Presenting with Impact (how to polish your elevator pitch). Scott Bailey

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Presentation made at MIT Enterprise Forum of Russia Startup Bootcamp (9-11 December, Moscow). http://mitef.ru/ru/events/recent-events/282-startup-bootcamp-2011

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Presenting with Impact (how to polish your elevator pitch). Scott Bailey

  1. 1. PitchfestGuidelinesfor your pitch Catalyze the startup renaissance.
  2. 2. Quick Tips1. Know  your  audience  2. Understand  what  they  want  3. Clearly  explain  the  problem,  in  their  terms  4. KISS  5. Don’t  talk  about  price,  length,  or  details  6. Talk  about  your  soluGon,  not  features  7. SHOW  YOUR  PASSION  8. MenGon  tracGon,  milestones  9. Make  mulGple  pitches  10. Follow  Up   Catalyze the startup renaissance.
  3. 3. BEPASSIONATE Catalyze the startup renaissance.
  4. 4. Identify the problemEx. MassChallenge- Early stage entrepreneurshave limited access to keyresources that are essential tocreating jobs and economicgrowth. Catalyze the startup renaissance.
  5. 5. Your solution Be clear, confident and concise <30 secs to engage Careful when comparing yourself to others Catalyze the startup renaissance.
  6. 6. Business Model •  Typically the topic of significant discussion •  Be open to new ideas •  Constantly update •  Make it easy to explain Catalyze the startup renaissance.
  7. 7. Marketing/Sales •  Talk strategy as relates to model •  Traction as relates to sales & opening of new markets •  Opportunity: Value Creation, value capture Catalyze the startup renaissance.
  8. 8. Competition Catalyze the startup renaissance.
  9. 9. What’s your magic trick? Catalyze the startup renaissance.
  10. 10. Team •  Experience •  Ability •  Access •  Mentors •  BOA Catalyze the startup renaissance.
  11. 11. Projections/Milestones•  3 year estimates•  Focus on key metrics•  Identify financial business drivers•  Addition info in backup Catalyze the startup renaissance.
  12. 12. Summary & Call to Action Highlight key opportunities Create actionable next steps Ask for intros Ask for advice and guidance Catalyze the startup renaissance.

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