SlideShare a Scribd company logo
1 of 10
“People dogfooding
their APIs makes
your API better.”
John Musser | ProgrammableWeb | BAPI 2012
“We have a much better
chance at succeeding if
we co-develop with all
the creative minds out
there instead of fearing
them.”
Paul Sun | CapitalOne | BAPI SF 2012
“We see our developer portal
as a door into Aetna, so that
we can work together to
build solutions that will
benefit everyone and achieve
a vision of simplicity.”
Jesse Givens | Aetna | BAPI NY 2012
“The pretty ribbon on the package
is our developer portal.
Launching this site got us in a
position to deliver all the things we
thought our APIs could bring.”
Chris Jason | ESPN | BAPI NY 2012
“Yellow Pages was like
a hundred-year-old
startup who’d been
waiting for the right
platform.”
Brad Wing | YPG | BAPI NY 2012
“Instead of having to invest
millions of dollars trying to
instill larger B2B solutions,
APIs allow you to get that
stickiness for a much lower
investment.”
Martha van Berkel | Cisco Services | BAPI 2012
“APIs are really that
secret sauce that makes
things possible.”
Carl Kennedy | Coca-Cola Enterprises | BAPI 2012
“It’s worth investing in
experts. When we started
this, we worked with
Mashery.”
Jeff Schaubschlager | Best Buy | BAPI 2012
“We’re absolutely using
APIs to access digital
channels. We’re using it
to extend data. We’re
using it to extend to
mobile and the cloud.”
Kevin Flowers | Coca-Cola Enterprises | BAPI
London 2012
“Huge numbers of people
use local search to find
things that are near them.
This is a really important
new channel to drive
customers into your
door.”
Andrew Steele | Jeppesen, A Boeing
Company | BAPI London 2012

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The Business of APIs Conference - Speaker Quotes

  • 1. “People dogfooding their APIs makes your API better.” John Musser | ProgrammableWeb | BAPI 2012
  • 2. “We have a much better chance at succeeding if we co-develop with all the creative minds out there instead of fearing them.” Paul Sun | CapitalOne | BAPI SF 2012
  • 3. “We see our developer portal as a door into Aetna, so that we can work together to build solutions that will benefit everyone and achieve a vision of simplicity.” Jesse Givens | Aetna | BAPI NY 2012
  • 4. “The pretty ribbon on the package is our developer portal. Launching this site got us in a position to deliver all the things we thought our APIs could bring.” Chris Jason | ESPN | BAPI NY 2012
  • 5. “Yellow Pages was like a hundred-year-old startup who’d been waiting for the right platform.” Brad Wing | YPG | BAPI NY 2012
  • 6. “Instead of having to invest millions of dollars trying to instill larger B2B solutions, APIs allow you to get that stickiness for a much lower investment.” Martha van Berkel | Cisco Services | BAPI 2012
  • 7. “APIs are really that secret sauce that makes things possible.” Carl Kennedy | Coca-Cola Enterprises | BAPI 2012
  • 8. “It’s worth investing in experts. When we started this, we worked with Mashery.” Jeff Schaubschlager | Best Buy | BAPI 2012
  • 9. “We’re absolutely using APIs to access digital channels. We’re using it to extend data. We’re using it to extend to mobile and the cloud.” Kevin Flowers | Coca-Cola Enterprises | BAPI London 2012
  • 10. “Huge numbers of people use local search to find things that are near them. This is a really important new channel to drive customers into your door.” Andrew Steele | Jeppesen, A Boeing Company | BAPI London 2012