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Publishing platforms
as metadata hubs
NISO Metadata in a Digital Age Forum
Phoenix, June 4, 2008
Kevin Cohn
Director of Client Services
1
About me
• Statistician - Carnegie Mellon University
• Publisher - Mary Ann Liebert, Inc.
• Vendor - Atypon Systems, Inc.
2
About Atypon
• Publisher services company based in Santa
Clara (SiliconValley), California
• Current clients include JSTOR, Blackwell
Synergy, and University of Chicago Press
• Technology partner for CrossRef’s citation
linking resolution system
• New clients include N Engl J Med,American
Chemical Society, BioOne, and more
3
This talk is about...
• Providers (producers) of metadata: who they
are and how they provide it
• Consumers of metadata: who they are and
how and when they consume it
• How publishing platforms deliver metadata
from the providers to the consumers
4
Things to keep in mind
• Incoming/outgoing formats
• NLM, Dublin Core, RSS, etc.
• Transformations are needed
• Exchange mechanisms
• FTP, Z39.50, email, etc.
• Push vs. pull
5
Providers
• Authors
• Publishers
• Librarians
• Secondary publishers
• End-users
6
There is an increasing number of providers and consumers
of content metadata. This, coupled with the use of different
DTDs and exchange protocols, demands that publishers'
platforms serve as advanced metadata hubs. In this
presentation, the speaker will discuss his experience with
Atypon's publishing platform serving as a metadata hub.
7
Publishers
• Produce the majority of metadata that is
consumed within our industry
• Uploaded in submission packages to our
platform via WebDAV (FTP on steroids)
• Metadata provided as XML or SGML (the
latter to support late adopters of XML)
• NLM is the house DTD at Atypon, and is
quickly becoming the “standard,” but...
8
NLM DTD
• Did you know there are three different
versions of it?
• Archiving, Publishing, and Book
• Plus plenty of variations that are “NLM-
based” or “informed by” one of the above
• Not a standard (yet), but there is certainly a
growing path dependence (LoC, BL...)
9
NLM DTD
• Did you know there are three different
versions of it?
• Archiving, Publishing, and Book
• Plus plenty of variations that are “NLM-
based” or “informed by” one of the above
• Not a standard (yet), but there is certainly a
growing path dependence (LoC, BL...)
10
So many input formats
• NLM Journal Archiving and Interchange DTD
(v1.0 and v2.2) and Book DTD (v2.3)
• ScholarOne XML DTD
• Five proprietary XML DTDs
• Two proprietary SGML DTDs
• ONIX
• Dublin Core
11
<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD Journal Archiving and Interchange DTD v2.2 20060430//
EN" "nlm-dtd2.2/archivearticle.dtd">
<article article-type="review-article" dtd-version="2.2" xml:lang="en">
    <front>
        <journal-meta>
            <journal-id journal-id-type="publisher-id">
                jid
            </journal-id>
            <journal-title>
                The Journal of Infectious Diseases
            </journal-title>
            <issn pub-type="ppub">
                0022-1899
            </issn>
            <issn pub-type="epub">
                1537-6613
            </issn>
            <publisher>
                <publisher-name>
                    The University of Chicago Press
                </publisher-name>
            </publisher>
        </journal-meta>
        <article-meta>
            <article-id pub-id-type="doi">
                10.1086/588386
            </article-id>
            <article-id pub-id-type="msid">
                JID41197
            </article-id>
            <article-id pub-id-type="ccc">
                0022-1899/2008/19712-0001$15.00
            </article-id>
            ...
12
<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD Journal Archiving and Interchange DTD v2.2 20060430//
EN" "nlm-dtd2.2/archivearticle.dtd">
<article article-type="review-article" dtd-version="2.2" xml:lang="en">
    <front>
        <journal-meta>
            <journal-id journal-id-type="publisher-id">
                jid
            </journal-id>
            <journal-title>
                The Journal of Infectious Diseases
            </journal-title>
            <issn pub-type="ppub">
                0022-1899
            </issn>
            <issn pub-type="epub">
                1537-6613
            </issn>
            <publisher>
                <publisher-name>
                    The University of Chicago Press
                </publisher-name>
            </publisher>
        </journal-meta>
        <article-meta>
            <article-id pub-id-type="doi">
                10.1086/588386
            </article-id>
            <article-id pub-id-type="msid">
                JID41197
            </article-id>
            <article-id pub-id-type="ccc">
                0022-1899/2008/19712-0001$15.00
            </article-id>
            ...
13
            <article-categories>
                <subj-group subj-group-type="heading">
                    <subject>
                        EDITORIAL COMMENTARY
                    </subject>
                </subj-group>
            </article-categories>
            <title-group>
                <article-title>
                    A Cytomegalovirus Vaccine for Transplantation: Are We Closer?
                </article-title>
                <alt-title alt-title-type="short">
                    CMV Vaccine for Transplantation
                </alt-title>
            </title-group>
            <contrib-group>
                <contrib contrib-type="author">
                    <name>
                        <given-names>
                            Vera
                        </given-names>
                        <x>
                            &nbsp;
                        </x>
                        <surname>
                            Go
                        </surname>
                    </name>
                    <x>
                         and 
                    </x>
                </contrib>
                <contrib contrib-type="author">
                    <name>
                        ...
14
                        <given-names>
                            Richard&nbsp;B.
                        </given-names>
                        <x>
                            &nbsp;
                        </x>
                        <surname>
                            Pollard
                        </surname>
                    </name>
                </contrib>
                <aff id="aff_1">
                    University of California, Davis, Health System, Sacramento
                </aff>
            </contrib-group>
            <author-notes>
                <corresp>
                    Reprints or correspondence: Dr. Richard B. Pollard, Div. of Infectious Dis
eases, Dept. of Internal Medicine, University of California, Davis, Health System, 4150 V St., 
PSSB Suite G500, Sacramento, CA 95817 (
                    <email xlink:href="mailto:rbpollard@ucdavis.edu">
                        rbpollard@ucdavis.edu
                    </email>).
                </corresp>
            </author-notes>
            <pub-date pub-type="ppub">
                <day>
                    15
                </day>
                <month>
                    06
                </month>
                <year>
                    2008
                </year> ...
15
                <string-date>
                    15 June 2008
                </string-date>
            </pub-date>
            <pub-date pub-type="epub">
                <day>
                    29
                </day>
                <month>
                    04
                </month>
                <year>
                    2008
                </year>
                <string-date>
                    29 April 2008
                </string-date>
            </pub-date>
            <volume>
                197
            </volume>
            <issue>
                12
            </issue>
            <fpage>
                1631
            </fpage>
            <lpage>
                1633
            </lpage>
            <history>
                <date date-type="received">
                    <day>
                        11
                    </day> ...
16
                    <month>
                        02
                    </month>
                    <year>
                        2008
                    </year>
                    <string-date>
                        11 February 2008
                    </string-date>
                </date>
                <date date-type="accepted">
                    <day>
                        11
                    </day>
                    <month>
                        02
                    </month>
                    <year>
                        2008
                    </year>
                    <string-date>
                        11 February 2008
                    </string-date>
                </date>
                <string-date>
                    Received 11 February 2008; accepted 11 February 2008; electronically publi
shed 29 April 2008.
                </string-date>
            </history>
            <permissions>
                <copyright-statement>
                    &copy; 2008 by the Infectious Diseases Society of America.
All rights reserved.
                </copyright-statement>
                ...
17
                <copyright-year>
                    2008
                </copyright-year>
                <copyright-holder>
                    The Infectious Diseases Society of America
                </copyright-holder>
            </permissions>
        </article-meta>
        <notes notes-type="footnote">
            <fn-group>
                <fn id="fn1">
                    <p>
                        Potential conflicts of interest: R.B.P. has received grant support fro
m Boehringer&hyphen;Ingelheim Pharmaceuticals, Hoffman LaRoche, Kronis Pharmaceuticals, Merck, 
Pfizer, Schering Plough, and Tibotec; is a consultant for Abbott Laboratories, Genetic Immunit
y, Tobira, Tibotec, and VirxSys; and is on the speakers' bureau for Bristol&hyphen;Myers Squib
b, Gilead, and Pfizer. V.G. reports no potential conflicts.
                    </p>
                </fn>
                <fn id="fn2">
                    <p>
                        (See the article by 
                        <ext-link ext-link-type="uri" xlink:href="http://dx.doi.org/
10.1086/588385">
                            Wloch et al.
                        </ext-link>, on pages 1634&ndash;42.)
                    </p>
                </fn>
            </fn-group>
        </notes>
    </front>
18
                <copyright-year>
                    2008
                </copyright-year>
                <copyright-holder>
                    The Infectious Diseases Society of America
                </copyright-holder>
            </permissions>
        </article-meta>
        <notes notes-type="footnote">
            <fn-group>
                <fn id="fn1">
                    <p>
                        Potential conflicts of interest: R.B.P. has received grant support fro
m Boehringer&hyphen;Ingelheim Pharmaceuticals, Hoffman LaRoche, Kronis Pharmaceuticals, Merck, 
Pfizer, Schering Plough, and Tibotec; is a consultant for Abbott Laboratories, Genetic Immunit
y, Tobira, Tibotec, and VirxSys; and is on the speakers' bureau for Bristol&hyphen;Myers Squib
b, Gilead, and Pfizer. V.G. reports no potential conflicts.
                    </p>
                </fn>
                <fn id="fn2">
                    <p>
                        (See the article by 
                        <ext-link ext-link-type="uri" xlink:href="http://dx.doi.org/
10.1086/588385">
                            Wloch et al.
                        </ext-link>, on pages 1634&ndash;42.)
                    </p>
                </fn>
            </fn-group>
        </notes>
    </front>
18
                <copyright-year>
                    2008
                </copyright-year>
                <copyright-holder>
                    The Infectious Diseases Society of America
                </copyright-holder>
            </permissions>
        </article-meta>
        <notes notes-type="footnote">
            <fn-group>
                <fn id="fn1">
                    <p>
                        Potential conflicts of interest: R.B.P. has received grant support fro
m Boehringer&hyphen;Ingelheim Pharmaceuticals, Hoffman LaRoche, Kronis Pharmaceuticals, Merck, 
Pfizer, Schering Plough, and Tibotec; is a consultant for Abbott Laboratories, Genetic Immunit
y, Tobira, Tibotec, and VirxSys; and is on the speakers' bureau for Bristol&hyphen;Myers Squib
b, Gilead, and Pfizer. V.G. reports no potential conflicts.
                    </p>
                </fn>
                <fn id="fn2">
                    <p>
                        (See the article by 
                        <ext-link ext-link-type="uri" xlink:href="http://dx.doi.org/
10.1086/588385">
                            Wloch et al.
                        </ext-link>, on pages 1634&ndash;42.)
                    </p>
                </fn>
            </fn-group>
        </notes>
    </front>
95 lines (3,999 characters) of front matter
18
Data elements
• Publisher name
• Journal title
• Journal identifiers (e.g., ISSN)
• Issue identifiers (volume, issue)
• Article title
• Article type
• Article identifiers (e.g., DOI)
• Authors, affiliations, and contact information
• Publication dates
• Copyright and permissions
• Abstract
19
20
20
21
21
87 lines (7,839 characters) of back matter
21
22
“Figures and tables represent the distilled essence of research communicated in
academic articles. Although the analysis contained in the surrounding text is
important, it is clear that researchers are eager to view the actual data collected,
observed, or modeled to determine the article’s relevance to their own work.”
http://info.csa.com/csaillustrata/whitepaper/CSAIllustrataWhitePaper.pdf
23
Problems emerge
• What do we mean by “metadata?”
• Anything and everything that describes
content—including the content itself
• How do we control all of these formats?
• We haven’t even started to look at output
formats (consumers)
24
Consumers
• Much more varied than the providers, but by
and large have the same basic needs
• Many legacy applications/workflows rely on
aging formats and protocols
• Some are not sophisticated enough to
handle rich metadata
• Title-level metadata only in some cases
(not getting down to the item level)
25
Consumers
• A&Is (various)
• Aggregators (various, but chiefly NLM)
• Archivers (various, but chiefly NLM)
• Booksellers (ONIX)
• CrossRef (CrossRef XML)
• End-users (various)
• Google (NLM)
• Libraries (MARC, Dublin Core via OAI-PMH, OpenURL)
• Subscription agents (ONIX SRN)
• And many more...
26
End-users as consumers
• End-users consume metadata in more ways
than you may think
• RSS
• Citation export
• Social bookmarking
• Federated search
27
Ref. mgmt. software
• BibTeX
• EndNote
• ProCite
• Reference Manager
28
BibTeX
@article{,
author = {Go,Vera and Pollard,Richard B.},
title = {A CytomegalovirusVaccine for Transplantation:Are We Closer?},
journal = {The Journal of Infectious Diseases},
volume = {197},
number = {12},
pages = {1631-1633},
year = {2008},
doi = {10.1086/588386},
URL = {http://dx.doi.org/10.1086/588386},
eprint = {http://dx.doi.org/10.1086/588386}
}
29
EndNote
%0 Journal Article
%A Go,Vera
%A Pollard,Richard B.
%T A CytomegalovirusVaccine for Transplantation:Are We Closer?
%D 2008
%J The Journal of Infectious Diseases
%P 1631-1633
%V 197
%N 12
%R doi:10.1086/588386
%U http://dx.doi.org/10.1086/588386
30
ProCite
PT - JOUR
A1 - Go,Vera
A1 - Pollard,Richard B.
T1 - A CytomegalovirusVaccine for Transplantation:Are We Closer?
Y1 - 2008
JF - The Journal of Infectious Diseases
JO - The Journal of Infectious Diseases
SP - 1631
EP - 1633
VL - 197
IS - 12
M3 - doi:10.1086/588386
UR - http://dx.doi.org/10.1086/588386
31
Reference Manager
TY - JOUR
A1 - Go,Vera
A1 - Pollard,Richard B.
T1 - A CytomegalovirusVaccine for Transplantation:Are We Closer?
Y1 - 2008/06/167
JF - The Journal of Infectious Diseases
JO - The Journal of Infectious Diseases
SP - 1631
EP - 1633
VL - 197
IS - 12
N1 - doi: 10.1086/588386
UR - http://dx.doi.org/10.1086/588386
32
http://en.wikipedia.org/wiki/Comparison_of_reference_management_software
33
Problems
• Too many formats
• Too many exchange protocols
• Too much metadata being lost
• Reference management software is an
exception
34
Path dependence
• “A social process grounded in a dynamic of
‘increasing returns’” Am. Pol. Sci. Rev. 2000, 94(2): 251-267
• QWERTY
• VHS
• MARC
• More than 10 variations
• NLM
35
A CrossRef solution?
• CrossRef already holds authoritative
metadata for the majority of journals
• In a single, unified XML schema for
maximum interoperability
• Could easily expose this metadata to the
various consumers in the formats required
• Publishers would eliminate a lot of
complexity if they agreed to this
36
What must vendors do?
• Leverage standards (XML and XSL) to ease
ingestion, transformation, and syndication
• Encourage interoperability by using the NLM
DTD whenever possible
• Support a multitude of exchange protocols
(consolidation is not happening soon)
• Participate in industry forums like this one
to understand the needs
37
How can NISO help?
• Standards are critical in the provision and
consumption of metadata
• Formats, e.g., NLM DTD
• Exchange mechanisms
• Unique identifiers (DOI)
• Continuing to bring providers and
consumers together to communicate
38
If you are a consumer of our clients’ metadata, and you don’t
think they’re doing a good enough job of getting it to you in
the way you need it (or if you have a request for enhancing
the flow of information), let us know.
39
Thank you
Kevin Cohn
kcohn@atypon.com
40

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