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The control process

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Babasab Patil
Babasab Patil

The control process

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Chapter 10 Marketing Strategy Reformulation: The Control Process
Definitions ,[object Object],[object Object],[object Object],[object Object]
Strategic Change ,[object Object],[object Object],[object Object],[object Object],[object Object]
Operations Control: Marketing-Cost Analysis ,[object Object],[object Object],[object Object],Purpose is to assign costs to marketing activities or segments to accurately reflect their financial contribution to the organization
Operations Control: Product-Service Mix Control ,[object Object],[object Object],[object Object]
Operations Control: Sales Control ,[object Object],[object Object],Directs attention to the behavioral and cost aspects of sales activity
Operations Control: Marketing Channel Control ,[object Object],[object Object],[object Object],[object Object],[object Object]
Considerations in Marketing Control ,[object Object],[object Object],[object Object],[object Object]

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