Problem Faced By Small Land Holding Farmers
• Organised Agriculture has
about 0.35% Shares in
Employment and about
1.08% Shares in Net
• Agriculture and forestry
has 63.9% of Share of
Unorganised Sector in
terms of labour input
• No. of Farmers under Organic
– Process Full organic 351297
– In-conversion 246576 Total 597873
• Only 10-15% of profit goes
Problems Faced By Urban Population
• Unavailability of Organic Vegetables
– Most vegetables artificially produced,
with high content of fertilizers and
– Organic products unavailable or scarce
– Time constraint for people to visit
• Land Usability and Maintenance:
- Every residential township has to allot
certain percentage of land as free space.
- Free space starts of as park or garden but
turns into a dump-yard due to lack of
• Unhygienic Subji-Mandis
533 million in
0 10 20 30 40
Min % of Open Space recommended
in Urban Townships
• Increase in Urban Immigrants from
- Unemployment and lack of
Organic Landscape of India
Area under Organic management (in Ha)
•Provide safe and fresh organic vegetables.
•Cultivate vegetables in front of customers and pluck them directly
•Ensure financial and technical help to farmers who switch to organic
•We will employ certified organic farmers to cultivate on farm land
which is basically the free space within the residential complex.
•Since the produce from this farm will be insufficient to meet the
demands of all the residents, we’ll also outsource vegetables
produced organically on farms located on city outskirts.
•These vegetables will be sold in retail stores located inside the
residential complex under organic section, with minimum margin.
•Premium vegetables: Customers have an option to pluck vegetables
directly from farm on payment of premium charges.
•Outsourced vegetables are sold with minimum margin so as to provide
maximum profit to farmers.
•Residents will be ensured on the quality of products.
•We can very easily provide free home delivery as retail stores will be in
the same residential complex.
Working And Sustainability
domestic market to
and thus more profit
- Marginal Profit
from Sale of
-Major Profit form
products grown in
- Revenue from
spent on providing
to farmers, logistics
-Availability of organic
products at much
- Premium Charges for
-Free of cost
maintenance of Public
and Society parks
-Shop@farm as a
- Freedom from
- We have to ensure that organic certifications to farmers cultivating in small fields on city outskirts whose products we
have been outsourcing for sale in our retail stores.
- We have to obtain organic certification for all our farms established inside residential complexes.
-We plan to extend to other townships like academic institutions (IITs or Sainik Schools), hospitals etc which have quite
a lot of unutilized land.
-We aim for a catchment area of 4 sq km, spread on an acre with a potential customer base of 38,000 customers.
-We will have an e-Window for our retail store.
- Acquire 4000 sq feet land for farming
- Mainly free spaces in residential townships and societies.
- Employ local organic farmer for in farm production of premium vegetables.
- Outsourcing organic products from outskirts.
We require funding only in phase one of our operation. During this period, we will
be working on two or three farms. After this, we will enter in start making profit, thus
chain of outsourced
certifications of locals
• Farmers are still very conservative. They don’t like to
practice contract farming.
• Builders might not be willing to incorporate shop@farm.
• We will have to start off with certified organic farmers
and provide them enough incentives. They will be
provided decent wages and a place to live inside the
• Builders will have to be convinced about the success of
the plan. Incorporating a bio-farm in their housing
society can act as a huge value addition and can increase
the price of the apartment.
• Training Manual Certification and Inspection Systems in Organic Farming in India,
Compiled by Dr. A.K. Yadav, Government of India, Ministry of Agriculture, Department of
Agriculture and Cooperation, National Centre of Organic Farming
• The Restructuring of the Unorganised Sector in India, Funded Under the Planning
Commission Scheme of Socio-Economic Research, Sheila Bhalla, Visiting Professor,
Institute for Human Development
• "Measurement of Informal Sector - The Indian Experience - Country paper India", Fourth
Meeting of the Group on Informal Sector Statistics, Doc. 14 ILO, Geneva 28-30 Aug. 2000.
• Report of the Committee on Unorganised Sector Statistics
• The unorganised sector employment estimates are derived as a residual by subtracting
organised sector estimates from usual principal and subsidiary status (UPSS) employment
estimates interpolated for the mid-points of the NSS Rounds.
• Net domestic product figures are derived from the table on page 9 of "Measurement of
Informal Sector - The Indian Experience - Country paper India", Fourth Meeting of the
Group on Informal Sector Statistics, Doc. 14 ILO, Geneva 28-30 Aug. 2000