Sedona Design Intent

City of Sedona, Arizona
Wayfinding Program
Prepared for Sedona Chamber
of Commerce and Tourism Bureau
Phase 2 Design Intent
June 29, 2018
Lake Wellington Professional Centre
Studio Suite 110-Y1
12161 Ken Adams Way
Wellington, FL 33414
561.282.6205
axiacreative.com

Program Overview 1.1
Program Elements
Family of Sign Types
Colors & Finishes
Drawing Devices
2.1
2.2
2.3
Graphics
Fonts
Logos, Symbols & Arrows
3.1
3.2
Structural Details
G Gateways
ID Identity
V Vehicular Guides
P Pedestrian Guides
R Regulatory
B Street Banners
4.1
4.2
4.7
4.15
4.23
4.24
Placement Guidelines 5.1
C O N T E N T S
City of

City of Sedona, Arizona Wayfinding Program | Design Intent | June 29, 2018 1.1
The City of Sedona’s wayfinding program supports
marketing initiatives managed by the Sedona
Chamber of Commerce and Tourism Bureau. In
addition to the primary goal of improving visitor
navigation through the City and to its destinations,
the program will help establish aesthetic features that
celebrate the Sedona experience and enhance the
region as a class-one destination.
This document represents Axia Creative’s (Axia)
design intent. It is a communication device for
prospective bidders to understand the form and
function of elements that make up the system.
This Design Intent document is one of three
companion documents that include the Message
Schedule and the Location Plan. Together, with a
Request for Proposal (RFP,) they constitute the
Bid Documents.
From the Bid Documents, qualified bidders shall
formulate and submit their bid to fabricate, deliver
and install all items required to fulfill the contracted
scope of work as described herein.
All design concepts, production art, written content
and aesthetic format contained in this Design Intent
document are proprietary and are the joint legal
property of the City of Sedona, the Sedona Chamber
of Commerce and Tourism Bureau and Axia. The
recipient agrees not to use or disclose this material,
or to make copies or use parts thereof, without the
written consent of it’s owners.
This and its companion documents shall be used
by the Sign Contractor to prepare detailed shop
drawings that demonstrate qualified engineering
and fabrication methodology for the successful
implementation of the wayfinding program. Detailed
shop drawings with specification details shall
be submitted to the authorized City/Chamber
representative for review and approval prior to
proceeding with fabrication.
The Sign Contractor is responsible for matching
all colors, finishes and materials specified in this
document and is required to provide the City/
Chamber representative samples for review and
approval prior to full execution.
The Sign Contractor shall be responsible for
verification of all dimensions, engineering, wind load,
foundation compliances and field conditions relative
to the project prior to material order and component
fabrication.
The City/Chamber representative shall be notified, in
writing, of any contrary conditions or discrepancies
in these documents that may pose challenges for the
successful fabrication and installation of the program.
Alternate materials, finishes and proposed structuring
may be considered as long as the design and
performance of the system are not compromised
and it can be demonstrated that they are of equal
or better quality. All proposed alternates must be
conveyed to the City/Chamber representative in
writing prior to execution.
Please note that visual accuracy of the colors and
finishes represented in this document may not be
consistent with actual manufacturer’s swatches
and samples due to limitations of color printing
technology. The Sign Contractor is required to
appropriate actual color swatches and material
samples from the approved manufacturer.
Templates and production-ready art will be available
for download from the Sedona project web page.
Templates for each sign are formatted as Adobe (CC)
Illustrator. The P1 Totems (directories) are formatted
in a single master Adobe (CC) InDesign file including
fonts and associated assets. Each file is sized 100%
and includes bleeds. Reconstructed art or digitized
versions from printed copies shall not be used at
any time. Only licensed font families or original
electronic files generated by Axia may be used for
application onto signage. Access information to the
project web page shall be provided upon request.
The Sign Contractor shall provide electronic
production layouts of all message panels to the City/
Chamber representative for approval prior to final
graphic application.
Production artwork, graphics, design concepts and
formulas shall be used solely for the execution of the
project represented in this document. They may not
be used in the course of future projects, resold or
reconstituted without the Owner’s written consent.
All exposed welds and edges shall be ground
smooth. All seams shall be filled and painted to
match surrounding surface or as otherwise specified
in the design intent drawings. All fasteners not meant
for a visual aesthetic, to secure access panels or
removable components shall be concealed. All
exposed painted sign surfaces shall receive UV
overlaminate or clearcoat with Anti-Graffiti properties.
All painted, screen printed, powder coated and/or
vinyl surfaces shall be devoid of scratches, nicks,
tears, smudges or all blemishes due to the process of
fabrication, transport and installation.
P R O G R A M O V E R V I E W

INTERNATIONAL DARK SKY CITY
E S T . 1 9 0 2
Sunset Park
City Hall
Police
Red Rock State Park
Red Rock Crossing
Crescent Moon Ranch
Recreation area
City Hall 1 mi
Police 1 mi
Broken
Arrow
Trailhead
.5 mi
City of
7500 AZ-89A
Sedona Wetlands
Preserve Bird Sanctuary
Posse Grounds Park
W E LC O M E T O
City of
525 Posse Ground Road Community Center
City of
2615 Melody Lane
City of
278-494 Posse Ground Road
The Hub
J. Malmgren Skate Park
City of
7500 AZ-89A
Sedona Wetlands
Preserve
Boynton &
Fay Canyon
Trailheads
2.5 mi
CATHEDRAL
ROCK TRAIL
City of
Dog Park
Pool
Tennis Courts
Ball Fields
Sedona Hub
Skate Park
Bike Parks
Pavilion
Project:
Project No:
Designer:
Date:
Client:
Contact:
Wayfinding Program
SD1002
Description:
Version:
ADOT Submittal - Gateway
1
City of Sedona
Jennifer Wesselhoff
Todd Mayfield
12-29-17
G1 - Primary Gateway
V6X - Vehicular Guide
3 Messages
4 lines Max
Extended Width
V6 - Vehicular Guide
3 Messages
4 lines Max
2 Messages
2 lines Max
1 Message
4 lines Max
ID9 - Primary Facility Identity ID10 - Secondary Facility Identity ID11 - Tertiary Facility Identity
Multiple Line
ID12 - Tertiary Facility Identity
Single Line
ID13 - Trail Head Identity
1 Message
4 lines Max
Slow Speed Routes
6 Messages
6 lines Max
Slow Speed Routes
4 Messages
4 lines Max
Slow Speed Routes
P R O G R A M E L E M E N T S
Family of Sign Types | Set 1

Main Street
This Level
Restrooms
This Level
Upper Level
Shops
Elevator
& Stairs
Restrooms
This Level
More Shops
Upper Level
Elevator
Main Street
To Parking
Elevator
Main Street
Accessible
Access
RESERVED
PARKING
Kindly Save This
Space For Our Staff
Thank You!
PER SEDONA CITY COD 10-20-030 (B)
PUBLIC
PARKING
3 Hour Limit
Sunday 8am -12pm
Church Use Only
PER SEDONA CITY COD 10-20-030 (C)
Project:
Project No:
Designer:
Date:
Client:
Contact:
Wayfinding Program
SD1002
Description:
Version:
ADOT Submittal - Gateway
1
City of Sedona
Jennifer Wesselhoff
Todd Mayfield
12-29-17
P1 - Totem
P8 - Pedestrian Guide
Parking Lot
Pole Mounted
Parking Lot
Hanging
R4 - Regulatory
Reserved Parking
B1 - Street Banner
Uptown
4 Messages
3 Messages
2 Messages
1 Message
Restrooms
B2 - Street Banner
Gallery Row
B3 - Street Banner
West Sedona
Overhead
Double sided
Set 2
R5 - Regulatory
Public Parking
Family of Sign Types | Set 2

Code Name Swatch Specification Description / Comments Manufacturer
P A I N T & I N K
P1 Burnt Red C=0, M=90, Y=100, K=83 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces.
3M™ UV-cured inkjet ink used for all reflective panels.
PPG/Matthews Paint
3M
P2 Dark Red C=30, M=100, Y=100, K=35 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces.
PPG/Matthews Paint
3M
P3 Deep Red C=19, M=100, Y=100, K=11 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces.
PPG/Matthews Paint
3M
P4 Orange C=8, M=76, Y=100, K=0 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces.
PPG/Matthews Paint
3M
P5 Yellow C=0, M=25, Y=85, K=0 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces.
PPG/Matthews Paint
3M
P6 Custard C=0, M=7, Y=38, K=5 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces.
PPG/Matthews Paint
3M
P7 Black C=0, M=0, Y=0, K=100 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces. Use powder coating process as
specified
PPG/Matthews Paint
Powder coating process TBD
P8 Metallic Grey MP-18133 (or match) Matthews Polyurethane Clear Coat Satin Paint used for back of signs and fastening supports. Use powder coating
process as specified
PPG/Matthews Paint
Powder coating process TBD
P9 Aluminum Patina Aluma Black A14 Birtchwood Casey liquid patina for aluminum Sculpt Nouveau
P10 White C=0, M=0, Y=0, K=0 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces. PPG/Matthews Paint
P11 Turquoise C=88, M=0, Y=30, K=28 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces. PPG/Matthews Paint
P12 Green C=60, M=25, Y=100, K=0 Matthews Polyurethane Clear Coat Satin Paint used for non reflective surfaces. PPG/Matthews Paint
V I N Y L
V1 Reflective Vinyl 4090T White Diamond Grade™ DG³ Reflective Sheeting
Used for reflective message panels
3M
S T A I N
S1 Wood Stain Driftwood Gray Semi-Transparent Deck & Siding Stain with Cabot® Clear Wood Protector #2021 Cabot®
Colors & Finishes

3
3.2
90º
2
3.1
6 P3
7
1
4.6
1
Front Elevation
Scale: 1/2”=1’-0”
3
3.3
Indicates an alternate
elevation or detail
1
4.6
EQ EQ
3"
Indicates an alternate
point of view. Drawing number
(top letter) – Page location
(bottom number)
Indicates section view.
Drawing number (top letter).
Page location (bottom number)
Indicates drawing number,
drawing title and scale
Ø 9”
R=41/2
5
Indicates diameter
Indicates radius
Indicates angle
Indicates dimension
Indicates equal
measurement
Indicates center line
Indicates revised portion
of a drawing
Hidden object line
(.25 pt. or .5 pt. thickness)
Visible object line
(.25 pt. or .5 pt. thickness)
Section or emphasis line
(1 pt. thickness)
Grade or mounting
surface line
(2 pt. thickness)
Scale Figures:
Men represent a 6’-0”
figure.
Women represent a 5’-6”
figure.
Indicates
drawing break
Indicates an area that has
been blown up and detailed
– Drawing number (top let-
ter) – Page location (bottom
number)
Specification with color
and/or finish call-out
Specification call-out
A
Indicates Device face view
3
Indicates the page where an
adjoining plan continues
Drawing Devices

1
2
3
4
/ /
/ /
/ /
/ /
G R A P H I C S
Primary Gateway
PT Sans Narrow Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp1234567890
PT Sans Narrow Regular
PT Sans Bold
Highway Gothic Regular
PT Sans Regular
1. PT Sans Narrow Regular is used as general messaging on facility identity
signs, parking-related signs or on signs where horizontal space is limited.
It is not used on vehicular guides.
2. PT Sans Narrow Bold is used to emphasize captions or key messages on
facility identity signs, parking-related signs or on signs where horizontal
space is limited. It is not used on vehicular guides.
3. PT Sans Regular is used as general messaging on pedestrian guides
4. PT Sans Bold is used to emphasize captions or key messages on
pedestrian guides.
5. Highway Gothic Regular is used for messaging on all vehicular guides.

All typography shall be set exactly as specified in these drawings. Reconstructed
art or digitized versions from printed copies shall not be used. Only licensed font
families or original electronic files generated by Axia may be used for application
onto signage.

1
2
3
4
/ /
/ /
/ /
/ /
City of
G R A P H I C S
Production artwork files are available as vectorized pdfs which are scalable vector
formats. They can be viewed with any pdf reader or opened with most industry
standard design and publishing software.
Reconstructed art or digitized versions from printed copies shall not be used. Only
original electronic files generated by Axia may be used for application onto signage.
Sedona Wordmark City of Sedona Signature
Branded Banner for Vehicular Guides
ADOT Compliant Vehicular Guide Arrows
Pedestrian and Non-ADOT Compliant Arrows
Trail Head Symbol Accessible Symbol Restroom Symbol History Walk Symbol
Parking Symbol Post Office Symbol Crosswalk Symbol Elevator Symbol Lot 7 Symbol Uptown Graphic
Stairs Symbol
Turnabout Arrow Recycle Symbol
Airport Symbol Library Symbol

1
2
3
4
/ /
/ /
/ /
/ /
INTERNATIONAL DARK SKY CITY
E S T . 1 9 0 2
4'-6"
1'-10"
8'-6"
9 1/2"
3 1/2"
2"
1"
1/2"
1"
1/4"
4"
7'-0"
8'-0"
9'-0"
9 1/2"
3'-0"
6'-0"
21/2"
7"
TBD
TBD
7"
4"
Primary Gateway | G1
S T R U C T U R A L D E T A I L S
2
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
4
Rear Elevation
Scale: 1/2”=1’-0”
1. 10” X 10” cedar post. Entire post treated. Post below grade is sealed.
2. Support post anchored into concrete footer
3. Bore (2) 2” holes into support post, 6” apart vertically, parallel with sign panel
as required break-away device.
4. 2 1/2” X 2 1/2” aluminum angle fastened into posts and sign panel.
5. Lag screws and lock washers
6. 1” thick high density foam board, finish smooth, prime and paint all exposed
surfaces with Matthews Polyurethane Satin Paint and coated with a semi-
gloss UV clear coat in compliance with Matthews Paint’s recommended
standard.
Full size digital cutting template is on the Sedona project web page. Access
link and password available upon request.
7. 1/2” thick high density foam board, finish smooth, prime and paint all
exposed surfaces with Matthews Polyurethane Satin Paint and coated with a
semi-gloss UV clear coat in compliance with Matthews Paint’s recommended
standard.
8. 1/4” thick aluminum letters. Acid-wash to remove oils. All exposed edges
and surfaces shall be painted with Matthews Polyurethane Satin Paint and
coated with a semi-gloss UV clear coat in compliance with Matthews Paint’s
recommended standard.
9. Reuse non-organic, structural fill excavated from footing excavations,
compact with either jumping jack of plate compactor.
10. 3000 PSI concrete base. Fabricator to engineer
11. Treated 2” X 4” cedar frame
12. Treated 4” X 7” cedar block, support for cedar frame.
13. 3/4”Ø PVC collar/spacer.
14. 4” lag bolt, bolts to aluminum base plate
15. 1/4” thick aluminum base plate. Acid-wash to remove oils. All exposed
edges and surfaces shall be painted with a liquid patina and coated with
a satin UV clear coat in compliance with Sculpt Nouveau’s recommended
standard.
16. 1/8” thick aluminum letters. Acid-wash to remove oils. All exposed edges
and surfaces shall be painted with Matthews Polyurethane Satin Paint and
17. Frisketed letters, painted with with Matthews Polyurethane Satin Paint and

1
Plan View
Scale: 1/2”=1’-0”
3
4.1
3
2
1 S1
94 P7
12 S1
11 S1
13 P7
15 P16
14 P7
3
12 S1
11 S1
4 P7
5 P7
15 P9
10
9
1
4.1
6 P2
8 P10
7 P3
6 P5
16 P8
15 P9
17 P5

1
2
3
4
/ /
/ /
/ /
/ /
Primary Facility Identity | ID9
City of
7500 AZ-89A
Sedona Wetlands
Preserve Bird Sanctuary
1'-4"
8'-2"
4'-5"
6"1'-7" 2'-5"
7'-10"
6'-7"
7'-0"
6'-7"
6'-2"
3"
6"
3"2"
3'-0"
4'-0"
2 1/2"
21/2"
2
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
4
Rear Elevation
Scale: 1/2”=1’-0”
6. 2” thick high density foam board. Front face sand blasted 1/4” deep, primed,
painted with Matthews Polyurethane Satin Paint and coated with a semi-
standard.
7. Non-sand blasted surface painted with Matthews Polyurethane Satin Paint
and coated with a semi-gloss UV clear coat in compliance with Matthews
Paint’s recommended standard
9. 3000 PSI concrete base from Sonotube form. Fabricator to engineer
10. Screen printed or frisketed letters, screen to match, or paint with Matthews
Polyurethane Satin Paint and coated with a semi-gloss UV clear coat in
compliance with Matthews Paint’s recommended standard.
3
4.2
1 S1
9
1
Plan View
Scale: 1/2”=1’-0”
1
4.2
3
9
8
2 2
3
4 P7
4 P7
6 P1
5 P7
7 P10
10 P5
7 P3
7 P2
6 P1

1
2
3
4
/ /
/ /
/ /
/ /
Posse Grounds Park
W E LC O M E T O
City of
525 Posse Ground Road
3'-8"
6'-9"
1'-4"
3"
6"
2"
3'-0"
2 1/2"
21/2"
6'-0"
7'-5"
6'-5"
3'-0"
6"
Secondary Facility Identity | ID10
2
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
4
Rear Elevation
Scale: 1/2”=1’-0”
3
4.3
1 P16
9
1
Plan View
Scale: 1/2”=1’-0”
1
4.3
3
9
8
2
4 P7
6 P1
5 P7
4 P7
10 P5
7 P3
7 P2
6 P1
7 P10
standard.

1
2
3
4
/ /
/ /
/ /
/ /
278-494 Posse Ground Road
The Hub
J. Malmgren Skate Park
3'-4"
5'-5"
City of
1'-2"
3"
2"
3'-0"
21/2"
3'-0"3'-0"
5'-9"
6'-5"
6"
Tertiary Facility Identity | Multiple Line | ID11
2
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
5
Rear Elevation - Side A
Scale: 1/2”=1’-0”
3
4.4
1 S1
9
1
Plan View
Scale: 1/2”=1’-0”
1
4.4
3
9
8
2
4 P7
6 P1
5 P7
4 P7
10 P5
7 P3
7 P2
6 P1
7 P10
standard.
11. 3” X 3” cedar support. Bolted and glued in place as an additional support
when sign is double sided. Cedar support treated.
11 S1
11 S1
4
Rear Elevation - Side B
Scale: 1/2”=1’-0”

1
2
3
4
/ /
/ /
/ /
/ /
Community Center
City of
2615 Melody Lane
2'-9"1'-4"
5'-5"
3"
2"
21/2"
2'-6"
5'-11"
5'-3"
3'-0"
2'-6"
6"
Tertiary Facility Identity | Single Line | ID12
2
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
3
4.5
1 S1
9
1
Plan View
Scale: 1/2”=1’-0”
1
4.5
3
9
8
2
4 P7
6 P1
5 P7
4 P7
10 P5
7 P3
7 P2
6 P1
7 P10
standard.
11. 3” X 3” cedar support. Bolted and glued in place as an additional support
when sign is double sided. Cedar support treated.
11 S1 11 S1
5
Rear Elevation - Side A
Scale: 1/2”=1’-0”
4
Rear Elevation - Side B
Scale: 1/2”=1’-0”

1
2
3
4
/ /
/ /
/ /
/ /
Trail Head Identity | ID13
CATHEDRAL
ROCK TRAIL
City of
3'-0"
2'-0" 1'-6"
5'-0"
7'-10"
3"
1'-9"
1
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
2
Rear Elevation
Scale: 1/2”=1’-0”
1. 1/4”thick aluminum panel. Acid-wash aluminum sheet to remove oils.
Front side receives digitally printed graphic faces with 3M™ Piezo Injet
Series 8900UV Ink onto 3M™ Diamond Grade DG³ Reflective Sheeting
applied to the prepared aluminum panel. Overlay with 3M™ ElectroCut™
1170C Film
All exposed edges and surfaces that do not receive graphic imagery shall
be painted with Matthews Polyurethane Satin Paint and coated with a
standard.
Full size digital file with embedded color profile is on the Sedona project web
page. Access link and password available upon request.
2. 2 1/2” square powder coated Telespar square perforated steel tubing with
break-away base.
3. Maintain 5’-0” from street grade to bottom of vehicular guide signs. Allow
ample height in regions where pedestrian access may result in injury or
where maintenance crews require exceptional clearance. Verify compliance
requirements with the governing transportation authorities.
4. Thru-bolts, lock washers and nuts
5. Opposing Z-cleats. Female cleat fastened to support post, male cleat fill weld
to back of sign panel. Paint all exposed edges and surfaces with Matthews
3
4.6
1
1 P8
5 P8
2 P7
4 P7
3

1
2
3
4
/ /
/ /
/ /
/ /
Vehicular Guide | V6X
Red Rock State Park
Red Rock Crossing
Crescent Moon Ranch
Recreation area
4'-0"7'-0"2'-5"
8"7"
8'-0"
1'-11"1'-11"
4'-0"
3" 5 1/2"
12'-7"
6'-5"
8'-8"
1
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
2
Rear Elevation
Scale: 1/2”=1’-0”
1170C Film.
standard.
2. Tight seam at optimum location to preserve visual balance and use of
material cut from standard aluminum panel sizes.
3. Aluminum z-clip and flatbar
5. ADOT approved break-away device
6. Extruded aluminum z-bar brackets fill weld to back of sign panel. Paint all
exposed edges and surfaces with Matthews Polyurethane Satin Paint and
7. 5.56” round steel pole. Fabricator to engineer wall thickness.
ample height in regions where maintenance crews require exceptional
clearance. Verify compliance requirements with the governing transportation
authorities
9. Aluminum cap, welded and ground smooth
2
4.11
3
4.7
1
1 P8
5 P7
6 P8
3 P8
7 P7
2
4 P7
8
9 P7

1
2
3
4
/ /
/ /
/ /
/ /
Vehicular Guide | V6
Sunset Park
City Hall
Police
5'-10"
7'-0"3'-6"
3" 5 1/2"
12'-0"
2'-4"
8"7"
7'-10" 7'-3"
1'-8"1'-8"
4'-0"
1
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
2
Rear Elevation
Scale: 1/2”=1’-0”
1170C Film.
standard.
2. Tight seam at optimum location to preserve visual balance and use of
material cut from standard aluminum panel sizes.
3. Aluminum z-clip and flatbar
authorities
2
4.11
3
4.8
1
1 P8
5 P7
6 P8
3 P8
7 P7
2
4 P7
8
9 P7

1
2
3
4
/ /
/ /
/ /
/ /
4'-0"
3" 5 1/2"
12'-0"
8"7"
7'-10" 7'-3"
2'-0"
4'-0"
Library
Post Office
1
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
2
Rear Elevation
Scale: 1/2”=1’-0”
1170C Film.
standard.
authorities.
2
4.11
3
4.9
1
1 P8
5 P7
6 P8
7 P7
4 P7
3
2 P7

1
2
3
4
/ /
/ /
/ /
/ /
7'-0"
Broken
Arrow
Trailhead
.5 mi
5'-10"
4'-3"
3" 5 1/2"
12'-0"
8"7"
3'-7"
3'-4"
1
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
2
Rear Elevation
Scale: 1/2”=1’-0”
1170C Film.
standard.
authorities.
2
4.11
3
4.10
1
1 P8
5 P7
6 P8
7 P7
4 P7
3
2 P7

1
2
3
4
/ /
/ /
/ /
/ /
1'-6"
2"
TBD
4"
1. Base plate
2. Aluminum sleeve
3. Sleeve bolt
4. Sign support post
5. High strength base bolt
6. 3000 PSI concrete base. Sonotube formed. Fabricator to engineer
7. Grade: Reuse non-organic, structural fill excavated from sign footing grade.
Compact with mechanical compactor.
8. Rebar reinforcement
9. Aluminum stub
4
2
3
5
1
9
3
3
4
2
5
1
2
Detail
Scale: 3”=1’-0”
1
Detail
Scale: 3”=1’-0”
2
4.11
6
7
8

1
2
3
4
/ /
/ /
/ /
/ /
Boynton &
Fay Canyon
Trailheads
2.5 mi
4'-4"5'-0"
3'-3"
1'-5" 1'-5"
6"
2'-6"
2'-11"
9'-0"
1
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
2
Rear Elevation
Scale: 1/2”=1’-0”
1170C Film.
standard.
break-away base.
3
4.12
1
1 P8
5 P8
2 P7
4 P7
3

1
2
3
4
/ /
/ /
/ /
/ /
4'-4"5'-0"
3'-3"
1'-5" 1'-5"
6"
2'-6"
2'-11"
9'-0"
Tennis Courts
Ball Fields
Sedona Hub
Skate Park
Bike Parks
Pavilion
1
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
2
Rear Elevation
Scale: 1/2”=1’-0”
1170C Film.
standard.
break-away base.
3
4.13
1
1 P8
5 P8
2 P7
4 P7
3

1
2
3
4
/ /
/ /
/ /
/ /
3'-4"5'-0"
3'-3"
Dog Park
Pool
1'-5" 1'-5"
6"
2'-6"
2'-11"
7'-10"
1
Front Elevation
Scale: 1/2”=1’-0”
3
Side Elevation
Scale: 1/2”=1’-0”
2
Rear Elevation
Scale: 1/2”=1’-0”
1170C Film.
standard.
break-away base.
3
4.14
1
1 P8
5 P8
2 P7
4 P7
3

1
2
3
4
/ /
/ /
/ /
/ /
4"
4 1/2"
2'-0"4'-8"
You Are Here
U P T O W N M A P
Visitor Center
Gallery Row
History Walk
Upper Parking Elevator
BREWERRD
R
AN
GE R
R D
BREWERRD
HWY179
P R O C H N O W R D
ABBOTT
RD
SCHNEBLY
RD
B E A R
W A L L O W
L N
RANCHOSEDONARVPARK
R
D
O
A
K
C
R
E
E
K
SCH
N
E B LY
R D
S E D O N A H I L L D R
H I GH L A N D
R D
ROYALGLEN
LN
ARROY
O
S I E N N AS O M B A R T
L N
COPPERCLIFFSDR
NSTATEROUTE89A
F O R E S T R D
LITTLE
LN
PO
RTA
L
LN
SMITHRD
WILSONRD
VANDERENST
SMITHRD
WILSONRD
VANDERENST
A P P L E AV E
S C H N E B LY R D
JORDANRD
CEDARST
MOUNTAIN
VIEW
DR
PEACHLN
SUNSETLN
CAPITAL BUTTE RD
S U N R I S E
AV E
C
I R C L E D R
A R R O Y O
R O B L E
R D
A R T
B A R N
L N
AM
ARA
LN
ARROYO
ROBLERD
N
S TAT E
R O
U T E
8 9 A
NORBIERD
H W Y 1 7 9
OAKCREEK
SCHNEBLY
RD
HWY179
M E S Q U I T E A V E
History Walk
Accessible Path
Elevator
Stairs
Crosswalk
Parking Lot
Post Office
Restrooms
West Sedona
Gallery Row
1'-0"
3'-0"(verify)
6'-8"
1'-6"6"
4"8"
4 1/2"
1'-0"
1"
1"
6'-2"
4'-9"
1/4"3/4"
1'-0" (Verify)8"
1
Front Elevation
Scale: 1”=1’-0”
2
Side Elevation
Scale: 1”=1’-0”
4
Section
Scale: 3”=1’-0”
2
4.15
1
3 P11
2 P12
1. 1/8” thick aluminum panel. Face and edges finished smooth and covered
with graphic embedded powder coat (Direct Embed Coating Systems, LLC).
Graphics extend to all top edges. Return edges, back of sign and welded
components shall be powder coated with black.
Slightly ease corners to reduce sharpness.
2. 4”Ø aluminum post. Acid-wash aluminum surface to remove oils. Face and
all exposed surfaces finished smooth and covered with graphic embedded
powder coat (Direct Embed Coating Systems, LLC). Fastens to aluminum
base panel from behind. Slips over smaller post embedded into footer.
3. 4 1/2” x 4 1/2” square aluminum post. Acid-wash aluminum surface to
remove oils. Face and all exposed surfaces finished smooth and covered with
graphic embedded powder coat (Direct Embed Coating Systems, LLC). Slips
over and fastens to 4”Ø aluminum post with machine screws. Chemically
bond to map panels with Lord’s Adhesive.
4. Tamper proof machine screws, countersunk (flush) into square post. Paint
with Matthews Polyurethane Clear Coat Satin to match adjoining surface.
Anchors sign panel assembly to square post. Fastener hole pre-drilled prior
to application of paint or powder coating. Secures panel assembly to post.
5. Welded aluminum cap, finished to match square post.
6. 3000 PSI concrete footer. Fabricator to engineer.
7. 3/8” Ø threaded rod, epoxied into concrete footer.
8. 3/8” thick aluminum flange, welded to round post and powder coated
9. Nut, washer and lock washer securing base plate to all-thread rod epoxied
into concrete sonotube footer. Leveling nuts placed below base plate.
10. Fill grout, covers gap between plate and concrete sonotube footer.
11. For single sided signs that have exposed back sides, finish and paint all
exposed surfaces.
Totem | P1 - New Post | Elevations
5
Detail
Scale: 3”=1’-0”
1
4
5
4
4.15
2
3
5
4.15
3
2
8 P8
9 P8
1
4
10
7
9 P8
8 P8
6
11
3
Side Elevation
Scale: 1”=1’-0”

1
2
3
4
/ /
/ /
/ /
/ /
You Are Here
U P T O W N M A P
Visitor Center
Gallery Row
History Walk
Upper Parking Elevator
BREWERRD
R
AN
GE R
R D
BREWERRD
HWY179
P R O C H N O W R D
ABBOTT
RD
SCHNEBLY
RD
B E A R
W A L L O W
L N
RANCHOSEDONARVPARK
R
D
O
A
K
C
R
E
E
K
SCH
N
E B LY
R D
S E D O N A H I L L D R
H I GH L A N D
R D
ROYALGLEN
LN
ARROY
O
S I E N N AS O M B A R T
L N
COPPERCLIFFSDR
NSTATEROUTE89A
F O R E S T R D
LITTLE
LN
PO
RTA
L
LN
SMITHRD
WILSONRD
VANDERENST
SMITHRD
WILSONRD
VANDERENST
A P P L E AV E
S C H N E B LY R D
JORDANRD
CEDARST
MOUNTAIN
VIEW
DR
PEACHLN
SUNSETLN
CAPITAL BUTTE RD
S U N R I S E
AV E
C
I R C L E D R
A R R O Y O
R O B L E
R D
A R T
B A R N
L N
AM
ARA
LN
ARROYO
ROBLERD
N
S TAT E
R O
U T E
8 9 A
NORBIERD
H W Y 1 7 9
OAKCREEK
SCHNEBLY
RD
HWY179
M E S Q U I T E A V E
History Walk
Accessible Path
Elevator
Stairs
Crosswalk
Parking Lot
Post Office
Restrooms
West Sedona
Gallery Row
4"4"
2"
4"
2"
6'-8"
3'-9"
1'-0"
2'-0"4'-8"
1. 1/8” thick aluminum panel. Face and edges finished smooth and covered
with graphic embedded powder coat (Direct Embed Coating Systems, LLC).
Graphics extend to all top edges. Return edges, back of sign and welded
components shall be powder coated with black.
Slightly ease corners to reduce sharpness.
2. Existing pole, diameter varies
3. 13 gauge aluminum U-channel. Bore pass-through slots for adjustable strap.
Weld to reverse side of back panel. Acid-wash aluminum surface to remove
oils. Face and all exposed surfaces finished smooth and powder coated
with black.
4. Slot for adjustable strapping pre-drilled prior to application of paint or
powder coating.
5. Stainless steel adjustable strapping. Properly treat surface to receive painted
finish. All exposed surfaces finished smooth and painted with Matthews
Polyurethane Clear Coat Satin. Position screw clamp on side of pole with
least visible exposure.
Totem | P1 - Existing Pole | Elevations
3
4.16
1
Front Elevation
Scale: 1”=1’-0”
2
Side Elevation
Scale: 1”=1’-0”
2
4.16
1
4
Detail
Scale: NS
5
3
Section
Scale: 3”=1’-0”
2
1
2
1
2
5
4
5
3
3
4
4.16
3 P7

1
2
3
4
/ /
/ /
/ /
/ /
Series 8900UV Ink onto aluminum panel painted white. Overlay with 3M™
ElectroCut™ 1170C Film.
standard.
2. Existing pole, verify size and condition in field.
3. 2” X 2” aluminum angle. All exposed edges and surfaces that do not receive
graphic imagery shall be painted with Matthews Polyurethane Satin Paint
Paint’s recommended standard.
Chemically bond to message panel with Lord’s adhesive. Bolt into pole.
4. Machine screws and lock washers.
Pedestrian Guide | P2
Main Street
This Level
Restrooms
This Level
Upper Level
Shops
Elevator
& Stairs
6'-4"9"
1'-7"
2" 2"
2"2"
Verify in Field
2
Front Elevation
Scale: 1”=1’-0”
3
Side Elevation
Scale: 1”=1’-0”
3
4.17
3 P2
1 P2
1
2
4 P2
3 P2
4
4.17
1
4.17
4
Rear Elevation
Scale: 1”=1’-0”
1
Plan View
Scale: 1/2”=1’-0”

1
2
3
4
/ /
/ /
/ /
/ /
Restrooms
This Level
More Shops
Upper Level
Elevator
2"
2"2"
1'-7"5'-6"
1'-7"
Verify in Field
TBD
TBD
2"
2"
standard.
2. Existing pole, verify size and condition in field.
3. 2” X 2” aluminum angle. All exposed edges and surfaces that do not receive
graphic imagery shall be painted with Matthews Polyurethane Satin Paint
Paint’s recommended standard.
Chemically bond to message panel with Lord’s adhesive. Bolt into pole
bracket.
4. Machine screws and lock washers.
6. Aluminum pole brackets, bolt into aluminum angle and support pole. All
exposed edges and surfaces that do not receive graphic imagery shall be
standard.
7. Reinforce and fill panel joins.
2
Front Elevation
Scale: 1”=1’-0”
3
Side Elevation
Scale: 1”=1’-0”
3
4.18
6 P2
1
2
4 P2
4
4.18
1
4.18
4
Rear Elevation
Scale: 1”=1’-0”
1
Plan View
Scale: 1/2”=1’-0”
6
3
5 P2
7
1 P2

1
2
3
4
/ /
/ /
/ /
/ /
1'-4"
2'-2"
Main Street
Accessible
Access
6"
2"
2'-2"
1'-4"
2'-4"
5'-0"
2"
1'-6"
3"
1'-4"
1'-4"
1
P4 - New Pole
Scale: 1/2”=1’-0”
3
P6 - Existing Pole
Scale: 1/2”=1’-0”
2
P6 - New Pole
Scale: 1/2”=1’-0”
standard.
break-away base.
3. Existing pole, diameter varies
4. Flat head fastener passes through sign panel (flush) and fasteners into
perforated tubing. Position bolt head between graphic elements and paint to
match adjoining background.
with black.
1B
4.19
2 P7
1
1A - Front Elevation 1B - Rear Elevation 2A - Front Elevation 2B - Rear Elevation 3A - Front Elevation 3B - Side Elevation
4
Section Detail
Scale: 1”=1’-0”
5
Detail
Scale: 1”=1’-0”
2B
4.19
3B
4.19
4
4.19
1
1
1 P8
2 P7
1 P8
5 P8
6
3
6
5
5
1
5
4.19
3
4
4
2 P7
Pedestrian Guides | P4 and P6

1
2
3
4
/ /
/ /
/ /
/ /
Elevator
1'-7"EQ EQ
1'-11"
Verify in Field
1
Front Elevation
Scale: 1/2”=1’-0”
3
Rear Elevation
Scale: 1/2”=1’-0”
2
Side Elevation
Scale: 1/2”=1’-0”
standard.
2. 1/8” thick, 1” wide aluminum flat bar chemically weld to rear side of
message panel with Lord’s adhesive. Weld threaded rod at both ends.
3. 1/8” thick, 1” wide aluminum flat bar chemically fastened to threaded
rods with lock washer and nut. Sandwiches horizontal railing elements. All
exposed surfaces finished smooth and painted with Matthews Polyurethane
Clear Coat Satin to match railing color.
with black.
7. Paint back of sign to match railing color.
2
4.20
4
Isometric Detail
Scale: N/S
1
1
3
4.20
1
4
2 P7
5
3
3
7

1
2
3
4
/ /
/ /
/ /
/ /
Main Street To Parking
1'-0"
5'-3"
4
P7.1 Panel - Front
Scale: 1/2”=1’-0”
5
P7.2 Panel - Front
Scale: 1/2”=1’-0”
2
Side Elevation
Scale: 1/2”=1’-0”
standard.
2. Existing steel ceiling bracket
3. 1/8” thick, (verify existing ceiling bracket thickness and match) panel spacer.
Chemically bond with Lord’s adhesive.
4. Pass-through hole in ceiling bracket and P7.2 panel. Receives flat head
fastener.
5. Pass-through hole in P7.2 panel. Receives flat head fastener.
with black.
6. Existing sloped ceiling.
7. Threaded hole (half way through back of P7.1 panel, receives flat head
fastener.
8. Flat head fastener passes through P7.2 sign panel (flush) and fastens into
back of P7.1 sign panel. Position bolt head between graphic elements and
paint to match adjoining background.
2
4.21
4
7
1
P7.2 Panel - Back
Scale: 1/2”=1’-0”
3
P7.1 Panel - Back
Scale: 1/2”=1’-0”
2
6
5
3
1
8
Pedestrian Guides | P7

1
2
3
4
/ /
/ /
/ /
/ /
1'-0"
5'-3"
2"
3"
5'-0"
1'-4"
1'-4"
2'-2"
2'-2"
Pedestrian Guides | P8 and P9
2
P8.2 Existing Pole
Scale: 1/2”=1’-0”
standard.
2. Lock washer and nut
break-away base.
5. 1/4” thick, 2” wide flat bracket welded to underside of existing railing.
Bracket spans the full height of the sign panels. Sign panels fasten through it
and to each other.
6. Existing Railing
7. Threaded hole (half way through back of P7.1 panel, receives flat head
fastener.
8. Flat head fastener passes through P9.2 sign panel (flush) and fastens into
back of P9.1 sign panel. Position bolt head between graphic elements and
paint to match adjoining background.8
1
1
P8.1 New Pole
Scale: 1/2”=1’-0”
5
P9.2 South Elevation
Scale: 1/2”=1’-0”
1
3
P9.1 North Elevation
Scale: 1/2”=1’-0”
4
P9.1 Elevation
Scale: 1/2”=1’-0”
3B
4.19
1A - Front Elevation 1B - Rear Elevation
4
4.22
2
4.22
1 P8
3 P7
1
4
6
1
6
2 P7
4
5 P7
8
6
5 P7
7

1
2
3
4
/ /
/ /
/ /
/ /
RESERVED
PARKING
Kindly Save This
Space For Our Staff
Thank You!
PER SEDONA CITY CODE 10-20-030 (B)
PUBLIC
PARKING
3 Hour Limit
Sunday 8am -12pm
Church Use Only
PER SEDONA CITY CODE 10-20-030 (C)
1'-4" 1'-4"
2'-2"
2'-5"
Regulatory | R4 and R5
standard.
2. Lock washer and nut
break-away base.
1
R4.1 New Pole
Scale: 1/2”=1’-0”
1
1B
4.23
1 P8
3 P7
2 P74
2
R5.1 New Pole
Scale: 1/2”=1’-0”
1
2B
4.23
1 P8
3 P7
2 P74

1
2
3
4
/ /
/ /
/ /
/ /
C I T Y O F
F O R T S M I T H
7'-0"4'-0"
2'-0"
C I T Y O F
F O R T S M I T H
7'-0"4'-0"
2'-0"
C I T Y O F
F O R T S M I T H
7'-0"4'-0"
2'-0" 2
1
1
Elevation - Banner - B1
Scale: 1/2”=1’-0”
1. Digitally print onto 16 oz double-faced vinyl. Apply UV coating.
2. Mounting straps and pole brackets by others
3. Existing light pole
3
2
Scale: 1/2”=1’-0”
3
Scale: 1/2”=1’-0”
District Banners | B1, B2 and B3
1
4.25

1
2
3
4
/ /
/ /
/ /
/ /
3"
4'-0"
2'-0"
2
4.25
1. Pole pocket for 1” Ø bracket arm
2. Double stitch hem
3. Digitally print onto 16 oz double-faced vinyl with opaque layer between faces.
Apply UV coating.
1
2
3
1
1
Detail - Banner - B1
Scale: 1”=1’-0”
2
Side View
Scale: 1”=1’-0”
District Banners | B1, B2 and B3 | Detail

1
2
3
4
/ /
/ /
/ /
/ /
P L A C E M E N T G U I D E L I N E S
Plan Orientation
A
AAA
AA
B
A
Sign Plan 4 Sign Plan 5 Sign Plan 6
Sign Plan 1 Sign Plan 2 Sign Plan 3
Specific sign plans are attributed to each sign type in the message schedule.
A and B measurements are also indicated in the message schedule as they
pertain to each sign type.

1
2
3
4
/ /
/ /
/ /
/ /
P L A C E M E N T G U I D E L I N E S
Shoulder & Median Alignment
1. The inside edge of the sign panel must not invade the corresponding highway
right-of-way or established setbacks. Fabricator shall verify right-of-way/
setback demarcations for all sign locations.
2. Sign panel
3. Maintain 7’-0” from street grade to bottom of vehicular guide signs. Do not
block critical sight lines required for safe vehicle navigation. Verify compliance
requirements ADOT.
4. Street/Hwy shoulder (beginning of regulated right-of-way or set-back)
5. Grade
6. Concrete footer
7. Concrete footer must never exceed more than 4” above grade to comply with
regulated break-away systems. Multiple poles may be staggered in length to
meet slope.
8. Variable height from grade
9. Center median or street curbing
1
5
2
4
3
7
6
8
1
Shoulder Alignment
Scale: NS
6
7
2
1
9
3
2
Median Alignment
Scale: NS

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