Finland
– Competitive Edge for Your Datacenter
Finland – Competitive Edge for Your Datacenter


                 The Challenge


                 The Solution – Finland
...
The Challenge

                                Business                                             Technology

     Incr...
Managing Total Costs


                                                                                                   ...
Energy Efficiency and Sustainability

                               Energy Efficiency                                    ...
Finland – Competitive Edge for Your Datacenter


                 The Challenge


                 The Solution – Finland
...
The Solution – Finland

    Leading edge know-                   Finland has a long proven track record of taking excelle...
The Basic Enablers Are There

                 Energy and Free Cooling                   Fiber and Electricity Network    ...
Extreme Stable Electricity Distribution Grid

                 Fingrid Transmission Reliability                           ...
Eurostat Electricity Prices 22/2010




10         DC/Jari P. Ängeslevä
                                  Data extracted o...
Cost Savings Over 10 Years

                     Example of Data Center                                                   ...
“Great Place To Be – The Best Actually”




                                                                           Fin...
Value for different Customers

                             Co-location                                Value Adding       ...
Finnish Value Proposition


       “Since early industrialization Finland
            has always taken good care of energ...
Finland – Competitive Edge for Your Datacenter


                  The Challenge


                  The Solution – Finlan...
Re-use of Paper Mill – Google example

              Google’s criteria when selecting locations
                          ...
Eco-Efficiency for Data Centers – Helsingin energia

                         Beyond the Data Center


      The solution...
Energy and Cooling as a Service – Fortum

                    Full Service and Key Benefits                               ...
Uninterrupted Efficiency – Powered by ABB

                   Uninterrupted Efficiency as a Service


      Maximized Cri...
How Would You Like Your Green Field ?

                      Where the Wind is Blowing                                    ...
What Can We Do for You?

                                  Tell us what you need – we tell you how to make it happen!

  ...
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Dc finland presentation 2010 final

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The best place for your next Green Data Center.

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Dc finland presentation 2010 final

  1. 1. Finland – Competitive Edge for Your Datacenter
  2. 2. Finland – Competitive Edge for Your Datacenter The Challenge The Solution – Finland Examples of Innovation at Work 2 11.10.2010 DC/Jari P. Ängeslevä
  3. 3. The Challenge Business Technology  Increasing competition is driving cost-efficiency and  Consolidation and higher density. Increasing speed and increasing energy and cooling expenses are density of computer hardware are resulting in greater leading a paradigm shift – to business practices that generation of heat — imposing ever greater cooling drive the efficient use of energy. requirements. Increasing demand for energy efficiency is  Environmental responsibility is making the “green driving consolidation. According to IDC, energy and cooling data center” a focal point of interest. Leading expenses will grow eight times faster than the amount of organizations have recognized that environmental money spent on purchasing new servers through 2010. care and business success can work in tandem and  Energy efficiency. There will be increasing interest in data greener data centers can facilitate growth and create center energy efficiency and publicly reported PUE values a positive impact on the bottom line. (Power Use Effectiveness). Target values for new data  The infrastructure in the majority of current data centers will be around PUE 1.2 which will give data center centers is not suitable for operating high density designers and operators clear targets for coming years. systems. Building completely new data centers might  IT hardware is becoming a major contributor of carbon be a cheaper solution than reorganizing emissions, which will also increase pressures on conventionally built ones. transparency and publicly reported PUE data. Yesterday’s  The global competition will force data centers to data center design methodology, the conventional server focus on their core business, opening opportunities technologies and today's requirements will together form for a new range of service companies who have the tomorrow’s great IT challenges. skills and economies of scale to provide an increased service level and more cost-effective offerings, e.g. for energy and cooling. 3 11.10.2010 DC/Jari P. Ängeslevä
  4. 4. Managing Total Costs Power and Cooling  In the past 10 years, the spending on Power & Cooling has risen from about 10% of server cost to about 75% today, and the trend continues.  Optimizing location and utilizing true free cooling potential and existing infrastructure e.g. industrial campus (Paper Mills) you can lower costs remarkably. Management / Administration  Increasing complexity has made IT management and administration one of the major drivers of IT costs, and the trend continues.  Consolidation and virtualization makes it more effective.  Locating the operation to a place with skilled, not expensive IT personnel Source: IDC, 2009, Beyond Organizational Boundaries: Answering the Enterprise Computing Challenge and generally lower costs, you can create competitive edge. 4 11.10.2010 DC/Jari P. Ängeslevä
  5. 5. Energy Efficiency and Sustainability Energy Efficiency Sustainability  Energy is the fastest-rising cost element in a data  The most pressing reasons impacting your company's center. Management should pay attention to the adoption of Green IT? process of measuring, monitoring and modeling energy use in data centers.  By 2011 the energy cost over the life of a server will exceed the purchase price of the server itself.  By 2014 infrastructure and energy costs will account for 75% and IT for 25% of total cost of a data center. Energy 50% 20 % Personnel 15% 5% 50 % Investment projects 10% 10 % Availability - Maintenance 5% 15 % Capital Assets eg. Servers 20% Operational cost structure of a data center 5 11.10.2010 DC/Jari P. Ängeslevä Source: IDC, 2009, Beyond Organizational Boundaries: Answering the Enterprise Computing Challenge
  6. 6. Finland – Competitive Edge for Your Datacenter The Challenge The Solution – Finland Examples of Innovation at Work 6 11.10.2010 DC/Jari P. Ängeslevä
  7. 7. The Solution – Finland Leading edge know-  Finland has a long proven track record of taking excellent care of energy and capital intensive industries how in energy since the early industrialization. efficiency  Being dependent on imported energy (crude oil and coal) has forced Finland to create ultimate know- how and skills in energy efficiency. Continuity is guaranteed by major universities researching and teaching energy efficiency.  This challenge has created an innovative environment for global leading edge enterprises. E.g. ABB, one of the leading global electricity and automation technology companies, has got manufacturing sites and an extensive service network in Finland. Other examples are Helsingin Energia and Fortum, recognized for world class innovative eco-efficiency and cooling solutions. Inexpensive green  Future energy is green – Finnish domestic renewable energy production is growing strongly with energy and free significant investments in local green energy. cooling  To secure increasing energy use and keep industry energy prices on one of the most competitive levels in Europe even in the long run, there are three new nuclear power plants in progress – one in the building phase and two acknowledged plants in the design phase.  On top of this comes Finland’s free cooling potential – up to 365 days / year – decreasing total energy consumption and investments remarkably.  Over 50% of datacenter total cost of ownership (TCO by 10 years) is energy cost. By combining one of Economic Europe's lowest energy prices, available free cooling and existing infrastructure to utilize excess heat competitive edge from data centers, remarkable and sustainable competitive edge can be created.  All this is available:  in a green field environment with maximum privacy, or  in a brown field environment (e.g. Forest industry campus like Google) 7 11.10.2010 DC/Jari P. Ängeslevä
  8. 8. The Basic Enablers Are There Energy and Free Cooling Fiber and Electricity Network Safety and Privacy  Stable and one of Europe’s lowest  State of the art optical fiber network  Safe geological location and solid energy pricing with continuity in provided by Tier 1 carriers and several ground, no major natural hazards. domestic energy production. domestic telecom operators.  Secure and predictable political culture  A lot of cooling water available (sea,  Secure and fast access to the market in and transparent legislation. lakes and rivers) and optimal climate. redundant networks.  Long track record as home base for Free cooling potential up to 365 days.  Competitive pricing. energy intensive industries.  Existing infrastructure to utilize excess  Extreme stable electricity distribution  The government is not authorized to heat and world class enterprises to grid; last five years only one yearly wiretap Internet traffic that crosses deliver innovative solutions for it. break (max 1 to 2 minutes downtime). Finland's borders. Space and Customers Access to Human Resources Economic Incentives  A lot of inexpensive land for privacy.  Major universities and colleges offer  National and European investment  Several optimal paper industry sites world class knowledge in energy incentive programs available. with integrated energy production and efficiency.  Comprehends initial investments and cooling facilities on site.  Extraordinary technical skills, as well as e.g. training of personnel.  Strategic position serving Europe and foreign language skills, especially  Inexpensive energy. Russia. English.  Skilled IT personnel not expensive.  Demanding domestic customers.  World class project management skills and resources available for investors.  Moderate cost of living in the whole country. 8 11.10.2010 DC/Jari P. Ängeslevä
  9. 9. Extreme Stable Electricity Distribution Grid Fingrid Transmission Reliability Yearly Failures on Fingrid Minutes Number Year Number Minutes 9 11.10.2010 DC/Jari P. Ängeslevä *Source: Energiateollisuus, 2010
  10. 10. Eurostat Electricity Prices 22/2010 10 DC/Jari P. Ängeslevä Data extracted on: 23.04.2010
  11. 11. Cost Savings Over 10 Years Example of Data Center Energy Cost Over 10 Years (€)  Data Center total use of energy 5 MW 60,0 m€  Energy use in one year 43,800 MWh  Energy use in 10 years 438,000 MWh 49,7 m€ 50,0 m€ 48,6 m€  Industry electricity prices* 44,3 m€  Finland 68,30€ / MWh 40,6 m€  Netherlands 111,00€ / MWh 40,0 m€  UK 101,20€ / MWh  Denmark 92,70€ / MWh 29,9 m€ 30,0 m€  Germany 113,40€ / MWh  Additional savings utilizing free cooling about -2% of 20,0 m€ total energy cost per month, yearly potential up to 20% (not calculated in the table above) 10,0 m€  Locating a data center in Finland enables 20 M€ in savings in electricity cost alone compared to Central Europe 0,0 m€ Finland Denmark UK Netherlands Germany 11 11.10.2010 DC/Jari P. Ängeslevä *Source: Eurostat, 2010, data extracted on: 23.04.2010
  12. 12. “Great Place To Be – The Best Actually” Finland  Honorable mention: best small country, best high-income, best education  Despite the long winter, Finland is a pretty great place to be—the best, actually.  It ranked the highest overall and also comes in as the best small country, the best high-income country, and the best country for education. *Source: Newsweek 12 11.10.2010 DC/Jari P. Ängeslevä
  13. 13. Value for different Customers Co-location Value Adding Scientific  Service providers who offer space and  Service providers utilizing technical and  Non-profit organizations providing services in their data center to locate IT infrastructure to build own value supercomputing resources and customers servers, storage, network adding services e.g.for application researchers for academia, research and other IT equipment. management and cloud / utility institutes and companies.  The service provider purchases and computing  Supercomputing and human maintains the basic infrastructure.  More complex and personnel intensive researchers infrastructure.  Dedicated co-location services  Global and specialized companies  Scientific research institutions requiring companies and developers offering e.g. Infra, Platform or Software supercomputing, fast network and large as a Service (IaaS, PaaS, SaaS) amount of storage capacity. Finnish Value Proposition Finnish Value Proposition Finnish Value Proposition  Secure and predictable political culture  Secure and fast access to the market in  Safe geological location and solid and transparent legislation. redundant networks and competitive ground, no major natural hazards.  A lot of inexpensive land for privacy pricing  State of the art optical fiber network and optimal paper industry sites with  Extraordinary technical skills, as well as provided by Tier 1 carriers and Funet. integrated energy production and foreign language skills, especially  Extraordinary scientific research skills. cooling facilities on site. English.  A lot of green renewable energy and  Inexpensive energy, skilled IT  Skilled, English speaking IT personnel optimal paper industry sites with personnel and moderate cost of living available in various locations. integrated energy production and in the whole country.. cooling facilities on site. 13 11.10.2010 DC/Jari P. Ängeslevä
  14. 14. Finnish Value Proposition  “Since early industrialization Finland has always taken good care of energy intensive investments and business in Finland.  We have world class expertise in energy efficiency and energy re-use. We will help you to build sustainable competitive advantage for your data center in Finland.  We offer you space to build in privacy – or industry sites like paper mills with integrated on-site green energy and cooling solutions.  We take good care of your data center and your business in Finland”. 14 11.10.2010 DC/Jari P. Ängeslevä
  15. 15. Finland – Competitive Edge for Your Datacenter The Challenge The Solution – Finland Examples of Innovation at Work 15 11.10.2010 DC/Jari P. Ängeslevä
  16. 16. Re-use of Paper Mill – Google example Google’s criteria when selecting locations What does a paper mill offer for data centers*  Large volumes of cheap electricity.  Solid existing energy infrastructure and massive green  Green energy. Focus on renewable power sources. renewable energy production on site (or in the neighborhood).  Proximity to rivers and lakes. They use a large amount of water for cooling purposes.  Location on waterfront (river, lake or sea) for cooling purposes, free cooling potential up to 365 days a year.  Large areas of land. Allows for more privacy and security.  Security and space for privacy and future expansion.  The distance to other Google data centers (for fast connections between data centers).  Existing 24/7 service infrastructure.  Tax incentives. 16 11.10.2010 DC/Jari P. Ängeslevä *Source: Royal Pingdom blog
  17. 17. Eco-Efficiency for Data Centers – Helsingin energia Beyond the Data Center  The solution is based on utilizing sustainable district cooling and allows the thermal energy produced by the computers to be recovered.  The recovered thermal energy will be transferred to the district heating network covering the whole Helsinki city area.  The carbon footprint is only a fraction of that of alternative solutions.  Helsingin Energia received recognition for its most energy-efficient solution. The Green Enterprise IT (GEIT) Award was granted for the innovative technology at the Uptime Institute 2010 annual Symposium. 17 11.10.2010 DC/Jari P. Ängeslevä
  18. 18. Energy and Cooling as a Service – Fortum Full Service and Key Benefits References: Elisa and Tieto  Full service including on-site or distributed production of  Elisa Corporation is a leading Nordic communications cooling, continuous power, procurement of electricity and service provider with operations in the Nordic countries, electricity distribution services. the Baltic's and Russia.  Tailored services may include elements such as:  Tieto is an IT service company providing IT, R&D and traditional or free cooling, sea or lake water, excess heat consulting services with approximately 17 000 experts. recovery through heat pumps, absorption cooling,  Fortum delivered Elisa and Tieto a full energy service dynamic or static UPS, reserve capacity generators on offering including cooling, electricity distribution and site and CO2-free electricity from the grid. uninterruptable power.  All excess heat is recovered to the municipal heating  Key benefits for customers: network.  Cost efficient energy supply with no capital required from the data center owner.  Professional management of non-core operations, including utility infrastructure operations, energy and fuel management, and process optimization. 18 11.10.2010 DC/Jari P. Ängeslevä
  19. 19. Uninterrupted Efficiency – Powered by ABB Uninterrupted Efficiency as a Service  Maximized Critical Power Supply under all circumstances.  A complete world class energy efficient data center solution from one address.  Increased administrative effectiveness with minimized TCO and shortened project lead-time.  Experienced data center design engineering companies and critical infrastructure manufacturers and suppliers available.  Advanced service network in Finland for the data center’s critical infrastructure with secured availability.  Experienced suppliers for demanding capacity enlargements and modification projects. 19 11.10.2010 DC/Jari P. Ängeslevä
  20. 20. How Would You Like Your Green Field ? Where the Wind is Blowing Privacy  Next to the sea and Finland’s largest planned wind power  Inexpensive land for privacy and space for growth. area (200-800MW).  A community that is 110% committed to you and your  Free cooling up to 365 days a year from the sea. success.  Integrated with existing power plant expanding production  People and organizations who know your needs and make with green energy. things happen.  One of the world safest town to live.  Well educated workforce available at reasonable cost. 20 11.10.2010 DC/Jari P. Ängeslevä
  21. 21. What Can We Do for You?  Tell us what you need – we tell you how to make it happen!  Jari P. Ängeslevä – Senior Business Development Director Tel. +358 10 773 0314 jari.angesleva@investinfinland.fi Specialist at your service: “If your data center is located or you are planning one in an area with high energy and labor costs, you should consider moving the operation to a place with right skills and lower costs – Finland” 21 DC/Jari P. Ängeslevä

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