Presentation: An Unimaginable Journey: How Pepsi beat the odds
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The document outlines the stages of starting a new business from concept to execution in four movements: 1) Developing the initial business plan through market research, data analysis, and defining the investment needs. 2) Setting up operations such as establishing local partnerships, hiring management, and securing funding. 3) Starting the business through establishing accounting, sales, distribution, and marketing functions. 4) Optimizing the business over time with a focus on culture, training, innovation, and avoiding pitfalls to increase competitiveness. The final section discusses exiting the business through an IPO, sale, or continued ownership and ensuring a smooth transition.
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Presentation: An Unimaginable Journey: How Pepsi beat the odds
- 2. First Movement From a concept to a business plan Allegro, ma non troppo
- 8. Second Movement The setting up stage Andante
- 14. Third Movement Starting the Business Menuetto
- 20. Fourth Movement Optimizing the business Allegro Spirito
- 25. The Exit
Editor's Notes
- Music plays a large role – therefore looking at is as a musical composition
- Cheerful , but not too much!
- Viking Laws July 25, 1990 - Coke, Amroq, Qusai – from Coke to Pepsi “ 5 to 10 or 10 to 20 ” ?
- “ unstable ” 19 century industry – but history of strong trade partner for Europe "Coke will invest $300MM in the first 2 years"
- To bring an established international brand to an emerging market of 23 million people
- Strategy - read from corporate profile – p.2 Projections - realistic vs. “ pie in the sky ” (first year actual) Risks - from corporate profile – p.30-36
- At Walking pace – time for making progress at a steady pace, with no short cuts
- The Romanian Agency for Development – “ hanging up the phone ”
- The three Pepsi pre-existing plants: Comaico vs. Flora Commitment – Greceanu
- Making changes to the “ Bible ” ; MFN clause
- looking in Europe and the U.S. – expensive, fruitless effort Israel?! taking them to the actual environment; exposing to colleagues supply of food
- Throughout the process! board vote 2:1 to support the investment – what would you do with $5mill; never come back for more money
- Menuet – a dance – because the beginning of a business venture requires harmony, inclusion and trust! January 6-7, 1992 – two children are born!
- zero computerization
- Hidden liabilities: taxes Ownership of real estate Revenues vs. profits – Comaico's share of profits Working capital needs in a growing environment
- Trucks surrounding the factory 24 hours/day
- Need to source outside the country
- Reese Paley and his creative mind U.S.- Romania football match
- Cheerful, with spirit!
- Leadership is the art of getting someone else to do something you want done because he wants to do it. Dwight Eisenhower Annual marketing and sales conference
- the Winning concept Pepsi color system
- Thin layers Purchasing equipment, raw materials Packaging (PET), products ( Prigat! , Twist) Marketing campaigns (Pepsi+Perla)
- other businesses – real estate beer,
- The Symphony ended – but there is an “ encore ” !
- the failed sale in 95 The benefits of longevity – experience, people Taking over Coke! Winning the worldwide BOY award!