Question 4 How did you use new media technologies in the construction and research, planning and evaluation stages?
1. Question 4 - How did you use new
media technologies in the
construction and research, planning
and evaluation stages?
2. USE OF TECHNOLOGY WITHIN THE
PORTOFOLIO
Through the process of this portfolio I believe that my knowledge and
skills required for the media industry has improved significantly, since
last year when producing my thriller opening. Creating my own music
video allowed me to explore my creativity and ability to create and
direct the music video as well as consider the performance, themes
and create an artist who was appealing to our intended audience and
genre music. Throughout the process, I was heavily reliant on various
technology as it supported me in making my work more effective and
professional. The support of technology also made my work of a
higher quality as the quality of camera in our equipment this year
enable me to capture better footage, hence creating a better music
video.
5. I have used Blogger during all stages of my production in order to
complete posts on my learning and collect research and planning that I
completed.
During my research, I found various theorist associated with the music
industry and adopted their theories to my music video to create meaning
and make it more advanced as well as successful.
With the planning stage, I uploaded all my work to blogger to ensure it
was getting marked so I could improve my music video idea. As a duo, we
also ensured that we were completing our planning continuously out of
lessons.
From this, I learnt how to store my work online on a safe platform allowing
me to access my work from different locations, so I was able to update it
regularly; improving my work to make it a high standard. It was also a
good platform for me and my group to share our ideas.
7. I have used YouTube to watch existing music videos as part of
my research in order to gain idea helping me to make my music
video of a higher quality and professional standard. I looked at
how intertextual reference, star image, conventions etc. was used
in these music videos and how I could adapt it to my own idea.
As a result, I was successful in finding similarities associated with
my Alternative/Jazz genre, idea and song, allowing me to plan my
video in detail considering all aspects.
8.
9. I used Google as my resource engine to collect my research
accurately. I have investigated into theorists, allowing me to find
accurate and established information that were useful in making
my music video more successful and appealing to a mainstream
audience.
From this, I have learnt how to choose appropriate material for
my blogs, ensuring that I am selective without choosing irrelevant
information which can be repetitive or create confusion. This
ensured that I was precise when selecting information. Also,
using Google allowed me to differentiate between credible and
non credible sources, to make a informative and comprehensive
research blog.
11. I used Microsoft in order to create my primary research like my
questionnaire and result which I created in the form of graphs on
excel and transferred onto Microsoft after receiving feedback
from my target audience regarding music video ideas and the
Alternative/Jazz genre.
Using these software taught me how to present my work in a
neat and professional manner, as well as allowing me to present
my findings to prove research and make clear decisions.
13. CAMERA
I used the camera to film my music video and to capture various shots of my
artist, allowing me to portray her in a certain way, evoking particular
emotions and reactions from the viewers. As a result of last year, this year I
had a clearer understanding of how to focus shots and film enough footage.
Not only I used the camera to portray my artist as a ‘star’ enhancing her
public image, but also to take picture of our female artist for the advert and
digipak. This allowed me to take numerous images in different locations and
lighting, making the images more effective and professional.
I have learnt how to use the camera more professionally and confidently,
filming freely without always having the support of the tripod. This allowed
me capture more effective shots of different sizes and from different angle
such as medium shot, tilt shot and zooming-in. Moreover, I have also learnt
how to use the focus function as well as considering lighting and framing
when trying to take a professional looking photo.
14. TRIPOD
I have used a tripod to support me and to
make camera movement look smoother
and professional while filming. This
allowed me to capture clear and various
shot in different angles that I would not
have been able to film if I held the
camera. This year I learnt that I was more
capable of using the tripod more
effectively as I was more familiar on how
to open it and adjust the length more
efficiently.
15. SD CARD
I used the SD Card to store all my footage
on, as this was the most secure method to
prevent my footage from being deleted or
getting lost. In comparison to last year, this
year, we used a SD card with more space
which allowed us to film more footage,
without having to worry about space on the
card. Our SD Card also had a higher class
available which permitted me to film good
quality footage with good resolution and
definition, making my video more effective.
17. To edit our music video we used Final Cut Pro X to the best of
our ability, adding effects to make it look like a professional and
established music video. This programme allowed us to explore
our creativity, as we discovered different transition and
movements to improve our video.
From this I learnt to use different and more advanced techniques
in comparison to last year. This year we used less effects to
match our music genre as well as making it look more proficient.
19. I used Photoshop for the creation of my Digipak and advert, as I
edited my images effectively, making the advert and digipak look
more appealing and eye catching for the audience. It also
encouraged to enhance the star image, as I was able to portray
my artist in a particular and unique way that fits her persona,
where the audience can also relate to. I was only able to this by
following YouTube tutorials that thought me how to create certain
effects and make the image look more proficient.
By using Photoshop I learnt how to edit professional pictures as
well as adding effects such as colours, blurs and add writings to it.
The software was beneficial to use because it allowed me to
produce a realistic looking advert and digipak through the use of
tools available in Photoshop.
21. I used 1001 Fonts during the stage when I was creating my
ancillary products. I used it for the fonts of the text of my advert
and digipak, as this website included numerous fonts and
different style, allowing me to chose the correct fonts which
suited the advert and digipak.
This website was vital for me because it allowed me to
demonstrate different aspect an mood through my digipak and
advert as well as make it more appealing to attract a wider
audience. 1001 Fonts allowed me to identify the strengths and
weaknesses associated with the different fonts, enabling me to
narrow it down to specific fonts that were appropriate for my
ancillary products.
23. MOVIE MAKER
I used Windows Movie Maker to present my work in the form of a
timeline, in which I uploaded images and summed up what I
learnt about new technologies.
From this I learnt how to present my work in a more creative way
and visual manner. Also last year I was limited with characters
when creating my work on Windows Movie Maker 2.6, however,
this year I used PowerPoint to create my work allowing more
space to discuss. After I finished creating the PowerPoint I saved
it as a JPEG and imported into Windows Movie Maker.
24.
25. SOCIAL MEDIA
I used Social Media to present my media production to the public,
allowing the viewers to observe and review it, which provided me
with feedback and opinions as well. This encouraged people to
react, identify advantages and disadvantages associated with
filming and editing stages of my music .
This was beneficial because it thought me what the audience
wanted to see from an Alternative/Jazz music. Not only this was
helpful to develop the weaknesses of my music video, but also it
helped me on making my music video more successful and
appealing to a mainstream audience. After this process, I
identified that social media can also be used for educational
purposes as well, allowing me to share my work with friends and
families.
27. I used Prezi to create a presentation demonstrating how
developed my ancillary products after receiving criticism to make
it look realistic. This was beneficial because it allowed me to
share my ideas and work in a creative manner using different
platforms.
Here I learnt to present my work more amusingly by combining
both images and text, to make my work more visually appealing. I
was also able to analyse my ancillary products as well as identify
Richard Dyer’s theory of star image throughout my digipak,
advert and music video.
28. SOUNDCLOUD
I used SoundCloud to record feedbacks from members involved
in my focus group who commented on my music video, providing
me with positives and negatives criticism that they identified.
This allowed me to measure the success of my music video.
From this, I learnt how to record voices appropriately ensuring it
was heard properly. This permitted me to identify which parts of
my music video were successful and which parts needed
improving. As a result, I was able to work on my music video and
make it more successful as possible.
29. YouTube
After completing my music video, I used YouTube as a platform
to share my final product on. This allowed me to gain reviews and
criticism from the mass public and my target audience in which I
would be able to use in future productions.
From this, I learnt how to upload my work on a public platform,
where random members of the public would be able to leave
comments regarding my production. This was useful as I was
able to share my work to a mainstream audience ad YouTube is
commonly used by a global audience.
30.
31. I used SlideShare in order to create question 1 which consisted
of me identifying the micro-elements that were evident in my
music video, allowing me to see the ways in which I conformed
the conventions, but also how I challenged and developed them.
This process thought me how to analyse my music video in
depth, identifying the changes that were made over the process
and the reasons for these choices. I also learnt how to create my
work on PowerPoint and then upload it on to SlideShare publicly
allowing members of the audience to view my work.
33. One difficulty I encountered included using 0Photoshop, which
was due to me not having previous experience regarding the
software. Therefore, as it was completely new to me, it was
difficult to me to work with.
I overcome this problem by getting familiar with the software as
well as following tutorial on YouTube on how to use different tools
and effects. This was hugely beneficial because it allowed me to
create a successful and professional ancillary products.
34. Another difficulty I encountered during the production stage was
matching the lip sync with the image when editing, which was
quite challenging as it made the music video lack professionalism
and made it look less legitimate.
However, I overcome this issues by using different editing
techniques, effects and transition which prevented the audience
from noticing the artist lip syncing not being in time with the
music as we ensured they were distracted by these techniques.
35. I final difficulty I encountered was creating the digipak and
ensuring that it fitted printing purposes. I also found difficult
making each cover look similar, portraying the same themes.
In order to overcome this, I asked my peers for help as well as
looking for measurement in internet. Not only I looked for other
tutorials on YouTube, but also I made sure that the theme we
used were consistent to create a professional and successful
product.
36. Overall, I believe that my use of technology has allowed me to
develop my skills as an advanced media student. This year I
have learnt how to use new software and technology, such as
Photoshop and a camera to film; which I was unable to use
effectively before. I am more confident in how to incorporate
technology as part of my educational skill set and this is
something I hope to continue in future.
