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Mobile & Cloud 
Cognitive 
How can we learn dynamically? 
Prescriptive 
How can we achieve the best outcome? 
Predictive 
What could happen in the future? 
Descriptive 
What has already happened? 
Information Layer 
How is data managed and stored? 
BBuussiinneessss VVaalluuee 
Driving Innovation for Business Value 
 Reasoning 
 Learning 
 Natural Language 
 Optimization 
 Rules 
 Constraints 
 Machine learning 
 Forecasting 
 Statistical Analysis 
 Alerts & Drill Down 
 Ad hoc Reports 
 Standard Reports 
 Big Data Platforms 
 Content Management 
 RDBMS and 
Integration 
Actionable Insight 
What do we do & who is owning ? 
Where do we stand vs forecast ? 
What are the best options through if 
scenarios 
What is the status of actions ?
IBM Watson Analytics 
2

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