effectively

3. The Digital Age

4. How Nigerians are Using the Internet in 2019
149.4M
mobile subscriptions
*Source: Hootsuite We Are Social Report Jan 2019
50%of the population
connected to the internet
access the internet
on a daily basis
54%
24Mhave active social
media accounts
85%
of internet users report
that they use WhatsApp

6. Why is communication
so important?

7. Providing citizens with adequate information on
priorities, programs, and activities ensures the
legitimacy of the government and therefore
stabilizes the political situation in a country. ...
It is therefore in the interest of governments to
communicate effectively about the work they do
on behalf of their constituents.
- World Bank

8. 2 Case Studies

9. Viral Video

10. School was renovated
The girl got financial assistance
In summary… things changed
Question for you: Why did things change?
Outcomes

12. This event is changing the country
Zamfara has already passed a law to cancel
Govenor’s pensions
Public opinion has been galvanised
And there’s more to come…
Outcomes

13. How Government
can use digital
communication.

14. Own your narrative
Fact: There will be crisis…

15. Crisis Management Protocol
• Roles and responsibilities
• Escalation sequence
• Timelines
• Messaging

16. Engage with citizens

17. Communication Protocol
• Who speaks
• The core message of the administration
• The Governor’s role

18. In closing…
Security, Agriculture, Education
and Infrastructure
Development
Your Priorities

19. Speed
Communications in a digital age…
Reach
No Boundaries

20. Over To You…
Banke Alawaye
Digital Transformation Specialist
banke@bankealawaye.com
https://www.linkedin.com/in/bankealawaye/