Mushroom cultivation in india

1. MUSHROOM CULTIVATION AND
MARKETING
Presented By – Bagish Mishra
(MBA- Agribusiness , IM-BHU)

2. AGENDA
• INTRODUCTION
• NUTRITIONAL VALUE
• PRODUCTION
• OYESTER MUSHROOM
• BUTTON MUSHROOM
• VALUE ADDED PRODUCTS
• MARKETING ANALYSIS AND TARGET MARKETS
• MARKETING STRATEGIES AND MANAGEMENT

3. INTRODUCTION
• Mushroom is a fungi producing a fleshy fruiting body, especially one consisting of a
stalk with an umbrella cap
• It has two part : cap like structure is known as pileus, attached with thread like
structure mycelia.
Oyster mushroom
Button mushroom

4. NUTRITIONAL VALUE OF EDIBLE MUSHROOM
• Mushrooms are low in calories, high in fiber, and contain many important vitamins
and minerals. Some also have medicinal properties such as complex
carbohydrates that strengthen the immune system.
• Protein - most mushrooms have a high protein content, usually around 20-30% by
dry weight.
Various protein powder and
medicinal supplement are
available in market.

5. PRODUCTION
REQUIREMENTS
• SPAWN
• PADDY STRAW/SAW DUST OF RUBBER
• POLYTHENE BAG
• POLYTHENE SHEET
• POTASSIUM PERMANGANATE / FARMALINE
Spawn works a seed material in cultivation
Medium for the cultivation
Packaging material of medium
For the purpose of preparing the paddy straw
For sterilization purpose

6. PRODUCTION OF OYSTER MUSHROOM
Preparing the straw You will
need sterilized straw. The straw
has to be 60% moist
Spores grow out from the sides
of the bag, so it is important to
distribute the spores along the
edges
Layering Pack in four inches of
straw. Repeat the process three
more times. After the last layer of
spore, pack in two inches of
straw.

7. INPUT OUTPUT RATIO
INPUT
PADDY STRAW – 10 KG @
40Rs.
FARMALINE 100 Ml @30Rs.
POLYTHENE bag 5 piece @
5Rs.
LABOUR ,1 person @ 200Rs
SPAWN 500 gram @70Rs
WATER 100 liter @ FREE
TOTAL COST = 345Rs
OUTPUT
YIELD – 9KG Mushroom
SELLING PRICE 115Rs/KG
GROSS INCOME 1035 Rs
NET INCOME 1035-345 =
690Rs
INPUT OUTPUT RATIO
1:2

8. PRODUCTION OF BUTTON MUSHROOM
SPAWNING
AND SPAWN
RUN
CASING
APPLICATIO
N
CASE RUN
AND
PIN-HEAD
HARVESTIN
G
Good quality compost with
temperature of 25 degree celcius
Mixing of grain based spawn of
A.bisporus under clean
conditions RH:95% • CO2
concentration:1.0-1.5%
Case run is done at a temperature
of 24± 1˚C, RH-95% and Co2>7500
ppm. • There is no requirement for
fresh air introducton during case run
Casing is a 3-4 thick layer of soil
applied on the top of spawn run
compost and is a pre- requisite for
fructification in mushroom Well
decomposed Farm Yard Manure
(FYM) preferably two years old
Mushrooms with 4-5cm dia., with hard
pileus and closed veil are ready for the
harvest harvested by holding them
between forefinger and thumb and
rotating in clockwise 0r anticlockwise
direction.

9. VALUE ADDED MUSHROOM PRODUCT
MUSHROOM JERKY
PICKLED MUSHROOMS
MUSHROOM SEASONINGS
DRIED MUSHROOMS
Simply remove the gills, clean and marinate in diluted soy
sauce ( for an hour or so, then drain. The mushrooms can
be sliced or left whole. Bake until tender, then place in a
food dryer/dehydrator until dry
Mushroom can be customized with other foods, like
onions, or seasoned with a variety of herbs or spices, like
garlic.
A blend of finely ground dried mushrooms and coarsely-
ground sea salt is a popular item at farmer’s markets
Most mushroom varieties can be dried whole or dried in
slices about 1/4 inch thick. You’ll need a food dehydrator
and packaging

10. MARKET ANALYSIS
MARKET TRENDS :
1. Increase In Processed Food Consumption .
2. Love For Consuming Food That Is Healthy .
3. Ease Of Growing Mushrooms .
4. Mushroom Market Is Filled With Intense Competitors
Small, Medium And Large Scale .

11. TARGET MARKETS
There Huge Target Market Available To Buy Mushrooms
• A) Local Health Food Stores
• B) Households
• C) Farmers’ Markets
• D) Supermarkets
• E) Restaurants Hotels
• F) Factory Cafeterias
• G) College Cafeterias
• H) Caterers And Catering Services .
strategy

12. MARKETING STRATEGIES
1. Creating A Unique Website With User Friendly Interface .
2. Participating In All Food Festivals And Trade Fairs For Networking Purposes
3. Make Use Of Our Social Media Platforms
4. Placing Adverts In Local Newspapers, Food And Lifestyle Magazines
5. Focus on Different Kinds Of Fresh Mushrooms Such As Button, Shiitake,
Oyster, Enoki
6. Extra money generation by Processed Mushrooms (Frozen, Dried, Canned)

13. MARKET MANAGEMENT
Talk to potential
buyers about
volume and
prices.
Consider reselling
other growers’
mushrooms to
offer more variety
and larger volume.
Talk to other
producers and
perhaps a
consultant about
production
systems.
Proper research
and focus on
product
,Promotion, place,
price
Product
Brand
service
packaging
Place
Market
Channel
Distribution
Price
Discount
offer
Credit policy
Promotion
Advertising
publicity
Sales promotion

14. CONCLUSIONS
To Ensure Nutritional Food For Every Family .
Gain maximum profit by low cost input .
Best Income Source For Small Land Holders And Landless Farmers.
Input Output Ratio In Rice =1:1.34 , Hence Proved That Mushroom
Production Can Be Best Option For Extra Income .
Market For The Mushroom Is Rapidly Growing .

15. Thank You
For Your Attention