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The State of Green IT
    Chris Mines, Forrester Research, Inc.


                         Full Webinar with Audio at:
   ...
Leading companies are (still) going green…


                                                                            T...
What do these corporate green
                                     initiatives have to do with IT?



                    ...
The state of green IT adoption, mid-2009

     • Green concerns of IT organizations not going away, but bumped
       down...
Recession causing some to slow down, others to
    speed up green IT efforts




5   Entire contents © 2009 Forrester Rese...
Cost reduction the overwhelming motivator for green IT




6   Entire contents © 2009 Forrester Research, Inc. All rights ...
Motivations vary by region




7   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Environmental concerns now embedded into IT
    planning




8   Entire contents © 2009 Forrester Research, Inc. All right...
Flattening in adoption of green IT action plans




9   Entire contents © 2009 Forrester Research, Inc. All rights reserve...
Environmental criteria routinely incorporated into IT
     purchasing decisions




10   Entire contents © 2009 Forrester ...
Flattening in green IT services engagements




11   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Data center energy efficiency pretty well along




12   Entire contents © 2009 Forrester Research, Inc. All rights reserv...
Likewise, distributed IT efficiency broadly implemented




13   Entire contents © 2009 Forrester Research, Inc. All right...
So…where do you start?
     STRATEGIES…                                                            TACTICS…
      • Align ...
Summary

      • Green activities of IT organizations are past the
        point of no-return.
                 – But bump...
For More Information
Matt Lefer, Tel: +1-650-641-6017 Email: mlefer@bdna.com
Email: Marketing@bdna.com


             Full...
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BDNA - Forrester Green IT Webinar

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Overview of Green IT initiatives and the state of Green IT by Forrester Analyst Chris Mines.

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BDNA - Forrester Green IT Webinar

  1. 1. The State of Green IT Chris Mines, Forrester Research, Inc. Full Webinar with Audio at: BDNA.com/gw 1 Confidential & Proprietary
  2. 2. Leading companies are (still) going green… Tesco Chief: “We Must Go Green” Slashes CO2 Emissions Japanese Steel Makers to Eco-magination Revenue Hit $17 Billion Cut GHG Emissions by 30% In 2008 Anheuser-Busch To Pour 5 Billion Green Beers In 2009 Announces Global Responsible Sourcing Initiative at China Summit Electrolux Will Slash Energy Abbott Cuts CO2 Emissions Use a Further 15% by 2012 and Water Use by 15% in 2008 2 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  3. 3. What do these corporate green initiatives have to do with IT? Everything. 3 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  4. 4. The state of green IT adoption, mid-2009 • Green concerns of IT organizations not going away, but bumped down on the priority list – Capital-intensive refresh or new-build projects in particular have slowed. – But, some companies accelerating their sustainability efforts. • Cost-reduction the overwhelming motivation for pursuing green IT initiatives. – Risk mitigation and growth/differentiation will reemerge post- recession. • IT buyers making green procurement criteria more rigorous. • IT organizations tackling the “other 90%” by enabling green business processes beyond the IT infrastructure & operations. – Energy & environmental management (EEM) software systems developing a new layer of corporate asset control. 4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  5. 5. Recession causing some to slow down, others to speed up green IT efforts 5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  6. 6. Cost reduction the overwhelming motivator for green IT 6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  7. 7. Motivations vary by region 7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  8. 8. Environmental concerns now embedded into IT planning 8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  9. 9. Flattening in adoption of green IT action plans 9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  10. 10. Environmental criteria routinely incorporated into IT purchasing decisions 10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  11. 11. Flattening in green IT services engagements 11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  12. 12. Data center energy efficiency pretty well along 12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  13. 13. Likewise, distributed IT efficiency broadly implemented 13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  14. 14. So…where do you start? STRATEGIES… TACTICS… • Align eco with eco • Set your baselines – Energy consumption, asset – Build organizational inventories, … alignment for improving • Start at the top of the IT stack, not environmental and cost the bottom outcomes – App portfolio rationalization • Think process & people, not creates hardware consolidation just technology • Be aggressive about storage – Focus on assessment, – Virtualization, de-duping, tiering procurement, and • Get beyond the data center employee engagement – PC power management • Position IT as an enabler for – Printer fleet consolidation green enterprise initiatives • Build green metrics into business KPIs and performance plans – Build on IT’s expertise and 14 infrastructure Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  15. 15. Summary • Green activities of IT organizations are past the point of no-return. – But bumped down on the priority list for many companies. • Cost-reduction the overwhelming motivation for pursuing green IT initiatives. • IT vendors seeing green decision criteria as a fact of life in customer RFPs. • Enterprises must choose from a broad portfolio of strategies and tactics to start or accelerate their green IT programs. 15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  16. 16. For More Information Matt Lefer, Tel: +1-650-641-6017 Email: mlefer@bdna.com Email: Marketing@bdna.com Full Webinar with Audio at: BDNA.com/gw

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