This document is a visual summary of concepts presented during the concept generation phase.

1. Town of Canmore, Alberta
Wayfinding Program
Initial Concepts
October 29, 2013
C R E A T I V E
Axia Creative
axiac.com
561.282.6205

2. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 2
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205
CONTENTS
Overview 3
Concept 1
Gateways 4
Vehicular 7
Pedestrian 8
Bow Valley Trail Pylons 9
Information Kiosk 10
Concept 2
Gateways 11
Vehicular 14
Pedestrian 15
Bow Valley Trail Pylons 16
Information Kiosk 17
Concept 3
Gateways 18
Vehicular 21
Pedestrian 22
Bow Valley Trail Pylons 23
Information Kiosk 24
Temporary Event Signage 25

3. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 3
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205
OVERVIEW
This document represents three preliminary concept directions.
All three have been influenced by the style criteria and objectives
outlined in the Planning Summary document.
Although the following concept renderings look finished, they
should be regarded as rough schematics and are subject to
further development after comments are received and new design
treatments are considered.
In the interest of time and efficiency, not all sign types are
represented in this presentation. Once a viable concept direction
has been identified, all sign types within the system will be
developed accordingly.
Some elements within a specific concept may be interchanged
with those of other concepts, while some may not.
Textures, finishes and colors are similar in all three concepts
because they have been chosen based on their legibility, brand
alignment, sustainability and their relevance to the Canmore
architectural character we call “Rustic Elegance”.
The primary materials we are recommending are stone (concrete),
iron, wood (cedar) and glass. Message panels will receive a
painted finish with a brand color and vehicular guide signs will
utilize reflective sheeting over aluminum covered with translucent
graphics for night retroreflectivity.
Internal structural components and painted panels will be made
from aluminum for strength, corrosion resistance and minimal
weight.

4. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 4
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 1 | Primary Gateway
Cedar posts are finished smooth and
oiled. The peaks loosely represent the
Three Sisters and subtly echo the
mountain graphic in the logo.
Signs are made from cast concrete or
a faux stone-covered structure to
resemble quarried slabs. The graphics
are recessed into the surface.
Layered glass sheets are sandwiched
between a concrete base and an iron
plate. An internal LED light source
illuminates the edges at night.
Iron brackets
Concept 1

5. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 5
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 1 | Secondary Gateway | Version A
Heavy vinyl banners or aluminum
panels hang from cedar cross-
members.
Concept 1
Possible banner/panel
colors can be chosen
from a couple of the
darkest brand colors
such as dark green,
dark red and dark
blue. A dark smoke
grey will also work
well.

6. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 6
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 1 | Town Centre Gateway | Version A
TOWN
CENTRE
TOWN
CENTRE
The Town Centre gateways could flank
Main Street at either end of the
Town Centre entry.
Concept 1

7. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 7
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 1 | Vehicular | Version A
Riverside Park
Elevation Place
Centennial Park
Town Centre
Aluminum sign panels with curved
ends are mounted to a double cedar
post. Each panel is capped with short
wood cross-members.
Front View
Vehicular Guide
Side View Front View
Parking Guide
Side View Front View
Parking Identity
Side ViewFront View
Vehicular Guide
Side View Front View
Parking Guide
Side View Front View
Parking Identity
Side View
Concept 1

8. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 8
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 1 | Pedestrian | Version A
Visitor Centre 120m
Main Street 90m
Centenniel Park 67m
Nordic Centre 1.2km
Elevation Place 50m
Washrooms 100m
Boardwalk Trail East 700m
End
Boardwalk Trail 100m
Main Street
Policeman’s Creek 400m
Red/Blue
MAP
Town Centre
Flag-mounted finger signs held
by an iron sleeve bolted to a cedar
post. Each message indicates walking
distance in meters.
Pedestrian Guide Trailhead Walk-Bike
Regulatory
Town Centre
Map & Guide
Crosswalk Sign
Treatment
Trail Map
Town Centre map sign
includes iconic guides to
nearby washrooms and
information kiosks. Parking
areas, washrooms and
information kiosks are
also marked on the area
map.
Crosswalk signs are
mounted to a cedar post
with reflective vinyl
stripes to replace the
existing metal u-channel.
Concept 1

9. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 9
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 1 | Bow Valley Trail Crosswalk Pylons
Day Night
Crosswalk Pylon
during the day
Crosswalk Pylon
during the night
Overhead lamp
illuminates the
immediate area
Laminated glass plate
lights up at night.
Concept 1

10. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 10
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 1 | Information Kiosk | Version A
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
Area Map
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
Town Centre EventsCommunity
Side 1 Side 2 Side 3 Side 4
4 panels mounted to
cedar posts.
1st panel includes map of
the Town Centre, a legend
and brochure holders.
2nd panel includes
an area for free
posting.
3rd panel
includes full
area map,
legend and
brochure
holders.
4th panel
includes
a lockable
display
case for
controlled
event ads.
Brightly colored
banner includes
the universal
information icon.
Concept 1

11. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 11
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 2 | Primary Gateway
A large boulder sits atop
the vertical timbers.
Large, intersecting
cedar timbers with a
cluster of banners. Distressed iron plate
with graphics laser-cut out
revealing a white interior
that illuminates
at night.
Concept 2

12. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 12
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 2 | Secondary Gateway | Version A
A scaled down version
of the primary gateway
without the laser-cut iron
panel.
Front View Side View
Concept 2

13. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 13
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 2 | Town Centre Gateway | Version A
TOWN
CENTRE
TOWN
CENTRE
Square metal tubing
mounted on top of a cedar
base with a vertical glass
sheet laminated in.
Painted aluminum panels
Concept 2

14. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 14
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 2 | Vehicular | Version A
Riverside Park
Elevation Place
Centennial Park
Town Centre
Front View
Vehicular Guide
Side View Front View
Parking Guide
Side View Front View
Parking Identity
Side View
Concept 2

15. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 15
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 2 | Pedestrian | Version A
Town Centre
Boardwalk Trail East 700m
End
Boardwalk Trail 100m
Main Street
Policeman’s Creek 400m
Red/Blue
MAP
Visitor Centre 120m
Main Street 90m
Centenniel Park 67m
Nordic Centre 1.2km
Elevation Place 50m
Washrooms 100m
Pedestrian Guide Trailhead Walk-Bike
Regulatory
Town Centre
Map & Guide
Crosswalk Sign
Treatment
Concept 2

16. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 16
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 2 | Bow Valley Trail Crosswalk Pylons
Day Night
Crosswalk Pylon
during the day
Crosswalk Pylon
during the night
Overhead lamp
illuminates the
immediate area
Laminated glass plate
lights up at night.
Concept 2

17. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 17
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 2 | Information Kiosk | Version A
Community
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
Area Map
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
Town Centre Map Events
INFORMATIONINFORMATION INFORMATION INFORMATION INFORMATION
Side 1 Side 2 Side 3 Side 4
4 sided banners over
metal frame.
Concept 2

18. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 18
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 3 | Primary Gateway
Large stone slabs
(concrete) with inset
graphics and fossil
imprints.
Concept 3

19. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 19
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 3 | Secondary Gateway
Randomly stacked
cedar posts create planter
and base
Concept 3

20. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 20
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 3 | Town Centre Gateway | Version A
TOWN
CENTRE
TOWN
CENTRE
Aluminum panel
Stone slabs (concrete) with
inset graphics and fossil
imprints.
Aircraft cables
Concept 3

21. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 21
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 3 | Vehicular | Version A
Riverside Park
Elevation Place
Centennial Park
Town Centre
Town Centre panel receives
a lighter color to reinforce
awareness
Front View
Vehicular Guide
Side View Front View
Parking Guide
Side View Front View
Parking Identity
Side View
Concept 3

22. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 22
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 3 | Pedestrian | Version A
Boardwalk Trail East 700m
End
Boardwalk Trail 100m
Main Street
Policeman’s Creek 400m
Red/Blue
MAP
Town Centre
Visitor Centre 120m
Main Street 90m
Centenniel Park 67m
Nordic Centre 1.2km
Elevation Place 50m
Washrooms 100m
Pedestrian Guide Trailhead Walk-Bike
Regulatory
Town Centre
Map & Guide
Crosswalk Sign
Treatment
Pedestrian signs within
the Town Centre receive the
lighter color.
Concept 3

23. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 23
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 3 | Bow Valley Trail Crosswalk Pylons
Day Night
Concept 3

24. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 24
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Concept 3 | Information Kiosk | Version A
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
Town Centre Map Community
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
Area Map Events
Side 1 Side 2 Side 3 Side 4
Concept 3

25. Canmore, Alberta Wayfinding Program | Initial Concepts | October 2013 25
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205 Temporary Event Signage
Farmer’s Market
Friday through SundayDETOUR DETOUR
Sign support pole fits
into removable ballard
that is inserted into base
embedded into street.
Sign frame
attaches to
sign support
pole. Removable
sign panel slips
into frame from
top.
Sign support pole can
also hold event banners.
Exploded View Assembled View With Sign Frame With Event Banner
Sign Support Ballard